Lance Carson
The 7 Virtues is a perfume brand that was established in 2010 by activist and author Barb Stegemann. The brand's mantra is Make Perfume Not War, inspired by Stegemann's best friend, a CIMIC officer who was wounded while on a mission to bring clean drinking water and healthcare to a village in Afghanistan. The 7 Virtues is known for its clean fragrances, with perfumes that are Leaping Bunny-certified, vegan, cruelty-free, and gluten-free. The brand also focuses on sustainability, with recyclable packaging made from sustainably harvested forests. In addition, The 7 Virtues sources its fragrance oils ethically and transparently, working with farmers in Afghanistan to source ingredients and empower them to grow sustainable crops.
| Characteristics | Values |
|---|---|
| Brand | The 7 Virtues |
| Type | Perfume |
| Clean | Yes |
| Long-lasting | Yes |
| Aromatherapy benefits | Yes |
| Sustainable | Yes |
| Social enterprise | Yes |
| Packaging | Recyclable |
| Vegan | Yes |
| Cruelty-free | Yes |
| Gluten-free | Yes |
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What You'll Learn
The 7 Virtues: an outlier in the fragrance space
The 7 Virtues is an outlier in the fragrance industry, a brand that has become one of the top-selling clean perfume brands in North America. The 7 Virtues was founded in 2010 by activist and author Barb Stegemann, inspired by her best friend, a CIMIC officer who was wounded while serving in Afghanistan. Barb promised to continue her friend's mission of peace and empower women, and so The 7 Virtues was born, with the mantra "Make Perfume Not War".
The brand's fragrances are aromatherapy perfumes, with essential oils that are sustainably sourced from farmers in Afghanistan, providing an alternative to growing the illegal poppy. The perfumes are infused in organic sugar cane alcohol, which enhances the scent and is kinder to the planet. The 7 Virtues is Leaping Bunny-certified, vegan, cruelty-free, and gluten-free, with recyclable packaging made from sustainably harvested forests.
The 7 Virtues is also B Corp certified, which means it meets the highest standards of social and environmental performance, transparency, and accountability. The brand is committed to radical transparency, with the source of the fragrance oils visible on the bottle, and clear information about the aromatherapy benefits of each perfume. This transparency extends to their hiring practices, with a focus on taking the time to hire the right people who can lead and thrive in their B Corp lifestyle.
The 7 Virtues has become a top-selling brand, outselling legacy brands, by creating real perfumes for real people. The brand has a movement of dedicated customers who connect with their mission and values. The perfumes are long-lasting, with a higher concentration of fragrance oils, and provide mood-enhancing benefits, all while contributing to building peace and empowering women.
The 7 Virtues is an outlier in the fragrance space, a brand that has successfully carved its own path by staying true to its values and creating excellent products that resonate with its customers.
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Long-lasting, clean perfumes
The 7 Virtues is a fragrance brand that stands out in the perfume industry for its unique approach to creating clean and sustainable perfumes. Established in 2010 by activist and wellness author Barb Stegemann, the brand was born out of a promise to her friend, a CIMIC officer wounded in Afghanistan, to carry on his mission of peace.
The 7 Virtues perfumes are not just clean and long-lasting but also have a positive impact on the world. The brand sources its ingredients sustainably, partnering with farmers in Afghanistan to promote legal crops and contributing to initiatives like Days for Girls International to address period poverty. The perfumes are Leaping Bunny-certified, vegan, cruelty-free, and gluten-free, ensuring that no harm is caused to animals or the environment during production.
The brand's unique approach to creating clean perfumes involves infusing aromatherapy oils in organic sugarcane alcohol, resulting in a natural and refreshing fragrance. By doubling the industry standard of fragrance oils from 10-15% to 20-30%, The 7 Virtues has cracked the code on how to make clean perfumes that last. This higher concentration of fragrance oils ensures that the scent lingers on the skin and clothes for an extended period, addressing the common concern that clean perfumes don't have staying power.
One of their perfumes, Amber Vanilla, is a perfect example of their commitment to creating clean and long-lasting fragrances. It combines Iso E Super with gourmand vanilla, upcycled sweet santal, amber, and sheer floral pink carnation to create a scent that evokes self-love and magnifies your natural scent. The brand's transparency is evident through the visible sourcing information on the perfume bottles, reinforcing their dedication to ethical and sustainable practices.
The 7 Virtues has become a top-selling clean perfume brand in North America, proving that it's possible to build a successful business while staying true to your values. Their perfumes are not just fragrances but a movement that empowers clients and contributes to building a better world.
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Sustainable sourcing and packaging
The 7 Virtues perfumes are made with sustainably sourced essential oils. The brand's founder, Barb Stegemann, sources oils from farmers in Afghanistan, providing them with an alternative to growing illegal poppies. The perfumes are also infused with aromatherapy oils, doubling the amount of fragrance oil used in each perfume and infusing them in organic sugar cane alcohol, rather than regular alcohol. This makes the perfumes long-lasting, addressing a common criticism of clean perfumes.
The 7 Virtues is also committed to transparency, with the caps on each bottle moulded with the brand's mantra, "Make Perfume Not War". The bottles themselves are transparent, so customers can see where the fragrance oils were sourced from and read about the aromatherapy benefits of each perfume.
The brand is also committed to sustainable packaging. The packaging boxes are made from FSC-certified sustainably harvested forests and are 100% recyclable. The paperboard packaging is also fully recyclable.
The 7 Virtues is B Corp certified, meaning that it meets the highest standards of social and environmental performance, transparency, and accountability. The brand is also Leaping Bunny-certified, vegan, and both cruelty- and gluten-free.
In addition to its sustainable and ethical practices, The 7 Virtues is committed to empowering women and building peace. The brand contributes to organisations such as Days for Girls International to end period poverty and advance menstrual equity in North America.
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Activist brand: Make Perfume Not War
The 7 Virtues is an activist brand with the mantra 'Make Perfume Not War'. The brand was established in 2010 by activist and wellness author Barb Stegemann, inspired by her best friend, a CIMIC officer who was wounded while serving in Afghanistan. Barb promised to continue her friend's mission of peace and empower women. The brand's name comes from her book, 'The 7 Virtues of a Philosopher Queen', which encourages women to run for office, end bullying, and launch social enterprises.
The 7 Virtues sources its fragrance oils sustainably and ethically from farmers in Afghanistan, providing them with an alternative to growing illegal poppies. The perfumes are made with organic sugar cane alcohol and double the standard amount of fragrance oils, resulting in a long-lasting scent. The brand is also transparent about its ingredients and their sources, with the information visible on the perfume bottles.
As a B Corp certified brand, The 7 Virtues prioritises radical transparency, care for the planet, and kindness to others. Their products are Leaping Bunny-certified, vegan, and cruelty- and gluten-free. The packaging is made from sustainably harvested forests and is recyclable.
The 7 Virtues is unique in the fragrance industry, empowering its customers to be part of a movement that ends war and poverty. The brand has become one of the top-selling clean perfume brands in North America, proving that doing good and being kind to the planet can be successful and profitable.
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Aromatherapy benefits
The 7 Virtues is a clean and planet-positive perfume brand that offers aromatherapy benefits in its fragrances. The brand was established in 2010 by activist and wellness author Barb Stegemann, inspired by her best friend's mission of peace. The perfumes are made with sustainably sourced essential oils and organic sugar cane alcohol, infusing aromatherapy oils to create fragrances that are good for the soul.
The 7 Virtues perfumes are known for their aromatherapy wellness benefits, with each perfume bottle providing information on the aromatherapy benefits and the sourcing of fragrance oils. The brand's commitment to transparency is reflected in the visible details on the perfume bottles. Their fragrances are designed to enhance moods and evoke self-love, with scents like Amber Vanilla, a warm and rich blend of vanilla, sandalwood, and floral notes, offering a clean and soft skin scent.
Vanilla Woods Eau de Parfum is another popular fragrance by The 7 Virtues, featuring pear, rose, and vanilla notes. This sweet and gourmand scent provides aromatherapy benefits for stress relief and can also be used as a sanitizer due to its organic sugar cane alcohol content. The 7 Virtues perfumes are long-lasting, addressing a common concern with clean perfumes, and are designed for easy layering, allowing for a stronger aroma when combined with the brand's perfume oil.
The brand's commitment to sustainability and social responsibility is evident in their packaging, which is recyclable and made from sustainably harvested forests. The 7 Virtues is also B Corp certified, cruelty-free, vegan, and gluten-free. Their perfumes are free from animal-derived ingredients and do not test finished products or ingredients on animals. The brand empowers clients to flourish and contribute to ending war and poverty, reflecting their philosophy of "Make Perfume Not War."
Overall, The 7 Virtues offers clean fragrances with aromatherapy benefits, providing mood enhancements and stress relief while also being kind to the planet and its customers.
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Frequently asked questions
Yes, 7 Virtues is a clean perfume brand. They are Leaping Bunny-certified, vegan, and both cruelty- and gluten-free.
7 Virtues uses organic sugar cane alcohol as a base for its fragrances, instead of regular alcohol. The brand also uses double the amount of sustainably sourced fragrance oils in its perfumes compared to industry standards. Its paperboard packaging is made from FSC-certified sustainably managed forests and is 100% recyclable.
7 Virtues sources its fragrance oils from farmers in Afghanistan, providing them with an alternative to growing illegal poppy. The brand is also committed to transparency, allowing customers to see where their fragrance oils are sourced from by reading the bottle.
7 Virtues contributes to Days for Girls International to end period poverty. Partial proceeds from each Amber Vanilla bottle go towards funding education, advocacy, and product distribution to advance menstrual equity in North America.
