The Art Of Applying Jo Malone Cologne

Jo Malone London is a UK-based luxury lifestyle brand that offers a unique selection of perfumes, colognes, and home fragrance products. The brand is known for its simple yet elegant packaging and tasteful, often subtle, dignified scents. With a focus on combining fragrances, Jo Malone colognes are designed to be worn alone or layered with other scents to create a personalised fragrance. When applying Jo Malone cologne, it is recommended to moisturise the skin first and apply right after a shower. The cologne should be spritzed on pulse points, such as the wrists, inner elbows, collarbone, and behind the knees, and dabbed onto the skin rather than rubbed in. Spraying the hair and clothes can also help to prolong the scent.

Moisturise skin before applying cologne

Moisturising your skin before applying cologne is a great way to ensure your skin is ready for fragrance application. It is important to note that dry skin can negatively impact the longevity of a fragrance, so keeping your skin moisturised is a good way to ensure your cologne lasts longer.

It is recommended to use an unscented or fragrance-free moisturiser, as you don't want the scent of the moisturiser to interfere with the scent of your cologne. You should also ensure that the moisturiser has soaked into your skin and dried before you apply your cologne. This will ensure that the moisturiser does not interfere with the scent or projection of your cologne.

Some people prefer to use petroleum jelly on the skin, as it is truly scentless and can help the skin retain moisture. However, it can feel sticky or goopy, so it is a matter of personal preference.

If you do not have dry skin, you may find that moisturising before applying cologne does not make a noticeable difference. However, if you have dry skin, moisturising can help to create a smooth, even base for your cologne and improve its longevity.

Remember, it is always a good idea to experiment and find what works best for you and your skin.

Apply cologne after a shower

Applying cologne after a shower is one of the best ways to ensure that your fragrance lasts longer. Here are some tips to maximise the scent:

Cleanse and open pores

Taking a shower will cleanse your body of any other scents and open your pores, helping the cologne absorb into your skin.

Moisturise

Moisturising your skin before applying cologne is an important step. It helps create a smooth, even base for the fragrance and can make the scent last longer. Think of it like preparing the ground before planting seeds. Dry skin won't absorb the cologne as efficiently, making it evaporate more quickly.

Hold the bottle 3-6 inches from your body

When applying cologne, hold the bottle around 3-6 inches away from your body. Any closer than 3 inches and you risk over-applying, any further than 6 inches and you may under-apply.

Apply to pulse points

Apply cologne to your pulse points, which are areas where blood flows close to the skin's surface, such as your wrists, inner elbows, collarbone, and behind the knees. The heat from your body at these points will help release the scent and allow it to develop fully so that it lingers on the middle and base notes.

Don't rub, dab

When applying cologne, don't rub it into your skin. Instead, dab it on as rubbing can break down the fragrance molecules, causing the scent to fade faster.

Don't spray on clothes

Avoid spraying cologne directly onto your clothes. This can damage the garment, especially if the cologne is alcohol-based. The scent will also dissipate more quickly due to airflow. It's best to spray it on your skin, allowing it to mix with your natural oils and develop your unique signature scent.

Reapply if needed

Depending on the type of cologne, you may need to reapply, especially if you're going out in the evening. When reapplying, simply dab a little onto your pulse points.

By following these tips, you can make the most of your Jo Malone cologne, ensuring it lasts longer and leaves a lasting impression.

Spritz on pulse points

Spritzing your Jo Malone cologne on your pulse points is a great way to make the most of your fragrance. Pulse points are areas where blood flows close to the skin's surface, generating heat that helps to diffuse the cologne. These areas include the wrists, inner elbows, collarbone, and behind the knees.

When applying your cologne, hold the bottle about six inches from your skin and spray onto the pulse point. Avoid rubbing the fragrance in, as this can break down the molecules. Instead, dab the cologne onto your skin to help it spread more evenly and release its full potential.

You can also spritz your cologne onto your hair and clothes for a long-lasting scent. Just be sure to avoid spraying directly onto your roots, and always allow the fragrance to dry before putting on jewellery, as perfume contains alcohol that can tarnish or discolour certain metals.

Pulse points are an ideal place to apply your Jo Malone cologne, allowing the scent to be released throughout the day as your body heat warms the fragrance.

Spray hair and clothes

Hair and clothes are great places to apply cologne if you want the scent to last a long time. Jo Malone London recommends spritzing your hair and pulse points, such as your wrists, chest, neck, and behind your knees, to create a well-rounded signature scent.

When applying cologne to your hair, it is best to use a dedicated hair mist or perfume rather than a traditional cologne or body spray. Hair mists are designed to be lighter and more subtle, adding a touch of fragrance to your hair without being overpowering. They often contain conditioning ingredients, such as argan oil and pro-vitamin B5, which give your hair a healthy shine. Jo Malone London hair mists come in a variety of scents, including English Pear & Freesia, Wild Bluebell, and Wood Sage & Sea Salt.

To apply hair mist, follow these steps:

• Ensure your hair is clean and completely dry.
• Shake the bottle well to ensure the product distributes evenly.
• Hold the bottle about half an arm's length away from your hair and spritz 3 to 6 times, focusing on the ends. Avoid the eye area and don't concentrate the product in one area, as this may make your hair look greasy.
• Style your hair as desired.

You can also spritz cologne onto your clothes for a long-lasting scent. Jo Malone London suggests trying their Myrrh & Tonka Cologne Intense on a scarf during the winter months. However, be aware that perfumes contain alcohol, which can potentially tarnish or discolour certain metals and fabrics.

Don't overdo it

When applying Jo Malone cologne, it's important to remember that less is more. You don't want to go overboard with your application and end up being that person everyone fears getting into a lift with because they smell too strong! A few spritzes should be enough to leave a lasting impression and a fragrant trail.

If you're looking for a longer-lasting scent, try moisturising your skin with a lotion or oil before applying your cologne. This helps create a smooth, even base for the fragrance and can also help it last longer. Applying right after a shower is also a good idea, as the warm, damp environment will help the perfume spread more evenly across your skin.

Pulse points, such as your wrists, inner elbows, collarbone, and behind the knees, are ideal places to spray your cologne. The heat from your body will help release the scent. Hold the bottle about six inches from your skin and dab the perfume onto your pulse points, rather than rubbing it in. This will help the fragrance spread more evenly and release its full potential.

You can also try spraying your hair and clothes with the cologne for a longer-lasting scent. Just be sure to avoid spraying it directly onto your roots. And if you're looking to layer different fragrances, start with a small amount of each product and add more as needed to create a cohesive scent without being overwhelming.

Frequently asked questions