Heidi Norton
Billie Eilish is a Grammy-winning singer-songwriter known for her outspoken support for veganism and animal rights. In 2021, she launched her debut fragrance, Eilish, which is a vegan and cruelty-free perfume. The product is free of animal-derived ingredients and is not tested on animals. With its unique packaging and warm, sweet scent, the perfume has received attention from fans and the media alike. This launch adds to Eilish's list of vegan endeavours, including her collaboration with Nike to create vegan Air Jordans and her work with Oscar De La Renta to eliminate fur from their production processes.
| Characteristics | Values |
|---|---|
| Vegan | Yes |
| Cruelty-free | Yes |
| Paraben-free | Yes |
| Recyclable packaging | Yes |
| Renewable wind energy used | Yes |
| Peta-approved | Yes |
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What You'll Learn
Billie Eilish is a longtime vegan and animal rights activist
Billie Eilish Fragrances, the company behind the perfume, is 100% vegan. This means that none of their products contain any animal-derived ingredients, such as beeswax, carmine, or collagen. The brand is also cruelty-free, as they do not conduct or fund animal testing at any level, from the ingredients to the finished products. Neither the brand nor its suppliers or third parties engage in animal testing, even in places where it is required by law, such as China.
Billie Eilish's commitment to veganism and animal rights extends beyond her perfume brand. In a 2021 interview with British Vogue's YouTube channel, she revealed that she originally went vegan in 2014 after learning about the harsh realities of the dairy and meat industries. She has used her massive platform, including an Instagram following of over 100 million, to promote the benefits of a plant-based lifestyle. For example, during her "Happier Than Ever" world tour, she advocated for the environmental benefits of veganism with the help of her mother, Maggie Baird.
Billie has also collaborated with other companies to promote vegan and animal-friendly practices. She worked with Nike to create vegan Air Jordans and successfully campaigned for Oscar De La Renta to go fur-free. Her commitment to animal rights was recognized by PETA, who awarded her their 2021 Person of the Year award.
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Her perfume is called 'Eilish'
Billie Eilish has been vegan since 2014 and is a vocal advocate for plant-based living. So, it comes as no surprise that her debut fragrance, called Eilish, is also vegan. The perfume is free of animal-derived ingredients and is not tested on animals. It is certified by PETA as cruelty-free and has joined their Global Beauty Without Bunnies list.
Eilish worked in collaboration with Parlux Ltd. to create this unique scent. The perfume comes in a stunning bottle shaped like a woman's bust and exudes a warm, woody, and fruity aroma. It has top notes of sugared petals, vanilla, soft spices, and cocoa, with base notes of musk, tonka bean, and sleek woods.
The carton is crafted with Envirofoil and is fully recyclable. It is created using 100% renewable wind energy, and the brand has partnered with Route to support certified climate projects, helping to balance the environmental impact of each fragrance sold.
Billie Eilish Fragrances is committed to being 100% vegan and cruelty-free. While a brand can be cruelty-free without being vegan, and vice versa, Billie Eilish Fragrances upholds both standards. They do not conduct or fund animal testing at any level, from ingredient sourcing to finished products.
The release of Eilish, the vegan perfume, is a testament to Billie Eilish's dedication to animal welfare and environmental consciousness, using her platform to promote a lifestyle that is kinder to animals and the planet.
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It has notes of vanilla, cocoa and musk
Billie Eilish's debut fragrance, "Eilish", is a vegan perfume with a warm, woody, and fruity scent. It has top notes of sugared petals, vanilla, soft spices, and cocoa, and base notes of musk, tonka bean, and sleek woods. The perfume is described as warm, caramel, smooth, and velvety.
The vanilla note in the perfume is derived from the vanilla plant, which is native to Mexico and belongs to the orchid family. Vanilla has a sweet, creamy, and comforting scent, often used in perfumery and flavouring. It is a popular note in gourmand fragrances, which aim to evoke the scent of sweet foods or beverages. Vanilla is also known for its antioxidant properties and is sometimes used in skincare products.
Cocoa, another key note in the perfume, is derived from the cocoa bean, which is native to South America and Central America. It has a rich, sweet, and slightly bitter scent, reminiscent of chocolate. Cocoa is often used in perfumery to add depth and complexity to a fragrance. It is also known for its mood-boosting properties and is sometimes used in aromatherapy to promote feelings of relaxation and well-being.
The musk note in the perfume is a synthetic recreation of the scent produced by the musk deer. Natural musk was traditionally obtained from the deer's musk sacs and was commonly used in perfumery. However, due to ethical concerns and the decline in the deer population, synthetic musk is now commonly used as a cruelty-free alternative. Musk has a warm, sensual, and animalistic scent, adding depth and longevity to a fragrance. It is a common base note in perfumery and is known for its ability to enhance and amplify other notes.
In addition to being vegan, "Eilish" is also cruelty-free, paraben-free, and made with clean ingredients. The perfume is housed in a stunning bottle shaped like a woman's bust and is packaged in a fully recyclable carton. It is available exclusively on Eilish's website and select retailers.
Billie Eilish, a longtime vegan and advocate for plant-based living, has ensured that her fragrance brand aligns with her values. By creating a vegan and cruelty-free perfume, she has joined a growing list of celebrities offering consumers animal-friendly beauty products.
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It's certified cruelty-free by PETA
Billie Eilish's fragrance line is certified cruelty-free by PETA. This means that the products are not tested on animals at any stage of production, from ingredients to finished products. Neither the brand nor its suppliers or third parties conduct, engage in, or fund animal testing anywhere in the world.
PETA's Beauty Without Bunnies program is a resource for consumers looking for cruelty-free products. Billie Eilish Fragrances has joined this program and is set to display the PETA logo.
It is important to note that a company can be cruelty-free without being vegan, and vice versa. "Cruelty-free" refers to the absence of animal testing, while "vegan" means that the product does not contain any animal-derived ingredients. Billie Eilish Fragrances is both cruelty-free and vegan, ensuring that their products are free of animal testing and animal-derived ingredients.
Being certified cruelty-free by PETA is a significant milestone for Billie Eilish, who is a longtime vegan and advocate for plant-based living. She has used her massive platform to promote the environmental benefits of a vegan lifestyle and to speak out against animal testing in the beauty industry.
In addition to her fragrance line, Billie Eilish has also collaborated with other companies to promote vegan and cruelty-free products. For example, she worked with Nike to create vegan Air Jordans and successfully campaigned for Oscar De La Renta to go fur-free.
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It's sold exclusively on her website
Billie Eilish's vegan perfume, Eilish, is sold exclusively on her website. The Grammy-winning singer has been a vegan since 2014 and is a vocal advocate for plant-based living. Her debut fragrance, which retails for $68, is a warm, sweet scent with notes of vanilla, berry, and cocoa, as well as base notes of tonka bean, musk, and sleek woods. It is also cruelty-free, paraben-free, and made with clean ingredients.
Eilish worked in collaboration with beauty company Parlux, Ltd. to create a perfume that is free of animal-derived ingredients. This aligns with her vegan activism, which earned her PETA's 2021 Person of the Year award. The company's president, Lori Singer, praised Eilish's unique vision, stating that partnering with her was a natural fit for Parlux.
By selling her perfume exclusively on her website, Eilish ensures that her product is not sold where animal testing is required by law. This is because, as of 2024, the vast majority of beauty brands available in physical stores in China have had their products tested on animals. However, by only selling her perfume online, Eilish bypasses these mandatory animal tests.
In addition to her perfume, Eilish has also collaborated with Nike to create vegan Air Jordans and with Oscar De La Renta to get the company to go fur-free. Her "Happier Than Ever" world tour promoted the environmental benefits of veganism with the help of her mother, Maggie Baird.
Overall, Billie Eilish's decision to sell her vegan perfume exclusively on her website demonstrates her commitment to animal welfare and her desire to provide consumers with an animal-friendly beauty product.
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Frequently asked questions
Yes, Billie Eilish is a vegan and has been since 2014.
Yes, Billie Eilish's perfume, called 'Eilish', is vegan and cruelty-free. It does not contain any animal-derived ingredients and is not tested on animals.
Billie Eilish's perfume has a warm, woody, and fruity scent with notes of vanilla, cocoa, tonka bean, musk, and spices.
The perfume is sold exclusively on the official Eilish website.
No, Billie Eilish perfume is not sold in China or anywhere that requires animal testing by law.
