
Boity Thulo, a South African television personality, rapper, actress, businesswoman, and model, launched her fragrance line, Boity Pink Sapphire Eau de Parfum, in 2020. The perfume, created in collaboration with Halo Heritage, was initially priced at R1,495 for a 100ml bottle. However, recent reports indicate a significant price drop to R60, sparking discussions on social media about the potential challenges facing her perfume business. Boity Pink Sapphire is described as a modern fragrance with a poetic balance of floral and mineral notes, reflecting the unique beauty of one of the world's rarest gemstones.
| Characteristics | Values |
|---|---|
| Name | Boity Pink Sapphire Eau de Parfum |
| Created by | Boity Thulo |
| Created for | Black South African celebrity |
| Inspired by | Pink Sapphire |
| Notes | Floral and mineral |
| Created in | France |
| Crafted in | South Africa |
| Sizes | 100ml, 50ml, 25ml, 15ml |
| Price (2020) | 100ml – from R1195, 50ml – R895, 25ml – R595, 15ml – R295 |
| Price (2021) | R1,495 for 100ml |
| Price (2024) | R60 |
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What You'll Learn

Boity Pink Sapphire Eau de Parfum 100ml price
Boity Thulo's perfume line, Boity Pink Sapphire Eau de Parfum, was launched in 2020 in collaboration with Halo Heritage. The perfume is the first fine fragrance created and named for a Black South African celebrity. It reflects the beauty of one of the world's rarest gemstones, the pink sapphire. The scent is described as light, fresh, feminine, and sophisticated, with notes of delicate sugar and jasmine balanced with wild marigold, French lavender, and tangerine.
The 100ml bottle of Boity Pink Sapphire Eau de Parfum was initially priced at R1,495. However, there has been a significant price drop, and the perfume is now available at a much lower price. The current price of the 100ml bottle varies across different retailers and websites. On The Fragrance Room, it is listed at R695. On Haloheritage.com, Superbalist, Takealot, Clicks online, and selected national stores, the 100ml bottle is priced at R1,195.
The reason for the drastic price reduction has sparked discussions on social media, with some attributing it to the failure of the business. Despite the price drop, the perfume remains a sought-after item due to its elegant fragrance and association with Boity Thulo's brand and image.
The perfume is available in various sizes, including 100ml, 50ml, 25ml, and 15ml, making it convenient for customers to purchase the quantity that suits their needs and preferences.
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$39.88 $46.91

50ml, 25ml, and 15ml prices
The Boity Pink Sapphire Eau de Parfum is a powerful and elegant fragrance for women. It is the first fine fragrance created and named for a Black South African celebrity, Boity Thulo. The scent is a poetic balance of floral and mineral notes, with top notes of tangerine, sugar, and wild marigold, heart notes of jasmine, French vanilla, and amber, and base notes of salt, moss, and cedarwood.
The perfume is available in a range of sizes, including 50ml, 25ml, and 15ml. The 50ml bottle is priced at R895, while the 25ml bottle is priced at R595. The smallest bottle, at 15ml, is priced at R295.
The perfume can be purchased online at Haloheritage.com, Superbalist, Takealot, Clicks, and other key retailers.
It is worth noting that there have been reports of a significant price drop for the perfume, from R595 to R60, which has sparked discussions on social media.
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$7.26

Price drop from R595 to R60
Boity Thulo's perfume line, Boity Pink Sapphire Eau de Parfum, has seen a significant price drop from R595 to R60, sparking various reactions on social media. The fragrance, created in collaboration with Halo Heritage, was launched in 2020. Initially, a 100ml bottle was priced at R1,495, but the recent price reduction has led to speculation about the brand's performance.
Boity Pink Sapphire is a fine fragrance named after the rare gemstone, reflecting its unique beauty. The scent is described as fresh, clean, and delicate, with floral and mineral notes. It aims to boost confidence and leave a lasting impression. The perfume was crafted in South Africa, drawing inspiration from the sensuality and strength of the continent.
The price drop from R595 to R60 has sparked discussions about the potential challenges faced by the perfume line. Social media users have compared Boity's promotional strategies with those of other celebrities, suggesting that increased engagement could have positively influenced the brand's success. However, it's important to note that the price reduction may be part of a strategic decision or marketing campaign.
While some speculate about the reasons behind the price drop, others offer words of encouragement. Comments on social media posts show support for Boity, acknowledging the challenges of entrepreneurship and emphasizing the value of learning from feedback. Despite the price change, Boity Pink Sapphire continues to be available through various retailers, including Haloheritage.com, Superbalist, Takealot, Clicks online, and selected stores nationally.
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Where to buy
Boity Thulo's perfume, Boity Pink Sapphire, is available at a variety of retailers. The fragrance was launched in 2020 in collaboration with Halo Heritage, a company that creates luxurious natural haircare and fine fragrances.
You can purchase the perfume online at Haloheritage.com, Superbalist, Takealot, Clicks, and The Fragrance Room. It is also available in selected stores nationally and other key retailers. The price of the perfume ranges from R295 for a 15ml bottle to R1,495 for a 100ml bottle. However, recent sources from 2024 indicate that the price has dropped significantly to R60, leading to speculation about the success of the perfume line.
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Why it was created?
Boity Thulo, a South African television personality, rapper, actress, businesswoman and model, launched her fragrance line, Boity Pink Sapphire Eau de parfum, in 2020. The perfume was created in collaboration with Halo Heritage, a company that creates luxurious natural haircare and fine fragrances.
Boity has described herself and her fragrance as "sensual, luxurious and powerful". She also stated that she wanted to inspire women to push boundaries and hoped that when South African women wear her perfume, it evokes a feeling of confidence and strength. She further added that the fragrance was created in honour of the queens who raised her.
The perfume was carefully formulated by one of the finest perfumers in France, Emilie Bouge, but is proudly crafted on South African soil. It is an ultra-modern fragrance with a poetic balance of floral and mineral notes, reflecting the unique beauty of one of the world's rarest gemstones. The top notes include sugar, fresh tangerine, and wild marigold.
Boity Pink Sapphire is the first-ever fine fragrance created and named for a Black South African celebrity. It is regarded as an ode to powerful, modern African queens and is available in a range of sizes, including 100ml, 50ml, 25ml, and 15ml.
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Frequently asked questions
The price of Boity Thulo's perfume, Boity Pink Sapphire, has varied over time. Initially, a 100ml bottle was priced at R1,495. However, in 2024, the price dropped significantly to R60, sparking discussions on social media. The perfume is available in other sizes as well, with prices ranging from R295 for a 15ml bottle to R1,195 for a 100ml bottle.
Boity Pink Sapphire is available for purchase through various retailers, including Haloheritage.com, Superbalist, Takealot, Clicks online, and selected stores nationally in South Africa.
Boity Thulo launched her fragrance line, Boity Pink Sapphire Eau de Parfum, in collaboration with Halo Heritage in 2020.
Creating a fragrance was a lifelong dream for Boity Thulo. She wanted to inspire and empower women, evoking feelings of confidence, strength, and elegance.
Boity Pink Sapphire is available in a range of sizes: 100ml (R1,195-R1,495), 50ml (R895), 25ml (R595), and 15ml (R295).











































