The Art Of Wearing Cologne: A Guide For Men

Knowing how to use cologne effectively is a skill. The key to using cologne is being strategic so that the scent lasts all day without being overpowering. The best way to apply cologne is to target the pulse points, which are the warmest areas of the body, such as the wrists, neck, forearms, and behind the ears. It is recommended to hold the bottle 3 to 6 inches from the skin and apply a light application, giving it a moment to settle before deciding if another spray is needed. It is also important to apply cologne to clean skin, preferably after a shower, as this allows the skin to absorb the scent better.

Apply cologne to pulse points/areas of your body that produce a lot of body heat

Applying cologne to your pulse points or the warmest areas of your body is a great way to make the scent last longer. These areas, which include your wrists, neck, and chest, produce more body heat than others, helping the fragrance to diffuse throughout the day.

When applying cologne to these areas, remember to:

• Keep it subtle: Choose one or two pulse points to apply your cologne. Using too much cologne can be overpowering for those around you.
• Hold the bottle 3-6 inches away: Holding the bottle too close can lead to over-application, while spraying from too far may cause the scent to dissipate too quickly.
• Start with a light application: Begin with a single spritz on one or two areas. If you notice the scent fading quickly, apply to another pulse point.
• Reapply if needed: Depending on the type of cologne and the occasion, you may need to reapply. When doing so, dab a small amount onto your pulse points.
• Avoid rubbing it in: Rubbing cologne into your skin can change the way it smells and cause it to fade faster. Instead, let it dry on the skin.

By applying cologne to your pulse points or areas of your body that produce a lot of body heat, you can ensure that your fragrance lasts longer and interacts with your unique body chemistry.

Hold the bottle 3-6 inches from your body when spraying

Holding the cologne bottle the correct distance from your body when spraying is crucial to ensure you don't over-apply or under-apply the fragrance. The general consensus is that you should hold the bottle between 3 and 6 inches from your body when spraying.

Holding the bottle any closer than 3 inches risks applying too much cologne, and you may find the scent too strong. On the other hand, spraying from farther away than 6 inches will likely result in under-application, as the scent may dissipate too quickly.

A good rule of thumb is to hold the bottle no closer than the width of your palm. This will ensure that you apply just the right amount of cologne, allowing the scent to last all day without becoming overpowering.

Additionally, holding the bottle at the correct distance will help you target the "warmest" points on your body, such as your wrists, neck, and chest. These areas, known as pulse points, are ideal for applying cologne as the heat helps diffuse the scent throughout the day and allows it to blend with your body chemistry, creating a unique and signature fragrance.

Remember, when it comes to cologne application, less is more. It's always better to start with a light application and then adjust as needed. You can also ask a friend or family member for their opinion on the strength of your fragrance to ensure you've applied the appropriate amount.

Don't rub cologne into your skin

Rubbing cologne into your skin is a common mistake when applying cologne. This method of application can cause the scent to fade faster and change how the fragrance blends with your natural aroma.

Friction

The friction caused by rubbing can make the scent fade faster.

Heat

The heat generated by rubbing your skin can change how the fragrance blends with your natural aroma.

Molecular bond

Rubbing can break the molecular bond in the fragrance.

Application method

If your cologne doesn't have a spray applicator, gently dab the cologne onto your skin and give it time to dry. Do not rub.

Apply cologne after showering

Applying cologne after showering is one of the best ways to ensure that your fragrance lasts longer and smells better. The hot water from the shower cleanses your skin and opens your pores, providing a good base for the cologne. Here are some tips on how to apply cologne after showering:

Wait until your skin is dry

Always start with a clean slate and apply your cologne to dry skin after showering. Bathing washes away lingering odors, and open pores allow your skin to absorb the scent better. If you have particularly dry skin, you may also want to moisturize before applying your cologne.

Hold the bottle 3-6 inches from your skin

If you hold the cologne bottle too close to your skin, you risk over-applying and muddling the scent profile. A good rule of thumb is to hold the bottle 3 to 6 inches away from your body when spraying.

Apply to pulse points and warm areas

Apply cologne to your pulse points and naturally warm areas of the body, such as the neck, wrists, inner elbows, chest, and behind the ears. The heat from these areas will increase the longevity and intensity of your fragrance, allowing it to interact with your body chemistry and create a unique, pleasurable aroma.

Reapply to your wrists throughout the day

You can freshen up your scent throughout the day by reapplying a spray or two to your wrists. Remember not to rub your wrists together after spraying, as too much friction can cause the scent to degrade.

Avoid areas with too much friction

While you want to apply cologne to warm areas, avoid areas with too much friction, such as the crotch, armpits, and knees, as this can cause the scent to degrade.

Choose the right time to apply

While it is recommended to apply cologne after showering, you don't have to apply it immediately after. Some people prefer to wait 15 minutes to an hour after showering to let their body temperature return to regular and to allow their skin's natural oils to restore, which can help the fragrance "stick" better.

Choose different colognes for different occasions

Choosing the right cologne for the right occasion is an art form. It can make a lasting impression, enhance your persona, and complement your personal style. Here are some tips on how to choose different colognes for different occasions:

For Work

For work, it is best to opt for a subtle, professional, and not overpowering fragrance. Go for clean, light, and fresh scents with notes such as citrus, lavender, or green tea. Avoid strong or polarizing scents as they can be distracting in a professional setting. Stay away from spicy, woody, leathery, and boozy notes. Some recommended colognes for work include Creed Aventus, Versace Dylan Blue, and Hermes Terre D'Hermes.

For Dates

For dates, you may want to choose a more seductive and romantic fragrance. Look for scents with notes of vanilla, oud, leather, musk, or jasmine. These scents can help create a more intimate and sensual vibe. Recommended colognes for dates include D&G The One EDP, Tom Ford Ombre Leather, and Dior Homme Intense.

For Formal Events

For formal events, choose a refined, elegant, and sophisticated fragrance—something that exudes confidence and elegance. Look for fresh spicy, citrusy woody, or woody vanilla combinations. These scents can help create a sense of luxury and refinement. Recommended colognes for formal events include Mancera Cedrat Boise, Armani Acqua Di Gio Profondo, and Creed Green Irish Tweed.

For Casual Occasions

For casual and everyday wear, you can choose whatever you like! There are no rules—wear a fragrance that you love and can wear comfortably all day. A fragrance with good longevity and moderate sillage is ideal. Recommended casual colognes include Rasasi Hawas, Carolina Herrera Bad Boy, and Acqua Di Parma Colonia Pura.

Remember, the key is to experiment and find the scent that suits you best and makes you feel confident. You can also take a short quiz to find a scent that matches your occasion.

Frequently asked questions