Heidi Norton
Byredo is a luxury perfume brand founded by Ben Gorham in Stockholm, Sweden, in 2006. The brand focuses on quality and uniqueness, with all its products being made in Sweden. Byredo's fragrances are inspired by places, feelings, or certain scents and smells that relate to them. For example, Palermo for women is inspired by the city of Palermo in Sicily, and Bal d'Afrique draws its inspiration from 1920s Paris and its fascination with African culture, art, and music. The brand has a total of 79 perfumes in its fragrance base, ranging from $USD 60 to $USD 400.
| Characteristics | Values |
|---|---|
| Brand | Byredo |
| Founder | Ben Gorham |
| Year founded | 2006 |
| Place founded | Stockholm, Sweden |
| Focus | Quality |
| Product origin | Sweden |
| Product type | Luxury brand |
| Product range | Perfumes, home fragrances, body care products, and accessories |
| Fragrance type | Unisex, women's, and men's |
| Number of perfumes | 79 |
| Fragrance inspiration | Places, feelings, or certain scents and smells |
| Examples of fragrances | Gypsy Water, Mojave Ghost, Bal d'Afrique, Palermo for women, Flowerhead |
| Price range | $USD 60 - $USD 400 |
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What You'll Learn
Byredo's Mojave Ghost perfume
Byredo's Mojave Ghost is a unisex fragrance inspired by the beauty of the Mojave Desert. It is an ode to the arid landscape and the resilient flowers that bloom there. The perfume combines floral and woody notes, creating a unique and lasting scent.
The fragrance opens with delicate top notes of Magnolia, enhanced by the freshness of Jamaican Nesberry and musk mallow. As it unfolds, the heart of the perfume reveals powdery Violet and warm Sandalwood, adding a cosy and inviting touch. The base notes of Musks, Vetiver, and Cedarwood provide a lasting impression of elegance and resilience, embodying the enduring spirit of the desert.
The Byredo website offers Mojave Ghost in various forms, including Eau de Parfum, Absolu de Parfum, and perfumed oil. The price of the 50ml Eau de Parfum is $230, while the 100ml option is $320. The Absolu de Parfum in a 50ml size is priced at $280. Additionally, Byredo provides a range of body care products in the Mojave Ghost fragrance, such as body lotion, body cream, body wash, and hand cream, ranging from $50 to $102.
Mojave Ghost has received mixed reviews from fragrance enthusiasts. Some describe it as a unique and lasting scent, with a fresh and mysterious character. The fragrance has also been noted for its unisex appeal, attracting both women and men. However, some reviewers have expressed disappointment, finding the scent underwhelming or too similar to other fragrances. Despite this, Mojave Ghost remains a popular choice for those seeking a clean, airy, and delicate perfume.
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Gypsy Water: Byredo's best-selling scent
Byredo is a Stockholm-based brand that is highly coveted by the fashion crowd and beyond. The brand's perfumes are known for their unique yet wearable and intriguing unisex scents, as well as their chic and minimalist packaging. Byredo's Gypsy Water is its best-selling, most well-known, and most Instagrammed scent.
Gypsy Water is a woody aromatic fragrance for women and men. Its top notes include juniper, lemon, bergamot, and pepper, while its middle notes are pine needles, incense, and orris root. As the fragrance settles, it softens into a feminine, woodsy skin scent with a hint of carnation and a cozy, elegant feel. The scent is inspired by the beauty of Romani culture, its customs, beliefs, and way of living, evoking the fever of gypsy nights spent in the forest.
Some reviewers describe the scent as "yummy and nostalgic," with the citrus top notes quickly fading to reveal warm incense and woody vanilla base notes. While some appreciate the subtle sweetness of the fragrance, others find the vanilla notes cloying and chemical. Longevity is noted as a potential issue, with the essence fading within a few hours. However, reviewers also note that they continue to catch whiffs of the scent throughout its progression.
Gypsy Water is available as an Eau de Parfum in a 50ml size, with prices ranging from $230 to $400 for Byredo fragrances of similar sizes.
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The brand's unisex fragrances
Byredo is a luxury brand founded by Ben Gorham in Stockholm, Sweden, in 2006. The brand focuses on quality, with all its products, including perfumes, being made in Sweden. Byredo is known for its fine fragrances, and its perfumes are highly coveted by the fashion crowd and everyone else. The brand has 79 perfumes in its fragrance base, most of which are unisex.
Byredo's perfumes cater to the tastes of niche perfume lovers and can be found at exclusive department stores and boutiques, such as Liberty's in London and Barney's in the USA, where they are best-sellers. The brand's unique approach to luxury and fragrance has made it sought-after in the fashion and beauty world.
Byredo offers a wide range of scents, from floral and fruity to woody and spicy. Flowerhead, for example, is a very complex floral with exotic and fresh notes of angelica seeds, Sicilian lemon, lingonberry, jasmine sambac, tuberose, rose petals, amber, and suede. It is perfect for daytime wear in spring and summer. Another popular fragrance is Velvet Haze, which features amber notes. Mojave Ghost is another one of Byredo's popular scents, with a soft floral aspect and notes of sandalwood and amber.
Byredo's fragrances are designed to translate memories and emotions into tangible products and experiences. The brand's founder, Ben Gorham, relies on his fragrant memories and experiences from his past to create the brand's unique and sophisticated perfumes.
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Prices of Byredo perfumes
Byredo is a luxury perfume brand founded by Ben Gorham in Stockholm, Sweden, in 2006. The brand focuses on quality, with all its products being made in Sweden. Byredo has a unique approach to fragrances, making it a highly sought-after brand in the fashion and beauty world. The perfumes are inspired by places, feelings, or certain scents and smells relating to them. For example, Palermo for women is inspired by the city of Palermo in Sicily, and Bal d'Afrique draws inspiration from 1920s Paris and its fascination with African culture, art, and music.
Byredo has 79 perfumes in its fragrance base, ranging from eau de parfum to perfume extracts. The prices of these perfumes vary depending on the size and concentration of the fragrance. For instance, the Mojave Ghost Absolu de Parfum (50ml) is priced at $280, while the Bal d'Afrique Eau de Parfum (50ml) is $230. The Blanche body mist (100ml) is $80, and the Casablanca Lily Perfume Extract (50ml) is $400.
Byredo also offers smaller sizes and different types of fragrances, such as the Mojave Ghost Roll-on Perfumed Oil (7.5ml) for $85 and the La Découverte sur mesure, which includes 6 x 2ml Eau de Parfum for $60.
The brand's best-selling and most well-known scent is Gypsy Water, which features notes of sandalwood, vanilla, lemon, and campfire, among others. Byredo's fragrances are known for their uniqueness, wearability, and intrigue, and the brand has gained a loyal following for its perfumes, candles, and other scented products.
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Byredo's niche perfumes
Byredo is a luxury brand founded by Ben Gorham in Stockholm, Sweden, in 2006. The brand focuses on quality, with all its products being made in Sweden. Byredo's fragrances are designed for the tastes of niche perfume lovers and can be found at exclusive department stores and boutiques worldwide. The brand currently has 79 perfumes in its fragrance base, with the earliest edition created in 2008 and the newest from 2025.
Byredo's perfumes are inspired by places, feelings, or certain scents and smells that relate to them. For example, Palermo for women is inspired by the city of Palermo in Sicily, and Bal d'Afrique draws inspiration from 1920s Paris and its fascination with African culture, art, and music. The brand's unique approach to luxury and fragrance has made it highly sought-after in the fashion and beauty world, with celebrity fans ranging from Rosie Huntington-Whiteley to Victoria Beckham.
Some of Byredo's most popular perfumes include Gypsy Water, a woody meets citrus fragrance and the brand's most famous offering. Mojave Ghost is another well-loved scent, with its soft, fresh, sexy, and woodsy notes of sweet amber, fresh violet, and warm sandalwood and cedarwood. Other notable mentions include Mixed Emotions, with its crisp and cozy scent of fresh hot tea, and Bibliothèque, a warm fragrance.
Byredo's perfumes are on the higher end of the price spectrum, with a 50ml bottle of the Mojave Ghost Absolu de Parfum retailing for USD 280, and a 50ml Eau de Parfum of Bal d'Afrique going for USD 230.
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Frequently asked questions
The Mojave Ghost Absolu de Parfum (50ml) costs $280.
Gypsy Water, Byredo's best-selling and most well-known perfume, costs $230 for 50ml of Eau de Parfum.
Yes, the 7.5ml Roll-on perfumed oil in the Mojave Ghost fragrance costs $85.
Yes, the Bibliothèque and Coin Laundry candles (240g) are priced at $99.
While Byredo primarily focuses on unisex fragrances, they have launched a few fragrances specifically for women, such as Palermo, which is inspired by the city of Palermo in Sicily.
