Lance Carson
LUX is a brand of bath and body products that has been empowering women to express their beauty and femininity freely since 1924. The brand has partnered with world-class perfumers to create signature fragrances that women love to wear. LUX offers a range of fine fragrances in the form of body washes, soap bars, and perfumed bars. With eight different fragrances, there is something for everyone. The products are known to leave skin feeling irresistibly soft and smooth, with a long-lasting scent. LUX is committed to quality and has built a bold expression of femininity, centred around pleasure and modern glamour.
| Characteristics | Values |
|---|---|
| Product Type | Body Wash, Soap Bar |
| Variants | Blossom, Soft Caress |
| Weight | 240ml (Body Wash), 75g (Soap Bar) |
| Skin Benefits | Skin-perfecting ingredients, Skin-loving formulas, Makes skin glow, Leaves skin soft and smooth |
| Fragrance | Long-lasting, Eight different fragrances, Floral |
| Brand | Lux |
| Manufacturer | Unilever |
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What You'll Learn
Lux's Fine Fragrance Blossom Body Wash
To use this product, first, read the labels, warnings, and directions. Then, simply dispense a small amount of the body wash onto a wet washcloth, loofah, or sponge, and gently lather and apply it to your skin. Massage the fragranced wash all over your body, and then rinse thoroughly with warm water.
You can also add a few drops of the body wash to running water for a relaxing, fragranced bath. Lux's Fine Fragrance Blossom Body Wash is perfect for everyday use, leaving your skin feeling cleansed and refreshed, and enveloping you in a beautiful scent.
For added moisture, follow your bath or shower with a fragranced body lotion or oil to lock in the scent and keep your skin feeling soft and supple.
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Lux Fine Fragrance Perfumed Bar
The LUX Fine Fragrance Perfumed Bar is a luxurious and prestigious soap bar that will leave you feeling elegant and powerful. The 75g bar is available for purchase online in India, on Flipkart.com.
The perfumed bar comes in a variety of fragrances, including the charming magnolia, with notes of exotic Kashmir wood and French magnolia, and the Hypnotic Rose, a combination of musk vanilla and Egyptian red roses. The iconic iris is another variant, with a complex blend of wild iris, black orchid, champaca, and lotus flowers, with a base of musk, amber, and patchouli. The result is a luscious, long-lasting fragrance that will leave an impression wherever you go.
The LUX perfumed bar is a great choice for women who want to feel unforgettable. The soap is infused with premium perfume oils, providing a gentle yet thorough cleanse that leaves your skin irresistibly scented. The brand has been associated with glamorous stars such as Elizabeth Taylor, Marilyn Monroe, Shu Qi, and Aishwarya Rai, bringing the pleasure of beauty to women worldwide since 1925.
To use the LUX Fine Fragrance Perfumed Bar, lather up a rich foam and gently cleanse your body. The soap bar will leave your skin feeling irresistibly perfumed, soft, and energised.
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Lux's history of infusing French fragrances into its products
Lux has a remarkable 100-year legacy of infusing fine French fragrances into its products. The brand has always placed fine fragrance at the heart of its bath and body products, partnering with world-class perfumers to deliver signature scents that women love to wear.
The history of Lux's association with French fragrances began in the 1920s when the soap was introduced to America by the Lever Brothers. The product was designed to be comparable to the finer French soaps but offered at a more affordable price point. Lux Soap was packaged in pastel colours and positioned as a luxurious alternative to other soaps on the market.
To build brand awareness and establish Lux as a leading soap brand, the Lever Brothers embarked on an ambitious Hollywood campaign in the late 1920s. They sent cases of Lux Soap to Hollywood actresses, seeking their endorsements. This strategy proved highly successful, with 414 out of 425 actresses endorsing the product. By 1933, advertisements claimed that 686 out of 694 well-known actresses used Lux Soap.
Lever Brothers continued to mass advertise Lux in the 1940s, associating the brand with glamour and intelligence. They introduced different coloured bars and used depictions of African people with slogans that insinuated intelligent people used only Lux Soap. In the 1960s and 1970s, Lux advertising shifted back to emphasizing glamour but featured local models and singers instead of international stars.
Today, Lux remains committed to its legacy of infusing fine French fragrances into its products. The brand has partnered with world-class perfumers to create signature fragrances that delight women worldwide. Lux's bestselling Magical Orchid shower gel, for example, offers a long-lasting fragrance that can make women feel more confident. The brand's recent #ChangeTheAngle campaign reaffirms its commitment to quality and celebrates the lasting power of its unique scents.
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Lux's partnerships with world-class perfumers
Lux has partnered with world-class perfumers to deliver signature fragrances that women love to wear. Lux's bath and body products are the perfect blend of fine fragrances and skin-loving formulas, offering a bold expression of femininity, built around pleasure and modern glamour. Lux has served women who cherish their beauty since 1924, with high-quality beauty soaps and brand superiority. Lux products are used and endorsed by glamorous stars such as Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe.
The brand has also partnered with MX Player, a platform with a diverse content library and a wide audience reach. This strategic partnership ensures that Lux's campaigns, with their empowering messages, reach a vast and diverse group. For example, the 'The End' campaign, which rallied people to stand up against everyday sexism, won a Bronze award at the Cannes Lions in 2024.
In addition to these partnerships, Lux has also collaborated with the University of Liverpool to conduct neuroscience research on the confidence-boosting effects of its fragrances. The research found that the fragrances boosted confidence within 100 milliseconds, before conscious processing was possible.
Lux is committed to leveraging its reach for social progress and empowering women to find strength in their beauty. The brand aims to build an inclusive ecosystem by working with female or female-identifying directors and advocating for better representation of women. By 2030, Lux hopes to reach 50 million women through its communications, activations, and partnerships.
To create its signature fragrances, Lux combines its world-class R&D expertise with existing fragrance house partnerships and in-house experts. The company has also recruited expert perfumers like Mathieu Lenoir, who has over 30 years of experience in the fragrance world, to drive brand superiority and create fragrances that consumers will love.
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Lux's skin-loving formulas
Lux offers an extensive range of skin-loving formulas that cater to diverse skincare needs and preferences. Their product line includes the Advanced Turmeric Daily Facial Cleanser, a gentle yet effective formula that deeply cleanses the skin. This cleanser is enriched with natural extracts of turmeric, aloe vera, and vitamins C and E, which work together to reveal a radiant and youthful complexion.
Additionally, Lux's Vitamin C Serum is designed to deliver glowing and brightening results. This serum is packed with powerful antioxidants that help protect the skin against environmental damage while enhancing its natural radiance. The formula's hydrating properties leave the skin feeling refreshed and rejuvenated.
For those seeking an indulgent experience, Lux offers the Fine Fragrance Blossom Body Wash. This luxurious body wash comes in a convenient 240ml pack of 2 and delivers a sensory experience with every use. The fine fragrance leaves the skin subtly scented, while the formula's nourishing properties ensure the skin feels soft and pampered.
The Lux Perfumed Bar is another popular choice, offering a unique way to experience fragrance. This perfumed bar weighs 75g and allows users to apply fragrance directly to the skin, ensuring a long-lasting scent. Lux's skin-loving formulas cater to a range of preferences, with options available for those seeking effective cleansing, anti-aging benefits, sensory experiences, or innovative ways to wear fragrance.
Lux's commitment to skincare is evident in their use of premium ingredients and advanced formulas. Their products are designed to enhance skin texture, improve radiance, and promote overall skin health. By avoiding common diluting agents like fruit juices and certain oils, Lux ensures that their formulas deliver optimal results without compromising on quality. Lux's range of skin-loving formulas empowers individuals to achieve their unique skincare goals, whether it's attaining a radiant glow or enjoying the sensory pleasure of fine fragrances.
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Frequently asked questions
Lux Fine Fragrance is a range of bath and body products, including body washes and soap bars. The brand has a 100-year legacy of infusing fine French fragrances into its products.
Lux Fine Fragrance is available at Clicks, Pick ‘n Pay, Checkers, Spar and Dis-Chem stores. You can also purchase it online from Flipkart.com and Amazon.com.
There are eight different fragrances available, including Blossom and Soft Caress.
Lux Fine Fragrance can be used in the bath or shower. The soap bars can also be used for shaving. Always read the labels, warnings, and directions before use.
