The Art Of Wearing Jo Malone Cologne

Jo Malone London is a British perfume and candle brand, offering a range of luxury fragrances for the home and body. With a variety of perfumes, candles, bath products and room scents, Jo Malone has become a firm favourite of celebrities such as Kate Middleton. The brand's most popular colognes include Wood Sage & Sea Salt, Lime Basil & Mandarin, and English Pear & Freesia. The colognes are available in a range of sizes and intensities, with prices starting at $32.00 for 1oz.

Where to spritz

When applying Jo Malone cologne, it is important to spritz it in the right places to maximise the scent's longevity and sillage. Here are some recommended places to spritz your Jo Malone cologne:

Pulse Points

Pulse points are ideal locations to spritz your cologne as they emit heat, which helps to diffuse the fragrance. Common pulse points include the wrists, neck, and inner elbows. When applying cologne to your wrists, avoid rubbing them together as this can alter the scent's composition and cause it to fade faster. Instead, gently dab the cologne onto your skin. The neck is another warm area of the body where you can spritz your cologne. Apply it behind your ears and on your throat for a subtle yet noticeable scent. The inner elbows are also good pulse points to target as the scent will rise with the heat and waft gently throughout the day.

Chest and Torso

Spritzing cologne on your chest and torso can create a subtle fragrance trail that lingers around you. Apply a small amount to your chest and allow it to dry naturally. You can also spritz the cologne onto your shirt or blouse, especially if it is made of a lightweight fabric that will hold the scent well.

Hair

Your hair can hold scent for a long time, so spritzing your cologne onto your hair or scalp can be an effective way to make the fragrance last. Be cautious when applying cologne to your hair, as some fragrances may contain ingredients that could be drying or damaging to your hair. It is best to spritz the cologne onto a brush and then gently run it through your hair to avoid applying too much directly to your strands.

Behind the Knees

The area behind the knees is often overlooked, but it can be a great place to spritz your cologne. The skin behind the knees tends to be thinner and warmer, allowing the scent to rise and linger. This is a good option if you want a more subtle fragrance that is not too overpowering.

How to layer fragrances

How to Layer Jo Malone Fragrances

Layering Jo Malone fragrances is a great way to create a unique scent that's personal to you. Here are some tips to help you get started:

Choose Your Scents

When selecting fragrances to layer, look for those with common notes or from similar fragrance families. For example, Jo Malone's Wood Sage & Sea Salt and English Pear & Freesia colognes both have amber notes and could be a good pairing. Alternatively, if you're feeling adventurous, try combining two opposite fragrances, such as a spice and vanilla.

Prepare Your Skin

Ensure your skin is well-hydrated as dry skin won't hold onto scents as well. Apply a hydrating lotion or body butter while your skin is still damp to create the perfect base for your fragrances to cling to.

Layering Technique

Start with the heavier, more dominant fragrance first. Heavier scents typically include ouds, leathers, or woody notes. Spray this fragrance on your wrists or neck. Then, layer the lighter, brighter scent on top, allowing it to sparkle. Play around with different combinations and ratios to find the perfect blend for you.

Experiment and Enjoy

Fragrance layering is an art, and there is no right or wrong way to do it. Don't be afraid to experiment and have fun creating your own unique scent. You can also try layering fragrances on a tester card first to get a sense of how the scents interact before wearing them on your skin.

How much to apply

The amount of cologne you apply depends on your personal preference, the strength of the fragrance, and how long you want the scent to last. Generally, a little cologne goes a long way, and it's better to start with a small amount and add more if needed.

When applying Jo Malone cologne, one or two sprays are usually enough. You can spritz the cologne onto your pulse points, such as your wrists, neck, and behind your ears. These areas emit more body heat, which helps to activate and diffuse the fragrance. You can also apply cologne to your chest and the inside of your elbows, as these areas are closer to your nose, allowing you to enjoy the scent more easily.

If you're using a stronger Jo Malone cologne, such as an eau de parfum or a cologne intense, you may need less than you would with a lighter fragrance. These more concentrated formulas have a higher percentage of fragrance oils, so a little goes a long way. With these stronger colognes, one spray may be enough, and you can always add more if desired.

On the other hand, if you're using a lighter Jo Malone cologne or eau de toilette, you may need to apply more generously. These formulas have a lower concentration of fragrance oils, so they may not last as long on the skin. In this case, two or three sprays may be more appropriate.

It's important to remember that everyone's sense of smell is unique, and you should adjust the amount of cologne you apply based on your own preferences. If you're unsure, start with a small amount and increase as needed until you find the right balance for you.

How to make the scent last longer

To make your Jo Malone cologne last longer, it is recommended that you moisturise your skin with a lotion or oil before applying the fragrance. This helps create a smooth, even base for the cologne and can also improve its longevity. Applying the cologne right after a shower can also help, as the warmth and humidity allow the perfume to spread more evenly across your skin.

When applying the cologne, hold the bottle about six inches from your skin and spritz it onto your pulse points, such as your wrists, inner elbows, collarbone, and behind your knees. Dab the cologne onto your skin rather than rubbing it in, as rubbing can break down the fragrance molecules. You can also spray the cologne onto your hair and clothes for a longer-lasting scent, just be sure to avoid spraying it directly onto your roots.

Another way to make your Jo Malone cologne last longer is to layer it with other scented products from the brand, such as body creams or bath gels. Start with a scented body product and then spritz the cologne on top. You can also try pairing your cologne with another fragrance from the brand to create a unique, personalised scent.

How to store cologne

Storing your cologne correctly is essential to preserve its scent and longevity. Here are some tips on how to properly store your Jo Malone cologne:

• Avoid direct sunlight: Do not store your cologne in a hot and humid environment, such as near radiators, windowsills, or in the bathroom. These conditions can accelerate the evaporation of your fragrance. Instead, opt for a cool, dry, and dark place to store your cologne.
• Original packaging: It is best to keep your fragrance in its original packaging. This type of packaging is designed to protect the cologne from light and heat damage.
• Cool, dry, and dark environment: As mentioned, storing your cologne in a cool, dry, and dark place will help maintain its quality. A closet or drawer away from heat sources and sunlight is ideal.
• Temperature stability: Try to avoid storing your cologne in places with extreme temperature fluctuations, such as near heating or cooling vents. Consistent temperatures will help prevent the fragrance from breaking down.
• Box or tray: Consider keeping your cologne bottles in a box or on a tray. This will protect them from accidental knocks or spills and provide a designated space to keep them organised.
• Away from flammable items: Fragrances are often flammable due to their alcohol content. Ensure you store your cologne away from flammable items and potential sources of ignition.

Frequently asked questions