Heidi Norton
Taylor Swift's Wonderstruck perfume has been described as expensive by some fans, with prices ranging from $20 for a 30ml bottle to over $300 for a 100ml bottle. The price discrepancy may be due to the product's apparent discontinuation, with some fans expressing disappointment over its increasing cost and scarcity. On eBay, Wonderstruck fragrances can be found for under $150, between $150 and $350, or even over $350. Mercari also offers larger bottles with charms for over $100, depending on the remaining quantity. The scent is described as charming gourmand, with floral, fruity, and wooden notes, and has developed a loyal following among Swift's admirers, who are willing to pay a premium for it.
| Characteristics | Values |
|---|---|
| Bottle size | 30ml, 100ml, 3.4oz |
| Price | $200TT for 30ml, $30, $36, $40, $109 for 30ml, $300, over $350 |
| Notes | Raspberry, dewberry, green tea, freesia, apple blossom, vanilla, honeysuckle, white hibiscus, golden amber, musk, sandalwood, peach |
| Sold by | eBay, Mercari, Walmart, Fragrancenet |
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What You'll Learn
The price of Wonderstruck has increased over time
The price of Taylor Swift's Wonderstruck perfume has indeed increased over time. Initially launched in October 2011, the fragrance was priced at around $30 for a 30ml bottle. Over time, the price has risen, with some fans reporting that they purchased the perfume for around $40 for a 100ml bottle.
However, more recently, the price has increased significantly, with some retailers charging over $100 for a large bottle, and even up to $300, depending on the seller and the amount of perfume remaining in the bottle. This has led some fans to express surprise and disappointment at the increased cost, especially as the fragrance can no longer be easily found in stores.
The rising price of Wonderstruck may be due to a combination of factors, including the perfume's popularity, its limited availability, and the fact that it may have been discontinued by Taylor Swift or the cosmetic company Elizabeth Arden, with whom she collaborated on the fragrance.
As a result of the increasing prices, some fans have turned to alternative options, such as dupes or scented sprays inspired by the original Wonderstruck fragrance, which offer a similar scent at a more affordable price point. Despite the price increases, Wonderstruck remains a sought-after item for collectors and fans of Taylor Swift, with some expressing interest in purchasing the perfume from other collectors, even at higher prices.
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The cost of a full 100ml bottle
The perfume was launched in 2011 in cooperation with the cosmetic company Elizabeth Arden and created by Olivier Gillotin of Givaudan. It was named after the lyrics from Swift's song "Enchanted": "I'm wonderstruck, blushing all the way home." The fragrance is described as a charming gourmand—floral with sparkling fruity tones on a wooden background.
Wonderstruck seems to be a popular perfume, with one user on Reddit claiming that they know people who buy it twice a year. However, it appears that the price has increased over time, with another user on Reddit claiming that they remember buying the perfume for $36, and now the price is much higher.
The increase in price could be due to the perfume being discontinued, as some sources indicate. This would explain why some people are willing to pay high prices for it, and why sellers can charge more for it.
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The price of a 30ml bottle
One customer mentioned that they bought a 30ml bottle of the perfume for only 4.90 Euros, which they considered a bargain. Another customer mentioned that they paid a high price for a third of a 30ml bottle used on eBay.
The perfume appears to be priced higher at some online discounters, with one commenter stating that they saw it being sold for over CA$80 at a couple of such websites. The same commenter also mentioned that the original price was much lower, and another person noted that the 30ml bottles seemed reasonably priced.
Overall, the price of a 30ml bottle of Taylor Swift's Wonderstruck perfume seems to vary, with some people finding it reasonably priced and others considering it expensive.
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Mercari and eBay sold listings
On eBay, there are several listings for Taylor Swift's Wonderstruck perfume. The prices vary depending on the size and condition of the product. For example, a 0.17oz/5ml travel-sized edition of the perfume has sold for around $10, whereas a 1oz/30ml edition can be purchased for around $30. Larger sizes of the perfume, such as 3.4oz/100ml, are priced at over $150.
There are also listings for gift sets containing the perfume, bath gel, and lotion, as well as rollerball and spray applicators, which vary in price depending on their size and condition.
As for Mercari, one user reported that they had tried to sell a brand-new bottle of the perfume four years ago for $30, but even after lowering the price to $20, they were unable to sell it. Another user commented that they had seen the perfume listed for over $300. However, it is unclear what size bottle this refers to or whether it was sold.
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Dupes for the fragrance
Several alternatives to Taylor Swift's Wonderstruck perfume are available, although the exact fragrance is said to have been discontinued. Here are some potential dupes:
- Oakcha's Lost in Ink is said to be a very close dupe for Wonderstruck.
- Titania by Fable & Canon is said to be inspired by Wonderstruck, although it doesn't smell exactly the same.
- Andromeda's Moon (available on Etsy) is a dupe of both Wonderstruck and Wonderstruck Enchanted, but some say it doesn't smell similar to the originals.
- Jo Malone London's Huntsman Collection Cologne is said to have the most similar ingredients, with a 79% ingredient match.
- Sol De Janeiro's Brazilian Crush Cheirosa '62 Bum Bum Hair & Body Fragrance Mist is the most liked dupe by the community of one source.
- Dark Kiss by Bath & Body Works is said by some to smell almost exactly like Wonderstruck Enchanted, with similar notes and a strong vanilla scent. However, others disagree, saying it is too woody and berry-like.
- Hayward Enterprises and Fragrance Revival make recreations of Wonderstruck Enchanted.
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Frequently asked questions
The price of Taylor Swift's Wonderstruck perfume varies depending on the seller and the size of the bottle. On Mercari, the perfume has been sold for $20 for a 30ml bottle, while on eBay, the price ranges from under $150 to over $350.
The perfume appears to have been discontinued, so it is now harder to find and therefore more expensive.
As well as eBay and Mercari, Wonderstruck perfume can be found on Walmart's website, where a 30ml bottle is listed for $29.95.
