The Longevity Of Beverly Hills Polo Club Colognes Explained

Beverly Hills Polo Club is a worldwide fashion brand established in 1982, with its trademark Horse & Rider logo. The brand has a range of perfumes and colognes, including the popular men's fragrances, 'Sexy', 'Classic', 'Blaze', 'Active', 'Champion', and 'Platinum'. While the brand is relatively young, it has received numerous plaudits and accolades. The colognes are carefully crafted, with a range of scents, including woody, fruity, and citrus notes. However, one of the brand's body sprays has been criticised for its lack of longevity. This raises the question: are Beverly Hills Polo Club colognes long-lasting?

Beverly Hills Polo Club: a worldwide fashion brand

The Beverly Hills Polo Club is an American fashion brand established in 1982. The brand's trademark is its Horse and Rider logo, which evokes the relaxed elegance of Southern California and the sport of polo, also known as "the sport of Kings". The brand captures the excitement of competitive sport alongside membership in an exclusive social club. The brand image conveys individual strength and affluence.

Although relatively young, the brand has won numerous plaudits and accolades. The aspirational elements of the brand were quickly accepted by the American public, and subsequent fashion collections were successfully received overseas. Today, the Beverly Hills Polo Club has over 650 lifestyle stores worldwide, with branded products distributed in over 70 countries.

The brand's fragrances are carefully crafted to fit each individual's needs and desires. Their colognes and perfumes are described as playful, fruity, seductive, and woody. The brand offers a diverse collection of scents for every occasion, from the boardroom to date night.

In addition to fragrances, the Beverly Hills Polo Club offers a range of fashion activewear and sportswear, and leather goods. Their product line includes clothing items such as jackets and sneakers, and watches. The brand targets fashion-conscious individuals with a unique sense of style, exuding confidence and sophistication.

The Beverly Hills Polo Club continues to expand its global presence, with an upcoming e-commerce development in the works.

The brand's trademark logo

The Beverly Hills Polo Club's trademark logo features a horse and rider, or a 'horse and polo player' device as described in the Delhi High Court ruling. The logo evokes the relaxed elegance of Southern California and the lifestyle of Beverly Hills, which is known for its luxury and glamour. The horse and rider also symbolise competitive sport, individual strength and affluence. The logo was inspired by polo, a sport often referred to as "the sport of Kings", which has a long history of play among nobility.

The logo has proven popular with consumers, helping the brand to expand overseas. However, the logo has also been the subject of a trademark dispute with the Royal County of Berkshire Polo Club, which used a similar logo featuring a horse and polo player. The Delhi High Court ruled in favour of Beverly Hills Polo Club, finding that the Berkshire Polo Club's logo was deceptively similar and had caused consumer confusion and financial losses for Beverly Hills Polo Club.

The Beverly Hills Polo Club logo has become a well-known symbol of the brand, recognised for its combination of elegance, sport and exclusivity. The brand has over 650 lifestyle stores and distribution in more than 70 countries, with its products ranging from fashion activewear and sportswear to fragrances.

Fragrances for men and women

For Him

Beverly Hills Polo Club offers a range of colognes for men, with a variety of scents to suit different tastes and occasions. The brand's fragrances are crafted to elevate your presence and leave a lasting impression.

The "Sexy" cologne is an oriental, woody fragrance with timeless, fresh, and masculine notes. It features Italian bergamot, damask plum, tobacco flower, and cashmere woods. The "Classic" cologne is a sporty and masculine scent with notes of patchouli, cedar, vetiver, ambergris, and musk. "Blaze" is another fresh and classy option with cedar and basil notes. For a more citrusy and sporty fragrance, there's the "Active" cologne. "Champion" offers a sweet and floral scent with notes of vanilla, lily, oakmoss, and patchouli. "Platinum" and "Ignite" are other popular options, with the latter featuring notes of vanilla, cacao, patchouli, and orchid.

For Her

The brand also offers an array of perfumes for women, catering to different preferences and occasions.

The "Sport" range for women includes Sport 1, Sport 2, Sport 8, and Sport 9. These perfumes are likely to be fresh and energetic, perfect for women who are always on the go. The brand also offers a range of fragrances with floral and fruity notes, including citrus, jasmine, rose lilies, peony, and vanilla. For a more seductive and woodsy scent, there's a combination of amber vanilla, bergamot, and sandalwood.

Longevity

While the brand claims that its fragrances are long-lasting, reviews are mixed. Some users claim that the scent lasts a long time, while others complain that it doesn't last long at all.

Brand Image

Beverly Hills Polo Club, established in 1982, is a worldwide fashion brand known for its trademark Horse & Rider logo. The brand evokes a relaxed elegance, reflecting the Southern California lifestyle, while also conveying images of competitive sport, individual strength, and affluence.

Where to Buy

Beverly Hills Polo Club fragrances can be purchased through their website, Amazon, and other online retailers like Walgreens.

A range of scents

Beverly Hills Polo Club offers a range of scents for men and women, with something to suit every taste and occasion. The brand's colognes are designed to be long-lasting and leave a lasting impression.

For men, the brand offers a variety of fresh and sporty fragrances. The 'Classic' cologne features notes of patchouli, cedar, vetiver, ambergris, and musk, while 'Blaze' combines cedar and basil for a fresh and classy scent. 'Active' is a citrusy, sporty fragrance, and 'Champion' offers a sweet floral scent with notes of vanilla, lily, oakmoss, and patchouli. 'Sexy', another men's cologne, has oriental and woody notes, while 'Platinum' and 'Ignite' round out the men's collection with their own unique blends.

The women's fragrances are equally enticing, with a range of playful, fruity, and seductive scents. One fragrance combines citrus notes with floral tones of jasmine and rose lilies, mingled with soft, sensual peony. Another scent features shimmering florals sweetened with whipped vanilla, creamy musk, and seductive sandalwood. A third option includes cardamom smooth notes blended with orange blossom, lavender, and nutmeg, enhanced by a base of amber and leather.

Beverly Hills Polo Club also offers a variety of gift sets and body sprays, providing a range of options for those seeking long-lasting fragrances.

Longevity of the scent

The longevity of a scent is an important factor when choosing a cologne. The Beverly Hills Polo Club offers a range of fragrances with varying longevity, depending on the specific product and individual factors such as skin type and application.

The Beverly Hills Polo Club's colognes are typically designed to be long-lasting and offer good value for money. The colognes are available in different sizes, with some being more concentrated and, therefore, likely to last longer. For example, the Platinum Eau De Toilette for Men has a smaller volume of 1.7 fl oz (50 ml) and is sprayed, which may result in a shorter longevity compared to larger or more concentrated options.

On the other hand, some users have reported that certain Beverly Hills Polo Club fragrances last a long time. One review mentions that the BHPC Sheer fragrance "lasts FOREVER", even when compared to more expensive options in their collection. This suggests that, despite being an affordable brand, the colognes can offer a long-lasting scent.

The brand's website also emphasizes the idea of "elevating your impression" with their premium fragrances, suggesting that the colognes are crafted to have a lasting impression and good longevity. Additionally, the brand promises a "scent for every occasion", indicating that their fragrances are designed to be suitable for various situations and environments.

However, it is important to note that scent longevity can be subjective and vary from person to person. Factors such as skin type, body chemistry, and even diet can influence how long a fragrance lasts on an individual. As a result, it is always a good idea to test a fragrance on your own skin and assess its longevity before making a purchase decision.

Frequently asked questions