Anisha Riggs
Selling used fragrances can be a tricky business. While there are many online marketplaces to choose from, each has its pros and cons. For instance, eBay allows the sale of used perfumes, but only in a specific collectibles subcategory. Facebook groups and marketplace are unregulated, and Mercari is filled with scammers. Reddit can be a good option, but it's important to be aware of group rules and potential scams. To avoid getting caught by moderators, some sellers list used fragrances as New: other and include pictures and descriptions that indicate the item is used.
Characteristics and Values
| Characteristics | Values |
|---|---|
| Online platforms | eBay, Vinted, Kleiderkreisel, Mercari, Facebook, Reddit, Basenotes |
| Selling strategies | Selling in lots based on notes, e.g. fruity florals together |
| Scams | Rising on eBay, Mercari; Facebook is an "unregulated minefield" |
| Online marketplaces | Fragrance Swap subreddit, Fragrantica Club |
| Shipping | Only ground shipping is permitted for fragrances due to high alcohol content |
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What You'll Learn
Selling used fragrances on eBay
When creating your listing, make sure to include the brand name, fragrance name, size, and condition in the title. While some sellers recommend against using the word "used" in the title, others have had success being transparent about the condition. Include clear photographs that show the current state of the fragrance, with the remaining amount clearly visible. In the description, you can specify the juice level by asking buyers to “see photos for level" or by providing an estimate, such as "70% full."
It's essential to comply with FDA regulations, even when selling used fragrances. Used perfumes must not have an applicator that comes into direct contact with the body. Additionally, if the perfume has been opened but is still unused, you must disclose that the container has been opened. Research the price point by considering the age, condition, and current market value of the fragrance. If it's a rare or discontinued fragrance, you may need to consult a perfume collector's guidebook to determine its value.
Finally, be mindful of potential scams and eBay's tendency to side with buyers in disputes. While eBay provides a platform for selling used fragrances, it's always important to stay informed about the latest guidelines and restrictions to ensure a smooth and successful selling experience.
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Facebook groups and marketplaces
Facebook groups and the Facebook marketplace are a great way to sell used fragrances. However, it is important to note that Facebook has been known to flag sales posts, even blocking them in some cases. Facebook's algorithm picks up on certain keywords and flags posts, and it also has some kind of photo recognition that will block posts. One way to get around this is to turn off the "sale format" for your post, or to post under 'discussion' rather than starting an official sales post. You can also try breaking up the brand name, for example, instead of writing "Chanel", write "C hannel".
There are many Facebook groups dedicated to selling fragrances, and they can be a great way to connect with other perfume lovers. When selling in a Facebook group, it is important to include clear photos and a detailed description of the fragrance, including the bottom sticker info. You can also ask for references from potential buyers or sellers to ensure a safe transaction.
The Facebook marketplace is another option for selling used fragrances. When creating a listing, be sure to include the name and size of the fragrance, as well as clear photos. It is also a good idea to include an adequate description and the price you are asking.
It is worth noting that some people have reported issues with selling used fragrances on Facebook, with their listings being flagged or removed. However, many people have also successfully sold fragrances on Facebook, so it is worth giving it a try. You can also try joining multiple groups to increase your chances of making a sale.
In addition to Facebook, there are other online platforms that you can use to sell used fragrances, such as eBay, Mercari, and OfferUp. However, each of these platforms has its own advantages and disadvantages that you should consider before deciding which one is right for you.
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Selling fragrances on Reddit
There are several ways to sell used fragrances on Reddit. Here is a step-by-step guide:
Choose the Right Subreddit
The first step is to find the right subreddit to sell your fragrances. Some relevant subreddits include r/fragrance, r/fragranceswap, and r/FemFragLab. Each of these communities has its own rules and guidelines, so be sure to read and understand them before posting.
Create a Post that Complies with the Rules
When creating your post, it's important to follow the specific rules and guidelines of the subreddit you've chosen. In general, it's a good idea to include clear and detailed information about the fragrances you're selling, including the brand, condition, and any relevant notes or descriptions. Some subreddits may have specific requirements for pricing, payment methods, and shipping details, so be sure to review the guidelines carefully.
Engage with Potential Buyers
Respond promptly and professionally to any comments or messages from potential buyers. Be transparent and provide additional information or answer any questions they may have. Building trust and maintaining a good reputation within the community can increase your chances of making a sale.
Complete the Transaction
Once you've found a buyer, finalize the details of the transaction, including payment and shipping methods. It's important to protect yourself and the buyer by using secure payment methods and providing tracking information for the package.
Provide Excellent Customer Service
Even after the sale is complete, continue to provide excellent customer service. Respond to any inquiries or concerns from the buyer and ensure they are satisfied with their purchase. Building positive feedback will help establish your reputation as a trustworthy seller.
By following these steps and engaging with the relevant communities on Reddit, you can successfully sell your used fragrances and establish yourself as a reputable seller within the fragrance-loving community on Reddit.
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Selling fragrances on the street
Choose a Good Location: Select a busy area with high foot traffic, such as a popular city street, a market, or a tourist spot. Ensure that you're allowed to sell in that location and be mindful of any local regulations or permits you may need.
Know Your Products: Understand the fragrances you're selling. Learn about the different notes, the types of scents (fruity florals, gourmands, oud, etc.), and the target audience for each fragrance. That way, you can better describe and recommend perfumes to potential customers.
Presentation and Display: Make your setup visually appealing. A neat and attractive display can attract passersby and create a positive impression. Consider using a small table, a display case, or a stand to showcase your fragrances. Add some signage or posters to draw attention and provide information about the perfumes.
Engage with Customers: Use your sales skills to engage potential buyers. Be friendly, approachable, and knowledgeable about your products. Ask questions to understand their preferences and make personalized recommendations. Offer testers or samples so customers can experience the fragrances before purchasing.
Pricing and Negotiation: Determine competitive prices for your fragrances. Research the market to understand the price range for similar products. Be open to negotiating with customers, as haggling is common in street sales. You can also consider offering discounts for multiple purchases to encourage sales.
Build a Regular Customer Base: Street selling is not just about one-time sales. Aim to build a customer base by providing excellent service and products. Engage with customers, collect contact information if possible, and let them know about your other products or future locations. Building a loyal customer base can lead to repeat sales and word-of-mouth recommendations.
Remember to always be mindful of local regulations and respect the spaces you occupy when selling on the street. Street selling may have its challenges, but it can also be a rewarding and interactive way to sell your fragrances.
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Selling used fragrances online: other websites
While eBay and Facebook Marketplace are two of the more popular options for selling used fragrances, there are several other websites and platforms that can be used for this purpose.
One option is to utilise Reddit, which has a dedicated community for fragrance enthusiasts, known as r/fragrance. Within this community, users can buy, sell, and discuss various fragrances. Another similar option is the Basenotes forum, which is specifically tailored towards fragrance enthusiasts and includes a section for buying and selling fragrances. However, it is worth noting that some users have expressed concerns about scams and fraudulent activities on both Reddit and Basenotes, so caution is advised.
Another platform to consider is Shopify, which provides the tools and support needed to build and launch an online fragrance business. Shopify offers features such as language translations, global payment gateways, and shipping and delivery tools. It also integrates with social media platforms and online marketplaces, allowing you to reach a wider audience.
In addition to these options, there are several other websites and platforms that cater to the beauty and fragrance market. These include well-known retailers like Sephora, Douglas, and Allegro, each with a significant online presence and a dedicated customer base. BrandAlley, a members-only site offering unique deals in fashion, beauty, and home, is another potential option for selling fragrances. Lastly, Amazon, with its massive reach and diverse product offerings, cannot be overlooked as a potential platform for selling used fragrances.
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Frequently asked questions
Used fragrances can be sold on eBay in the "Vanity, Perfume & Shaving" category under "Collectibles". However, eBay has been known to side with buyers in the case of scams and has tightened its rules around selling used fragrances. Other platforms to sell used fragrances include Facebook groups/marketplace, Mercari, and Reddit.
When selling on eBay, be aware of scams and follow the platform's guidelines to avoid getting your listing taken down. On other platforms, it is recommended to do your due diligence and check the seller's history before making a transaction.
When pricing used fragrances, it is important to consider the condition of the bottle and the level of fragrance remaining. If the bottle is visibly used, you may need to sell it at a lower price or take pictures that don't show the usage clearly. It is also recommended to mention any restrictions on international shipping due to alcohol content.
