Anisha Riggs
Brazilian Crush by Sol de Janeiro is a perfume inspired by the addictive scent of their popular Brazilian Bum Bum Cream. The fragrance is described as sunny, warm, and seductive, with notes of pistachio, almond, heliotrope, jasmine, vanilla, salted caramel, and sandalwood. It is designed to transport you to the beaches of Rio de Janeiro and evoke the Brazilian concept of being cheirosa, which means smelling incredibly delicious from sunrise to sundown. While some users praise the scent as sweet, nostalgic, and gourmand, others find it too strong or synthetic. The longevity of the fragrance has also been questioned, with some claiming it needs to be reapplied throughout the day. However, it is said to last longer when applied to clothing or paired with the Bum Bum Cream.
| Characteristics | Values |
|---|---|
| Brand | Sol de Janeiro |
| Product Name | Brazilian Crush Cheirosa '62 |
| Product Type | Hair & Body Fragrance Mist |
| Fragrance Notes | Pistachio, Salted Caramel, Vanilla, Almond, Heliotrope, Jasmine, Sandalwood |
| Fragrance Description | Sunny, Seductive, Warm, Beachy, Sweet, Nostalgic |
| Longevity | Average to Below Average |
| Vegan | Yes |
| External Use Only | Yes |
| Volume | 240 mL |
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What You'll Learn
Brazilian Crush's scent notes
Brazilian Crush by Sol de Janeiro is a fragrance inspired by the addictive pistachio and salted caramel scented Brazilian Bum Bum Cream. The perfume is described as sunny yet seductive, with notes of pistachio, almond, heliotrope, jasmine, vanilla, salted caramel, and sandalwood. The scent is designed to transport you to the beaches of Rio de Janeiro, evoking a warm, sunny, and beachy atmosphere.
The top notes of the perfume are pistachio and almond, creating a nutty and enticing opening layer. The middle notes of heliotrope and jasmine add a floral and sweet touch to the fragrance. The base notes, which are the scents that linger the longest, are caramel, vanilla, salt, and sandalwood. These base notes create a warm, sweet, and slightly salty foundation that gives the perfume its unique character.
The combination of these scent notes results in a delightful, sunny, and addictive fragrance that has been described as "cheirosa," a Brazilian term for always smelling incredibly delicious from sunrise to sundown. The perfume has received positive reviews for its enticing and unique scent, with some users describing it as sweet, nutty, soft, and sexy.
However, it's important to note that the longevity of the fragrance has been a common point of discussion among users. Some people feel that the scent doesn't last all day and requires reapplication. It is recommended to pair it with the Sol de Janeiro Brazilian Bum Bum Cream to extend its longevity and allow it to last longer on the skin.
The Brazilian Crush perfume is part of the brand's Cheirosa line, which includes different variations such as Cheirosa '62 and Cheirosa '68, offering a range of scent options within the collection.
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Longevity of the fragrance
The longevity of a fragrance is an important factor to consider when choosing a perfume. The scent of Sol de Janeiro's Brazilian Crush is designed to last from "sunrise till sunset". However, some users have reported that the fragrance does not last all day, with an estimated longevity of around seven hours. The fragrance is said to last longer when applied to clothing rather than the skin.
To extend the longevity of the scent, it can be paired with Sol de Janeiro's Brazilian Bum Bum Cream, which allows the fragrance to last all day. The cream itself is reported to have a longer-lasting fragrance than the mist. The body wash from the same range is also said to be long-lasting, with only a small amount needed to leave a scent trail.
The longevity of a fragrance can vary based on individual factors such as skin type and diet. Additionally, it is important to note that rubbing perfume into the skin can cause the top notes of the scent to evaporate, reducing its longevity. To prevent this, it is recommended to spray the perfume and let it air dry.
Overall, while the Brazilian Crush fragrance may not have the longest-lasting scent, its warm and sunny notes of pistachio, salted caramel, and vanilla are sure to transport you to the beaches of Rio de Janeiro throughout the day.
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The cultural significance of 'cheirosa'
The concept of "cheirosa" is integral to Brazilian beauty culture and the philosophy of Sol de Janeiro, the brand behind the Brazilian Crush perfume. "Cheirosa" is a Portuguese word that means "to smell incredibly delicious". The idea is to smell delightful from morning till night.
The numbers on Sol de Janeiro's fragrance mists, such as Cheirosa 62, 68, 71, 87, 59, 48, 76, and 40, represent significant years in Brazilian cultural history. Each fragrance embodies the spirit of that time and creates a connection to these important moments. For example, Cheirosa 62 celebrates 1962, the year the "world fell for the Girl from Ipanema", while Cheirosa 68 commemorates the Tropicalia Movement of 1968, a period of vibrant cultural transformation. Cheirosa 71 pays tribute to Brazilian muse Leila Diniz, who proudly displayed her pregnant body in a bikini on the beaches of Rio in 1971.
The brand Sol de Janeiro encapsulates Brazil's vibrant spirit in every bottle. Their fragrances are designed to offer a captivating sensory experience rooted in Brazilian culture. Each scent tells a story and is inspired by events that changed the cultural fabric of the country.
The Brazilian Crush perfume, or Cheirosa '62, is a body fragrance mist that evokes the sultry beaches of Rio de Janeiro. Its addictive scent combines pistachio, salted caramel, and vanilla, with top notes of pistachio and almond, mid-notes of heliotrope and jasmine petals, and base notes of vanilla, salted caramel, and sandalwood. This fragrance is meant to be used generously, sprayed all over the body, hair, and even lingerie, to fully immerse oneself in the delightful scent.
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$27.6
The science behind fragrance and memory
Brazilian Crush, a body fragrance mist, is said to instantly transport you to the beaches of Rio de Janeiro with its pistachio and salted caramel scent. The power of fragrance to evoke such vivid imagery lies in its connection with our memories.
The science behind this phenomenon is rooted in the anatomy of our brains. When we breathe in a fragrance, tiny scent molecules travel through our nasal cavity and reach the olfactory bulb, a structure in the front of our brain. From there, the information is sent to other areas of the brain for further processing.
However, unlike other senses, scent information bypasses the thalamus and takes a direct route to the limbic system, which includes the amygdala and the hippocampus. These regions are responsible for emotion and memory. This direct connection is why certain scents can evoke powerful feelings or memories. For example, the scent of jasmine might evoke a warm summer evening, or the smell of fresh-baked bread might remind you of childhood mornings.
The link between scent and memory is so strong that it can even influence our physical well-being. Neuroscientist Rachel Herz points out that smells evoking personal memories promote slower, deeper breathing and significant reductions in markers of inflammation. This helps explain why the loss of olfaction, or anosmia, can negatively impact mental health.
The connection between scent and memory has been recognized for some time. In 1935, psychologist Donald Laird published one of the first studies exploring links between odor and memory, suggesting that olfaction had been unduly dismissed. Today, this connection is being harnessed in various industries, such as scent branding, to create memorable connections between brands and consumers.
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Brazilian Crush's inspiration and derivatives
Brazilian Crush takes inspiration from the addictive pistachio and salted caramel-scented Brazilian Bum Bum Cream. The fragrance is designed to instantly transport you to the sultry beaches of Rio de Janeiro. The scent is also inspired by the year 1962 when the whole world fell in love with the "Girl from Ipanema", capturing the beach culture vibe of Brazil.
The perfume is part of the Brazilian Crush Collection by Sol de Janeiro, which includes a range of fragrances that capture different aspects of Brazilian culture and nature. Each scent is associated with a particular year and is designed to transport you to the warm, vibrant, and lively atmosphere of Brazil.
The Cheirosa 62 fragrance, for example, is a summer-inspired scent with notes of pistachio, salted caramel, vanilla, and a hint of sandalwood. It also includes floral mid-fragrant notes of heliotrope and jasmine petals, creating the ultimate combination for Brazilian bliss.
The Cheirosa 40 (Bom Dia Bright) is a sultry and delicate scent featuring notes of black amber plum, crème de cassis, jasmine blooms, Brazilian orchid, vanilla woods, and warm musk. It captures the sheer touch of sophisticated sensuality and warm floral notes.
Cheirosa 71 is a warm and cozy fragrance with notes of caramelized vanilla, sea salt, toasted macadamia nut, white chocolate, tonka bean, and coconut blossom. This gourmand scent satisfies cravings for something sweet and leaves you feeling irresistible.
The Cheirosa 87 (Rio Radiance) is a beachy and nostalgic scent that captures the essence of Brazilian beaches with notes of leite de coco, warm sand, solar tuberose, ylang-ylang, creamy vanilla, and amber essence.
Brazilian Crush and the other fragrances in the collection are inspired by the Brazilian concept of being cheirosa (sheh-rō-zah), which means always smelling incredibly delicious from sunrise to sundown. Fragrance is so much more than smelling good in Brazil; it's a powerful tool for pleasure, mood-lifting, confidence-boosting, and connecting with others.
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Frequently asked questions
Brazilian Crush is a body fragrance mist by Sol de Janeiro. It is inspired by the scent of Sol de Janeiro's popular Brazilian Bum Bum Cream.
Brazilian Crush is described as having a warm, sunny, beachy scent with notes of pistachio, salted caramel, vanilla, almond, heliotrope, and jasmine.
Some users have complained about the lack of longevity of the fragrance. It is estimated to last around seven hours, but this can vary depending on individual factors such as skin type and diet.
Brazilian Crush can be applied to the body, hair, and clothing. It is recommended to spray it on the hair, clothes, and lingerie for a lingering scent of pistachio caramel.
Reviews of Brazilian Crush are mixed. Some people love the scent, describing it as sweet, nutty, and sexy. Others have compared it to the smell of candles or synthetic waxiness. Some users have also noted that the fragrance does not last long and needs to be reapplied frequently.
