
Tana by Tana is a perfume released by Tana Mongeau, likely inspired by Paris Hilton. The perfume was sold for $48, which caused some controversy as people found the same bottle being sold in bulk from online retailers in China for a much lower price. This led to accusations of the release being a scam, with some arguing that it was simply standard practice in the perfume industry. Despite the controversy, others argued that Tana was innocent and that the scandal was a colossal nothingburger.
| Characteristics | Values |
|---|---|
| Price | $48 |
| Quality | Mediocre |
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What You'll Learn

Tana by Tana perfume costs $48
Tana by Tana, the perfume by Tana Mongeau, costs $48. The perfume caused some controversy upon its release, with some people accusing Mongeau of selling a cheap product for an excessive price. Indeed, it was discovered that the exact bottle was being sold in bulk by online retailers in China for a much lower price.
However, others have argued that Mongeau did nothing wrong and that her actions are standard practice within the perfume industry. They argue that the price of a perfume is often largely determined by the expense of branding, rather than the production of the scent itself.
Tana by Tana was released in 2020, during Mongeau's early-to-pre-pandemic era, when she was still managed by Jordan. This was also a time when Mongeau was obsessed with Paris Hilton, who she claimed was her mentor. The perfume release was likely inspired by Hilton, who has released twenty-nine fragrances herself.
Tana by Tana features a citrus scent, with notes of orange and vanilla. While the fragrance received some mainstream press coverage, it currently has no reviews on Basenotes.
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Tana Mongeau's perfume was likely inspired by Paris Hilton
Tana Mongeau's debut perfume, Tana by Tana, was likely inspired by Paris Hilton. The YouTuber and social media star has been open about her admiration for Hilton, and even referred to the reality TV star as her "personal idol" in a video announcing the fragrance's launch.
In the same video, Mongeau revealed that she and Hilton had become better friends and would ""go out together". This friendship may have influenced Mongeau's decision to follow in Hilton's footsteps and launch her own perfume. With 29 celebrity fragrances to her name, Hilton is undoubtedly the "queen of celebrity fragrances", as one Reddit user puts it.
Mongeau's $48 fragrance, which comes in a skull-shaped bottle, sold out in just 76 minutes after she debuted a commercial about her multiple personalities. The scent is a blend of ""vanilla orchards, orange skies, and citrus sunsets", a combination that may have been influenced by Mongeau's favourite Walmart French vanilla perfume, as well as the Britney Spears and Paris Hilton perfumes she struggled to afford growing up.
While some have accused Mongeau of scamming her fans, as the same bottle was found being sold in bulk from online retailers in China for a much lower price, others have come to her defence, arguing that her actions are standard in the perfume industry.
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Tana by Tana bottle sold in bulk from Chinese retailers
The Tana by Tana perfume was sold for $48 for 2oz, and was packaged in a glass, skull-shaped bottle. However, people soon found the same bottle being sold in bulk by Chinese retailers for a much lower price. This caused controversy, as people felt that Tana was overcharging for her perfume.
The bottle in question is a glass, skull-shaped container, which is likely to have been produced in China, as many glass products are. It is not uncommon for products to be manufactured in China and sold for a lower price, as production costs are often lower there.
It is worth noting that the perfume did receive some positive press coverage, and it is unclear whether Tana was aware that the bottle was being sold in bulk from Chinese retailers. However, some customers were left feeling disappointed and frustrated by the revelation, especially as the product sold out quickly.
Some people have defended Tana, arguing that this is a common practice in the perfume industry, and that the cost of branding and marketing a product can be very expensive. They argue that the price of $48 for the Tana by Tana perfume is justifiable, despite the bottle being available at a lower price from other sources.
It is unclear whether the bulk-sold bottles from China contained the same perfume as Tana by Tana, or if they were empty bottles. If they did contain perfume, it is possible that it was a different fragrance or a lesser-quality imitation.
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Tana by Tana received positive mainstream press coverage
Tana by Tana, a perfume by Tana Mongeau, received a significant amount of positive mainstream press coverage upon its launch. This attention, however, led to scrutiny and accusations of a scam. People found that the exact bottle was being sold in bulk by online retailers in China for a fraction of the $48 price tag attached to Tana's perfume. Despite this controversy, some believe that Tana is innocent of scamming in this instance, arguing that her actions are standard practice within the perfume industry. They assert that the business model involves selling inexpensive perfume juice and scent without the costly branding.
The positive press coverage of Tana's perfume launch can be attributed to various factors. One possible reason is the influence of Paris Hilton, the "queen of celebrity fragrances," whom Tana Mongeau admired and promoted to her young online fans. Paris Hilton's association with Tana may have lent her a certain celebrity cachet, elevating her status from a YouTuber to an internet entrepreneur and socialite. This perception could have attracted the interest of mainstream media outlets, eager to cover the latest endeavours of a rising internet personality.
Additionally, Tana's timing and personal connections might have played a role in the positive press coverage. The perfume launch occurred during a chaotic yet organised phase in her career, when she was managed by Jordan. This period, described as the early-to-pre-pandemic era and post-Jake Paul relationship, saw Tana create a COVID charity while also facing criticism for partying during the pandemic. The interplay of these factors may have contributed to a narrative that attracted media attention.
Moreover, the very act of receiving positive press coverage can sometimes lead to more extensive coverage, as media outlets recognise and amplify specific stories. In the case of Tana by Tana, the initial positive coverage may have set the stage for the subsequent controversy to gain traction and be picked up by mainstream outlets. This two-fold dynamic of positive and then critical attention can create a feedback loop, resulting in sustained media interest and discussion.
While the positive mainstream press coverage of Tana by Tana sparked accusations of a scam, it also showcases the complex interplay between celebrity influence, timing, personal connections, and media amplification. The perfume's launch and the ensuing controversy highlight the multifaceted nature of press coverage and the various factors that can influence public perception and media narratives.
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Tana by Tana: mediocre perfume or scam?
Tana by Tana is a perfume released by Tana Mongeau, a YouTuber and internet entrepreneur. The perfume sparked controversy as people accused Mongeau of selling a generic perfume from China for a marked-up price of $48. This incident has led to discussions on Reddit about whether the product was a scam or simply a mediocre perfume with bad art direction.
Some people have defended Mongeau, arguing that her actions are standard in the perfume industry. They claim that it is common for companies to sell inexpensive perfume juice and scent without the expensive branding. However, others are critical of Mongeau, alleging that she has done questionable things in her career and that the Tana by Tana perfume release is just one example.
The controversy surrounding Tana by Tana is not an isolated incident for Mongeau, who has faced accusations of scams and questionable behaviour in the past. One example mentioned is the creation of a possibly fake COVID charity while also being criticised for partying during the pandemic. Additionally, Mongeau has been known to associate herself with controversial figures such as Jake Paul and has had a ""chaotic"" public image.
While some people believe that the Tana by Tana perfume is a legitimate product and that Mongeau is innocent of any wrongdoing, others remain sceptical due to her history of scandals. The discussion surrounding the perfume's authenticity and Mongeau's intentions continues, with some people expressing interest in a deeper investigation into her past scandals.
In conclusion, the debate around Tana by Tana revolves around the question of whether it is a mediocre perfume or a scam. While some defend the product and Mongeau's actions as standard industry practice, others view it as another example of her controversial behaviour and alleged scams. The true nature of the product remains a subject of discussion and speculation.
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