
Abercrombie & Fitch is an American lifestyle brand that has been in existence since 1892. The company is known for its high-quality, modern preppy clothing, occupying the higher end of the youth retail market. The company also markets fragrances for men and women. Fierce, first introduced in 2002, is the company's best-selling fragrance and is considered the store's signature. The price of the Fierce cologne is around $100 for 200 ml. Abercrombie & Fitch considers Perfume No. 1 to be its signature scent for women, with notes of white pepper, tangelo, and fresh peony petals. The price of the women's perfume is $58 for 1.7 Oz.
| Characteristics | Values |
|---|---|
| Number of perfumes | 79 |
| First perfume | Woods, launched in the 1990s |
| Signature scent for women | Perfume No. 1 |
| Notes in women's Perfume No. 1 | White pepper, tangelo, and fresh peony petals |
| Other women's perfumes | Perfume No. 1 Undone, Perfume No. 1 Bare, Fierce for Her |
| Notes in women's Fierce for Her | Blackberry, peony, and woody notes |
| Signature scent for men | Fierce |
| Year of launch of Fierce | 2002 |
| Price of Fierce | $100 |
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What You'll Learn

Fierce, the signature men's cologne
The cologne is known for its long-lasting scent, lingering on both clothes and skin for hours after application. Its projection is considered average to medium, providing a subtle yet noticeable presence that won't overwhelm those nearby. Fierce has been described as a unique fragrance, evoking a sense of nostalgia for some, and has become synonymous with the Abercrombie & Fitch brand, sprayed throughout their stores and on their clothing as a distinctive olfactory experience.
The signature scent has spawned various variants, including "Fierce Icon", "Fierce Reserve", and "Fierce Blue", as well as a range of accompanying products such as body wash, deodorant, candles and room spray. The original cologne was packaged in a red box, but the current design features a grey box with bold red lettering.
Fierce has been a commercial success for Abercrombie & Fitch, with over $200 million in sales since its launch. The cologne typically retails for $49.99 for a 6.7 oz (200 ml) bottle, making it an affordable option for those seeking a versatile and well-loved fragrance.
Overall, Fierce by Abercrombie & Fitch is a timeless and crowd-pleasing scent that has left an impact on the world of fragrances, solidifying its place as a signature cologne for men.
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Fierce for Her, the feminine version of Fierce
Abercrombie & Fitch is an American lifestyle brand that has been around in some form since 1892. The company is known for its high-quality, modern "preppy" clothing, priced at the higher end of the youth retail market. Fierce, the company's best-selling fragrance, was first introduced in 2002 and is considered the store's "signature." Abercrombie & Fitch Fierce for Men is sprayed throughout the store and on clothing, creating a distinct olfactory experience for shoppers.
Fierce for Her is the feminine version of Fierce. This perfume captures the essence of desire by striking a balance between classic and contemporary. It features notes of blackberry, peony, and woody notes such as rich sandalwood and beach woods. The result is an undeniably feminine take on the signature Fierce scent.
Fierce for Her is available in 50 ml bottles from some retailers. One reviewer describes the scent as "divine" and "earthy," boosting their confidence every time they wear it. Another reviewer describes the scent as "strong" when purchased in the black bottle, while the pink bottle is more subtle.
Fierce for Her is an excellent choice for those who enjoy woody, strong, and fresh fragrances. It is suitable for formal occasions, with a soothing and pleasant classic rose scent.
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Perfume No. 1, the signature scent for women
Abercrombie & Fitch's Perfume No. 1 is the signature scent for women. It combines floral, citrus, and spice notes to create a well-rounded fragrance. The scent features white pepper, tangelo, and fresh peony petals. The perfect blend of these notes makes it a signature scent, loved by many.
Perfume No. 1 is part of a collection of three fragrances, each designed for different moods and occasions. The other two fragrances in the collection are Perfume No. 1 Undone and Perfume No. 1 Bare. Perfume No. 1 Undone is a twist on the signature scent, blending mandarin, jasmine, and vanilla for those who prefer a more citrus and floral fragrance. Perfume No. 1 Bare, on the other hand, offers a warm and sensual fragrance with notes of pear, orange blossom, and cashmere wood.
The Abercrombie & Fitch brand has a long history, dating back to 1892. Over the years, it has evolved and expanded globally, with over 300 stores in the United States and a presence in Canada, Puerto Rico, Europe, and Asia. The brand is known for its high-quality, modern, and "preppy" clothing, targeting the higher end of the youth retail market.
The company's fragrances have become iconic, with Fierce, first introduced in 2002, being the best-selling and most well-known scent, especially for men. The women's fragrance collection, including Perfume No. 1, continues the tradition of creating alluring and quality scents, offering something unique for every woman's personal style.
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Abercrombie & Fitch's first fragrance, Woods
Abercrombie & Fitch is an American lifestyle brand that has been around in some form since 1892. The company is known for its high-quality, modern "preppy" clothing, priced at the higher end of the youth retail market. The brand also has a distinctive olfactory experience, with its signature fragrance Fierce sprayed throughout its stores and on clothing.
The first Abercrombie & Fitch fragrance, Woods, was launched in the 1990s, discontinued, then brought back in 2010. Woods is a woody, aromatic fragrance for men with top notes of citruses, middle notes of lavender and exotic spices, and base notes of vetiver and musk. The fragrance has decent longevity and is perfect for everyday wear.
One reviewer commented that Woods is their favourite fragrance and that the depth and performance are excellent. They also noted that the citrus note sets it apart from other fragrances in the same family. Another reviewer mentioned that they bought a new bottle of Woods to try and were not a fan, describing it as a "synthetic mess". However, other reviews describe the fragrance as "very nice", "old school but not dated", and "masculine, pleasant and perfect for everyday wear".
The price of the Abercrombie & Fitch Woods fragrance varies depending on the edition and seller. The 2010 release is available for around $40, while the discontinued 1997 release can command a price of $300-$500 on eBay. Smaller bottles of the 1997 release are also available for around $90 for a partially used 50ml bottle. On Reddit, one user mentioned that they have a 19ml bottle of Woods that is being sold for up to $100 on eBay.
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$49.67 $52.45

Fierce's price point
Fierce by Abercrombie & Fitch is a Woody Aromatic fragrance for men that was launched in 2002. Fierce was created by Christophe Laudamiel and Bruno Jovanovic. The top notes of this cologne are fir, lemon, orange, petitgrain, cardamom, and sea notes, while rosemary, lily-of-the-valley, jasmine, sage, and rose form the middle notes. The base notes are musk, vetiver, oakmoss, Brazilian rosewood, and sandalwood.
Fierce is considered the company's best-selling fragrance and the first fragrance launched by Abercrombie & Fitch. The price of Fierce varies depending on the size of the bottle and where you purchase it. On the Abercrombie & Fitch website, a 1.7 oz bottle of Fierce is priced at $58. Walmart offers a 3.4 oz bottle of Fierce Eau de Cologne Spray for $49.99.
Fierce has a distinctive scent that has become synonymous with the Abercrombie & Fitch brand and its stores. The fragrance is versatile and can be worn all year round, evoking memories of shopping trips and the distinct olfactory experience of walking into an Abercrombie & Fitch store.
While some may associate Fierce with a younger demographic due to its association with the brand, it has a versatile appeal that transcends generations. The cologne has garnered a loyal following over the years, with many considering it a timeless classic that continues to receive compliments even years after its release.
At a price point of around $100, some may find the cost-quality equation of Fierce underwhelming, especially when compared to other fragrances in the same price range. However, for those who grew up with the scent or have a particular affinity for it, it may still hold a special appeal.
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Frequently asked questions
The Fierce cologne for men is listed at $49.99 for 6.7 oz (200 ml) and $58 for 1.7 oz on abercrombie.com. However, one source mentions that the price point is around $100.
Yes, there is Fierce for men and Fierce for Her, a feminine take on the signature men's fragrance. Fierce for Her features notes of blackberry, peony and wood.
Abercrombie & Fitch Fierce cologne is a Woody Aromatic fragrance with top notes of fir, lemon, orange, petitgrain, cardamom and sea. The middle notes are rosemary, lily-of-the-valley, jasmine, sage and rose. The base notes are musk, vetiver, oakmoss, Brazilian rosewood and sandalwood.
Abercrombie & Fitch has 79 perfumes in their fragrance base. Their signature scent for women is Perfume No. 1, which features notes of white pepper, tangelo and fresh peony petals. Other fragrances for women include Perfume No. 1 Undone, which blends mandarin, jasmine and vanilla, and Perfume No. 1 Bare, a warm and sensual fragrance with notes of pear, orange blossom and cashmere wood.











































