Lance Carson
In 2019, Grayson Dolan of the Dolan Twins released a perfume in collaboration with Wakeheart, a Gen Z and millennial-targeted fragrance brand. The unisex fragrance is described as a crisp, refreshing fragrance with subtle hints of cool rain and lychee and retails for $49. While some reviewers describe the scent as more masculine, others note that it can be enjoyed by anyone who wants to smell fresh and clean.
| Characteristics | Values |
|---|---|
| Cost | $49 |
| Fragrance | Unisex, crisp, refreshing with hints of cool rain and lychee |
| Longevity | Does not last long |
| Design | Plain |
| Use cases | Can be used as a layering scent |
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$22.75
What You'll Learn
Grayson Dolan's perfume is $49
The Dolan Twins, who have amassed tens of millions of subscribers across social media, first announced their foray into the fragrance world in July 2019. They partnered with the nascent fragrance brand Wakeheart, targeting Gen Z and millennials, to launch two unisex fragrances. The twins shared that they have "always loved fragrances and the memories and experiences they remind us of."
Grayson's perfume, in particular, was created to encapsulate his likes and personality. The scent is described as clean, refreshing, and leaning more towards a masculine fragrance. It has been compared to the scent of laundry detergent or a plain bottle of perfume you could find at a department store.
At $49, Grayson Dolan's perfume is considered a great value for the scent and longevity. Some reviewers have shared that they enjoy using it as a layering scent, with one reviewer stating that they are already on their second bottle and soon to be a third. The Dolan Twins' fragrance line sold over 20,000 units in its first drop, and their second launch, a three-scent collection named Enterlight, continued their success.
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It's a unisex fragrance
Grayson Dolan's perfume is a unisex fragrance, created in collaboration with his twin brother Ethan and the brand Wakeheart. The scent is described as "a crisp, refreshing fragrance with subtle hints of cool rain and lychee" and "radiates purity and tenacity". The fragrance is designed to be gender-neutral, appealing to both men and women with its fresh and clean aroma.
The Dolan Twins have always been passionate about fragrances and the memories and experiences associated with them. They wanted to create a scent that their fans could enjoy and that would remind them of the twins. The result is a unique and captivating perfume that blends unexpected elements to create a lasting impression.
The perfume, named the Grayson Dolan Signature Scent, is part of the Wakeheart brand's mission to promote self-confidence and encourage positivity. The twins were heavily involved in the development process, working closely with perfumer Guillaume Flavigny of the famed fragrance house Givaudan. They wanted to ensure that their signature scents were a true reflection of their personalities and preferences.
While some reviewers note that the fragrance may lean more towards a masculine scent, others appreciate its versatility as a layering scent. The clean and refreshing aroma of the perfume makes it a great choice for those who want to smell fresh, clean, and neutral. The scent's longevity may vary, with some finding it does not last long, while others use it as a go-to fragrance.
The Dolan Twins' fragrance line showcases their creativity and dedication to producing high-quality, memorable products for their fans. The Grayson Dolan Signature Scent is a unique and captivating unisex fragrance that has garnered a loyal following, reflecting the twins' influence and the power of their digital brand.
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It has notes of cool rain and lychee
The Dolan Twins, Ethan and Grayson, launched their own fragrances in 2019. The duo collaborated with Wakeheart, a new Gen Z and millennial-targeted fragrance brand, to create two unisex fragrances. Grayson's fragrance is described as "a crisp, refreshing fragrance with subtle hints of cool rain and lychee" and "radiates purity and tenacity."
Grayson's perfume is designed to evoke a clean and refreshed vibe. In his own words, Grayson shared:
> I’ve always found importance in keeping yourself clean. Whether that be physically, dietarily, mentally, or just keeping your aura pure and true to you, I believe that a clean lifestyle can generate a confident attitude. When I designed my fragrance, I thought of all the different smells and scents that surround a clean and refreshed vibe. Through months of amelioration, we were able to create what I would now consider my favorite scent. I hope you enjoy it.
The scent is described by some as "not very feminine" and "leaning more fresh and masculine." However, it is also said to be a great layering scent, and those who enjoy unisex fragrances may appreciate it. The perfume is available in a rollerball format, providing a convenient way to apply the fragrance.
Grayson's signature scent with Wakeheart offers a unique blend of cool rain and lychee notes, creating a refreshing and pure fragrance experience. The combination of these notes results in a crisp and subtle aroma, making it a versatile choice for those seeking a clean and invigorating scent.
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It's a collaboration with Wakeheart
The Dolan Twins, Ethan and Grayson Dolan, collaborated with the brand new Gen Z and millennial-targeted fragrance brand Wakeheart to launch two unisex fragrances in 2019. The fragrances, which were priced at $49, were created by the twins alongside perfumer Guillaume Flavigny of the famed fragrance house Givaudan.
Grayson's fragrance, a "signature scent", is described as "a crisp, refreshing fragrance with subtle hints of cool rain and lychee" which "radiates purity and tenacity". One reviewer noted that the scent "smells like a nice laundry detergent". Another said that it "smells like any cheap bottle you could find at a department store".
Grayson said that he wanted to be “heavily involved with the creative” process. To prepare for the launch, he and his brother travelled to New York to learn about ingredients and to test out scents. The creative process took over six months, with multiple iterations of scents and about seven rounds of potential products.
The fragrance brand was co-founded by Kevin Gould, who is also the co-founder of the hair care brand Insert Name Here and a founding investor of Beautycon Media. The name Wakeheart was inspired by a road that connects and leads up the northern beaches of Sydney, Australia, one of the Dolans' favourite places.
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It's a crisp, refreshing scent
The Dolan Twins, Ethan and Grayson, launched their own fragrances in 2019. The duo partnered with a new Gen Z and millennial-targeted fragrance brand called Wakeheart to create two unisex fragrances. Grayson's scent is described as "a crisp, refreshing fragrance with subtle hints of cool rain and lychee" that "radiates purity and tenacity."
The fragrance is designed to be refreshing and invigorating, with the crispness providing a sense of energy and the subtle hints of cool rain adding to its invigorating effect. The lychee note adds a touch of sweetness and fruitiness to the scent, creating a unique and captivating fragrance.
Grayson's perfume is perfect for those who want to smell fresh and clean without being overpowered by a strong or heavy fragrance. The crispness of the scent gives it a light and airy feel, making it ideal for everyday wear or for layering with other fragrances.
The Dolan Twins' fragrances reflect their personalities and are designed to evoke memories and experiences. The twins were heavily involved in the development process, working closely with perfumer Guillaume Flavigny of the famed fragrance house Givaudan. They wanted to create fragrances that their fans could enjoy and that aligned with their mission of promoting self-confidence and encouraging positivity.
The Wakeheart fragrances are affordably priced at $49 each, making them accessible to their fans and followers. The brand's name was inspired by a road leading up to the northern beaches of Sydney, Australia, one of the Dolans' favorite places. The twins' fragrance line sold over 20,000 units in its first drop, showcasing the success of their influencer-led product.
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Frequently asked questions
Grayson Dolan's signature scent with Wakeheart costs $49.
Grayson's perfume is described as "a crisp, refreshing fragrance with subtle hints of cool rain and lychee" and radiates purity and tenacity."
Grayson's perfume is designed to be a gender-neutral scent, but some female customers have commented that the scent leans more towards a masculine fragrance.
