The Art Of Wearing Cologne: A Guide For Men

Knowing how to apply cologne is an art form. If not done properly, it can lead to over-application or a scent that fades quickly. The key is to apply sparingly and strategically so that the cologne lasts all day. It's important to choose a scent that complements your natural body chemistry and fits your lifestyle in terms of how long the scent lasts. In addition, the occasion or event you're attending should be considered when choosing a perfume. For example, opt for lighter, uplifting, and energising scents for the day and heavier, more opulent scents for a night out.

Apply to pulse points

Applying cologne to your pulse points is a great way to make your fragrance last longer and ensure it diffuses into the air. Pulse points are areas where blood flows close to the skin's surface, and they tend to emanate more heat, thus helping to spread your fragrance.

There are several pulse points on the body that are ideal for applying cologne. These include the wrists, neck, chest, inner elbows, and behind the knees. When applying cologne to these areas, hold the bottle about three to six inches away from your skin and spray or dab it onto the pulse point. It is recommended to start with a light application and then build up if needed.

Applying cologne to your pulse points allows the heat from your body to help release the scent. This builds the best projection and sillage for your cologne, helping it to perform to its fullest potential. The warmth of your skin also allows the scent to disperse naturally and develop your signature scent.

It is important to note that you should not rub the cologne into your skin after application, as this can break down the fragrance molecules and cause the scent to fade faster. Instead, simply dab or spray it onto the desired pulse points and let it dry.

Additionally, when applying cologne to your neck, it is recommended to spray it onto your pulse points at the bottom of your throat rather than behind your ears. This is because the heat from your blood will help the scent diffuse, and applying cologne behind your ears can lead to over-application.

Spray from 3-6 inches away

Holding the cologne bottle 3-6 inches away from your body is the ideal distance to ensure you don't over or under-apply the fragrance.

Holding the bottle any closer than 3 inches risks over-applying, and spraying further than 6 inches away will likely result in under-application. This distance allows you to focus the scent on a specific target, in this case, the pulse points of your body, without over or under-concentrating it.

Pulse points are areas where blood flows close to the skin's surface, such as the wrists, neck, inner elbows, collarbone, and behind the knees. These points are ideal for applying cologne as the warmth from your body will help release the scent.

When applying cologne, hold the bottle 3-6 inches away and spray onto your pulse points. You can then use your wrist to press the cologne into your skin, ensuring it sits below the skin at the pulse point, rather than above the skin where it will slowly fade throughout the day.

Applying cologne at the correct distance will help you avoid becoming "that guy" who wears too much cologne. It will also ensure your cologne lasts all day.

Moisturise skin first

Moisturising your skin before applying cologne is a great way to ensure the fragrance lasts longer. Using a lotion or oil to moisturise creates a smooth, even base for the cologne to sit on. This helps to prevent the cologne from concentrating in one area.

Applying cologne to moisturised skin can also help to preserve the scent. The cologne will absorb into your skin better, and the moisturiser will help to lock it in. This means that the scent will last longer, and you won't need to reapply as often.

It is also important to apply cologne to clean skin. This ensures that no sweat, sebum, or other buildup interferes with the perfume oils. Applying cologne directly after a shower is a great way to ensure your skin is clean, and it also helps your pores to open up, making your skin more receptive to the fragrance.

If you are moisturising before applying cologne, it is best to use an unscented moisturiser. This will prevent the moisturiser from interfering with the scent of the cologne.

When applying cologne, it is important to target the pulse points. These are areas where blood flows close to the skin's surface, such as the wrists, neck, inner elbows, and chest. These areas tend to emanate more heat, thus diffusing your fragrance into the air.

Hold the bottle about three to six inches from your skin when spraying, and remember that less is more. It's better to start with a small amount and add more if needed than to overapply and have the scent be overpowering.

Apply after a shower

Applying cologne after a shower is one of the best ways to ensure that your fragrance lasts longer. The shower cleanses your body of any other scents and opens your pores, which helps the scent absorb. It is best to completely dry your skin before applying cologne.

Apply cologne to your pulse points, which are areas where blood vessels are closest to the skin and emanate more heat, diffusing your fragrance into the air. These include your neck, chest, wrists, inner elbows, collarbone, and behind the knees.

Hold the bottle about 3 to 6 inches from your skin when spraying. This will ensure that you don't over or under-apply the cologne. Start with a light application and choose one area, like the neck or forearms, for application. If you notice that the scent fades quickly, choose another area to spray the next time you apply.

It is also recommended to moisturize your skin before applying cologne, as this helps create a smooth, even base for the fragrance and can make it last longer.

Don't overdo it

When it comes to cologne, less is more. Over-application can be off-putting and overpowering to others. It's important to find the right balance and not go overboard. Here are some tips to avoid overdoing it:

Start with a Little

When applying cologne, it's best to start with a light application. Choose one area, such as the neck or forearms, and begin with one spray. If you notice that the scent fades quickly, choose another area and apply cologne there the next time. You can always add more later if needed.

Avoid Spraying on Clothes

Spraying cologne directly on your clothes can damage the fabric, especially if the cologne is alcohol-based. It can also prevent the scent from mixing with your natural oils, which gives it its unique character. Instead, apply cologne directly to your skin, allowing it to blend with your body chemistry and develop your signature scent.

Hold the Bottle at the Right Distance

When spraying cologne, hold the bottle 3-6 inches from your body. Holding it any closer than 3 inches risks over-application, while spraying from further than 6 inches away may result in under-application.

Be Mindful of Your Surroundings

Consider the occasion and the people around you. In certain situations, such as a date at a fancy restaurant, it may be best to skip the cologne altogether. Strong fragrances can interfere with the flavours of food and wine. Additionally, avoid using cologne to cover body odour – it's better to take a shower and start fresh.

Ask for Honest Feedback

If you're unsure about the amount of cologne you're using, ask a close friend or family member for their opinion. They can provide an honest assessment of whether your application is appropriate. It's easy to become accustomed to the scents you wear often, so an outside perspective can be valuable.

Frequently asked questions