Anisha Riggs
KKW Fragrance's Kimoji Hearts collection includes fragrances such as BFF, Bae, and Ride or Die, which are packaged in heart-shaped, candy-inspired bottles. The bottles come in various pastel colours, including pink, baby blue, and lavender. The Kimoji Hearts press mailers were delivered inside a massive, hollow chocolate heart fashioned to look like the perfume bottle.
| Characteristics | Values |
|---|---|
| Packaging | Normal perfume packaging with a candy heart-shaped bottle |
| Press mailers | Delivered inside a massive, hollow chocolate heart fashioned to look like the perfume bottle |
| Bottle colours | Baby blue, lavender, pink, mint green, soft peach, lemon yellow |
| Number of bottles | 6 |
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What You'll Learn
Kimoji Hearts fragrances come in heart-shaped and candy-inspired bottles
The Kimoji Hearts fragrances are an extension of Kim Kardashian West's KKW cosmetics brand. The fragrances come in heart-shaped and candy-inspired bottles, with a range of sweet and fruity floral scents. The original trio of fragrances, Bae, BFF, and Ride or Die, were a hit, with BFF packaged in pink, Bae in baby blue, and Ride or Die in lavender. The Kimoji Hearts range is affordable, at just $30 per bottle.
The Kimoji Hearts fragrances were initially launched in 2018, with three scents. In 2019, three additional perfumes were introduced, with the same pastel, candy heart-inspired packaging. The new fragrances, Baby Girl, Baddie, and Wifey, were packaged in mint green, soft peach, and lemon yellow containers, respectively. The fragrances were priced at $30 each, and they were expected to sell out quickly due to their popularity.
The Kimoji Hearts fragrances are designed to be grammable and tweetable, with unique and eye-catching packaging that creates a social media buzz. The press mailers for the fragrances were delivered inside a massive, hollow chocolate heart fashioned to look like the perfume bottle. This unique presentation generated a lot of attention and excitement for the product launch.
The Kimoji Hearts fragrances offer a range of sweet and fruity floral scents, with notes of wild berries, star apple, pink rose petals, pear blossom, vanilla, marshmallow, cedarwood, mandarin, kiwi, jasmine, gardenia blossom, velvet sandalwood, blackberry, purple plum, raspberry nectar, caramel, and tonka bean. These fragrances are perfect for Valentine's Day or any other special occasion.
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The press mailers were delivered inside a massive, hollow chocolate heart
Kim Kardashian West's KKW Beauty x Kimoji Heart fragrances are an extension of her cosmetics brand. The Kimoji Hearts range includes three yummy scents: BFF, Bae, and Ride or Die. The fragrances are a combination of florals, berries, vanilla, marshmallows, and more—a super sweet, treacly fragrance.
The press mailers for the Kimoji Heart Fragrance were delivered inside a massive, hollow chocolate heart, fashioned to look like the candy heart-shaped perfume bottle. The chocolate heart was not included in the product packaging, but it was a unique and creative way to generate social media buzz around the launch.
The hollow chocolate heart was likely created using a silicone heart mold, similar to those used for making breakable chocolate conversation hearts or giant chocolate cups. These molds are easy to find online and typically range in size from 6 to 8 inches in diameter. To create a hollow structure, two heart-shaped chocolate shells are made and then gently pressed together, sealing the edges with melted chocolate.
The inclusion of the chocolate heart in the press mailers for the Kimoji Heart Fragrance demonstrates Kim Kardashian West's understanding of social media and her ability to create shareable and 'grammable moments that generate buzz and excitement for her product launches.
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Baby Girl is packaged in a mint green candy heart
Kim Kardashian West's KKW Fragrance brand is known for its social media-friendly, "grammable" aesthetic. The KKW Hearts perfumes are no exception, with their heart-shaped and candy-inspired bottles. The Kimoji Hearts range, in particular, adds a decorative touch to your vanity or wherever you store your perfume collection.
Baby Girl, one of the perfumes in the Kimoji Hearts collection, is packaged in a mint green candy heart. The pastel, candy heart-inspired bottle is a unique and playful take on the traditional perfume bottle, reflecting the fresh and fruity floral scent within. The combination of bright citruses, succulent fruits, florals, and feather-light musks in the fragrance is complemented by the refreshing and playful design of the bottle.
The Kimoji Hearts collection was initially launched with three scents, including Bae, which comes in a baby blue dispenser, and BFF, which is packaged in pink. These perfumes were followed by three additional fragrances: Baby Girl, Baddie, and Wifey, each with its own unique colour and scent profile. The creative and whimsical packaging of Baby Girl in the mint green candy heart shape adds to the overall appeal and desirability of the fragrance.
The KKW Hearts perfumes, including Baby Girl, are affordably priced at $30 per bottle, making them accessible to a wide range of consumers. The unique packaging and appealing scents of these perfumes have contributed to their popularity, with high demand leading to quick sell-outs. The eye-catching and distinctive design of the Baby Girl bottle, in particular, has helped to create a strong visual identity for the fragrance, making it stand out in a crowded market.
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Baddie's shell is soft peach
The Kimoji Heart Fragrance by KKW Beauty is a sweet, treacly scent that combines florals, berries, vanilla, and marshmallows. The perfume bottle is candy heart-shaped, and the press mailers for the launch were delivered inside a massive, hollow chocolate heart designed to look like the bottle. The Kimoji Hearts range is affordable at $30 per bottle, and the scent is long-lasting, making it a great value buy.
Baddies shell is soft peach, a colour that exudes warmth and softness. It is a versatile shade that can be styled for various occasions, complementing different skin tones and adding a warm glow to any outfit. Soft peach is a light orange-pink or a light yellowish-orange, a gentle and inviting hue that represents youth, health, and renewal. It is associated with spring and symbolises sincerity and affection. In colour psychology, the gentle energy of soft peach encourages openness and community spirit, and it is seen as nurturing and compassionate.
Soft peach is a versatile colour that can be paired with various shades to create different aesthetics. For a soft, romantic look, pair it with colours like lavender, mint green, or dusty blue. To create a bold, dramatic contrast, consider pairing it with deep burgundy or lime green. For a touch of subtle luxury, add pale gold accents. Soft peach also works well with neutrals like warm beige and soft grey, creating a cohesive and elegant palette.
In interior design, soft peach can be used as an accent colour or as a main background colour. It pairs well with white, cream, and gold, creating a romantic and elegant atmosphere. For a playful, energetic vibe, combine it with coral or charcoal grey. Soft peach can also be used to soften the look of sharp edges and shapes in geometric designs. When accessorising, copper light fixtures or furniture can complement soft peach walls, adding a touch of warmth and sophistication to any space.
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Bae lives in a baby blue dispenser
The Kimoji Hearts fragrances were launched in 2018 as an extension of Kim Kardashian West's cosmetics brand. The heart-shaped bottles are designed to be grammable and tweetable, creating social media buzz. The press mailers for the launch were delivered inside a massive, hollow chocolate heart, fashioned to look like the perfume bottle.
The Bae fragrance combines juicy mandarin, kiwi, jasmine sambac, and gardenia blossom notes with whipped vanilla and velvet sandalwood. It is a luscious powdery scent that is perfect for casual settings and bedtime. The scent is not the longest-lasting, but you will get a few good hours of wear time.
The Kimoji Hearts collection was expanded in 2019 with three additional perfumes in the same pastel, candy heart-inspired packaging. Baby Girl, Baddie, and Wifey were added to the Kimoji Hearts repertoire, bringing the total number of scents to six. The new fragrances were launched in time for Valentine's Day, with the heart-shaped bottles adding a romantic touch to the collection.
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Frequently asked questions
The KKW Kimoji Heart Fragrance comes in a candy heart-shaped bottle. The original trio of Bae, BFF, and Ride or Die were packaged in pastel, candy heart-inspired bottles. The newer fragrances, Baby Girl, Baddie, and Wifey, are packaged in a mint green, soft peach, and lemon yellow container, respectively.
Each of the Candy Hearts fragrances costs $30 per bottle.
The KKW Kimoji Heart Fragrance can be purchased on the KKW Fragrance website, which is the brand's main sales platform.
