Atelier Cologne: Cruelty-Free Commitment And Transparency

Atelier Cologne is a fragrance brand that has been the subject of scrutiny regarding its stance on animal testing. While the brand itself claims to prioritise animal welfare, there are conflicting reports about whether it engages in cruelty-free practices. Some sources indicate that Atelier Cologne does test their products on animals, either directly or through third parties, which raises concerns among conscious consumers who prioritize animal welfare in their purchasing decisions.

Atelier Cologne is not cruelty-free

Atelier Cologne's animal testing policy contradicts itself. While it states that the company does not test on animals and does not tolerate exceptions, it chooses to sell in China, where animal testing is mandated by law. Therefore, Atelier Cologne does allow animal testing on its products.

Atelier Cologne is not found on any official cruelty-free lists, but it is included on PETA's list of brands to avoid. Atelier Cologne does not satisfy the criteria required for a company to be considered cruelty-free. This includes not testing any products or ingredients on animals, not allowing others to test on their behalf, and not selling in a country where animal testing is required.

Atelier Cologne is not a cruelty-free fragrance brand, and conscious consumers should be mindful of misleading statements from brands that test on animals.

Atelier Cologne is owned by L'Oreal

Atelier Cologne is not cruelty-free. They may test on animals themselves, or through their suppliers or a third party. Atelier Cologne is owned by L'Oréal, which is included on PETA's "do test" list. This is because L'Oréal has refused to adopt a company-wide policy against testing on animals, and because it sells cosmetic products in China that are required by law to be tested on animals.

L'Oréal has made progress towards ending animal testing, and has contributed resources to the research and development of non-animal testing methods. The company has also established a presence in China to advocate for the government to end its requirements for animal testing. However, L'Oréal still chooses to sell cosmetics in China that are required by law to be tested on animals.

L'Oréal's policy statement claims that the company itself does not conduct tests on animals, but does not deny that it pays the Chinese government to test its products on animals. This has led to accusations of misleading the public.

Atelier Cologne is not owned by a parent company that tests on animals. While Atelier Cologne is not cruelty-free, its parent company, L'Oréal, has made progress towards ending animal testing and has committed to developing new non-animal methods and safety evaluation tools.

Atelier Cologne sells in China

Atelier Cologne is a French perfume company that was founded in 2009. The company was acquired by L'Oréal in 2016 and has since been working on a relaunch, starting in mainland China. Atelier Cologne's fragrances, retail environment, and image have all been reworked for the Chinese market, with the brand partnering with Shanghai-based Chinese retail designers from Chaos Programme on the brand's new store environment. The brand's new identity is described as "scented art crafted from nature".

Atelier Cologne's relaunch in China will begin with openings in Shanghai's IFC mall, Beijing's SKP mall, and on Tmall in March 2024. Industry sources estimate that the brand will generate 100 million euros in retail sales in China during the first 12 months after being introduced there.

Atelier Cologne's decision to sell in China has been controversial due to the country's animal testing requirements for imported cosmetics. While Atelier Cologne claims that it does not test on animals, it chooses to sell in a country where animal testing is mandated by health authorities for certain cosmetic products. This means that Atelier Cologne's products can still be tested on animals by the Chinese health authorities, despite the brand's claims of being cruelty-free.

China has made some progress in this area, announcing in 2021 that general cosmetics such as shampoo, body wash, lipstick, lotion, and makeup can be sold without being tested on animals. However, companies must meet specific requirements for this exemption, and Atelier Cologne has not yet been granted this status. Therefore, their products remain subject to potential animal testing in China.

Atelier Cologne is not vegan

For a company to be considered vegan, it must not test any of its products or ingredients on animals, nor allow others to test on their behalf. Atelier Cologne does not meet these requirements and is, therefore, not considered vegan.

Atelier Cologne's animal testing policy contradicts itself. The company claims that it does not test on animals and does not tolerate exceptions, yet it chooses to sell its products in China, where animal testing is required by health authorities. This means that Atelier Cologne does, in fact, allow animal testing on its products.

As Atelier Cologne is not a vegan brand, it is recommended to avoid any products they offer, even if they are marketed as vegan. It is worth noting that a company can offer vegan products without being a fully vegan brand. However, in the case of Atelier Cologne, their animal testing practices take precedence, and it is advised to choose vegan alternatives from cruelty-free brands.

There are several cruelty-free perfume alternatives to Atelier Cologne. It is important to prioritize supporting cruelty-free brands to promote a more ethical beauty industry.

Atelier Cologne's animal testing policy

Atelier Cologne is a French perfume company founded in 2009. It has been a part of L'Oréal since 2016. While L'Oréal has been committed to developing new methods of assessing product safety that do not involve animals, Atelier Cologne's animal testing policy is somewhat contradictory.

On the one hand, Atelier Cologne claims that they do not test their products on animals and that they do not tolerate any exceptions to this rule. They assert that as a French brand, all their products are made in France with natural ingredients and are not tested on animals.

However, the policy also acknowledges that certain health authorities in some countries, such as China, may decide to conduct animal tests on cosmetic products. Atelier Cologne's presence in the Chinese market means that their products can be subjected to animal testing by the Chinese health authorities, despite their statement against animal testing.

This contradiction in their animal testing policy has led to Atelier Cologne being classified as a brand that is not cruelty-free. They are included on PETA's list of brands to avoid.

To be considered cruelty-free, a company must meet specific criteria:

• Do not test any of their products or ingredients on animals.
• Do not allow others to test on their behalf.
• Do not sell in a country where animal testing is required.

Atelier Cologne does not meet these criteria, primarily due to their decision to sell in the Chinese market, where animal testing is still mandated for certain cosmetic products.

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