Anisha Riggs
The Dolan Twins, Ethan and Grayson, are not just famous YouTubers, they are also fragrance entrepreneurs. In 2019, the twins launched their own perfume brand, Wakeheart, with two signature unisex fragrances priced at $49 each. The scents were inspired by their own scent memories and were created in collaboration with perfumer Guillaume Flavigny of the famed fragrance house Givaudan. The success of their initial launch led to the release of a second collection, Enterlight, in 2020, which featured three new unisex fragrances, also priced at $49 each.
| Characteristics | Values |
|---|---|
| Perfumers | Ethan and Grayson Dolan |
| Collaborator | Perfumer Guillaume Flavigny of famed fragrance house Givaudan |
| Number of fragrances | 2 individual fragrances, followed by a 3-piece collection |
| Fragrance names | Sunlit Sensations, Lucid Locations, Conscience Conversations |
| Fragrance notes | Vanilla sea salt, sparkling pomelo, apricot blossoms, mandarin tea leaves, jasmine petals, white lilies, sweet orange blossom, cool rain, lychee, silky almond, toasted vanilla |
| Target audience | Gen Z and millennials |
| Fragrance type | Unisex |
| Price | $49 each |
| Launch date | July 2019 |
| Website | Wakeheart.com |
| Social media |
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What You'll Learn
The Dolan twins' perfume costs $49
The Dolan twins, Ethan and Grayson, ventured into the world of fragrances in 2019 with their debut signature scents, created in collaboration with the brand Wakeheart. The fragrances, priced at $49, were crafted to be unisex and embodied the twins' personalities and favourite scents.
Ethan's fragrance blended sweet and fresh scents from around the world, including silky almond and toasted vanilla, while Grayson's fragrance featured cool rain and lychee notes. The twins shared that their love for fragrances and the memories associated with them inspired them to create their own.
The Dolan twins' fragrance line with Wakeheart expanded further with the release of their second collection, Enterlight, in January 2020. This collection introduced three new unisex scents: Sunlit Sensations, Lucid Locations, and Conscience Conversations. Each fragrance in the Enterlight collection was also priced at $49.
The Dolan twins have expressed their passion for creating fragrances and their desire to share the confidence and positivity that scents can evoke. They have been actively involved in the development of their fragrances, from the scents themselves to the bottles and designs, ensuring a personal touch in every aspect.
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The price was revealed on their social media
The Dolan Twins, Ethan and Grayson, ventured into the fragrance industry in 2019 with their own perfume line. They collaborated with the Gen Z and millennial-targeted fragrance brand, Wakeheart, to launch two unisex fragrances. The fragrances were based on their likes, personalities, and scent memories.
The twins announced that the pricing information would be revealed on their social media accounts on the day of the brand's launch. The fragrances were priced at $49 each. The perfumes sold out within four hours of their launch and saw over 1 million unique visitors to the company's website in the first 24 hours.
Ethan described his fragrance as encapsulating all of his favourite scents, blending sweet and fresh scents from around the world. Grayson's fragrance, on the other hand, featured notes of cool rain and lychee, while Ethan's comprised silky almond and toasted vanilla.
The Dolan Twins have since expanded their fragrance line with Wakeheart, releasing a new collection called Enterlight in 2020. This collection includes three new unisex fragrances: Sunlit Sensations, Lucid Locations, and Conscience Conversations, priced at $49 each. The twins have expressed their passion for creating fragrances and their desire to share the confidence and positivity that scents can evoke.
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The scent is unisex
The Dolan Twins, Ethan and Grayson, ventured into the fragrance industry in 2019, launching their own perfume brand, Wakeheart. The identical twin duo has gained a lot of popularity through their weekly comedic vlogs, amassing 40 million subscribers across social media platforms. The twins have always loved fragrances and the memories associated with them. They wanted to share this love with their fans and spread confidence and positivity.
The Dolan Twins' debut signature scents were launched in collaboration with Wakeheart, a Gen Z and millennial-targeted fragrance brand. The initial launch included two unisex fragrances, with each twin creating their own individual scent. Ethan's fragrance features notes of silky almond and toasted vanilla, while Grayson's scent includes cool rain and lychee. The perfumes were priced at $49 each and sold out within four hours of their launch.
In 2020, the Dolan Twins expanded their fragrance brand with the release of the Enterlight Collection, their first stand-alone fragrance line. This collection includes three new unisex scents: Sunlit Sensations, Lucid Locations, and Conscience Conversations. Sunlit Sensations evokes the essence of vanilla sea salt and sparkling pomelo, while Lucid Locations blends apricot blossoms, mandarin tea leaves, and jasmine petals. Conscience Conversations, the third scent, features white lilies and sweet orange blossom. The Enterlight Collection continues the twins' focus on sharing confidence and positivity, with each scent designed to evoke unique memories and experiences.
The Dolan Twins have been heavily involved in the development of their fragrance brand, from the creation of the scents to the design of the bottles and the overall creative process. They have expressed their passion for the fragrance industry and their desire to share their love of scents with their fans. The twins' fragrances have been well-received, with their initial launch selling out quickly and their subsequent collections offering new and exciting olfactory experiences.
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The fragrances are named after the twins
Ethan's fragrance comprises silky almond and toasted vanilla, while Grayson's fragrance contains notes of cool rain and lychee. Both twins were heavily involved in the development process, ensuring that the bottles, names, colours, designs, and scents reflected their personal values, beliefs, and passions.
In January 2020, the Dolan Twins released their second collection, dubbed Enterlight, which marked a standalone collection that highlighted the brand rather than the twins' personas. This collection introduced three new unisex scents: Sunlit Sensations, Lucid Locations, and Conscience Conversations. The Enterlight Collection brought new scents and custom bottles to Wakeheart's fragrance line.
The twins have expressed their passion for fragrances and the confidence they can inspire in individuals. They plan to continue their exploration in the world of scent, with more launches and collaborations in the works.
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The perfumes sold out within four hours of launch
The Dolan Twins, Ethan and Grayson, ventured into the fragrance industry in 2019, launching their debut signature scents under the brand Wakeheart. The identical twin duo, who gained popularity through their weekly comedic vlogs, amassed a following of 40 million subscribers across social media platforms. The fragrances, priced at $49 each, were highly anticipated by their fans and sold out within four hours of their launch.
The success of the perfume launch was evident, with over 1 million unique visitors to the Wakeheart website in the 24 hours following the launch. This early triumph in the fragrance world paved the way for the twins' subsequent forays into the beauty industry. The twins' fragrances were more than just scents; they represented their personal values, beliefs, and passions.
Ethan and Grayson played a pivotal role in creating their individual scents, collaborating with perfumer Guillaume Flavigny of the famed fragrance house Givaudan. Grayson’s fragrance featured notes of cool rain and lychee, while Ethan’s scent blended silky almond and toasted vanilla. The twins' involvement extended beyond the fragrances themselves, as they also designed the bottles, names, colours, and designs.
The swift sell-out of their debut fragrances demonstrated the influence and dedication of the Dolan Twins' fan base. It also underscored the twins' ability to translate their online success into a tangible product launch. The four-hour sell-out is a testament to the power of their brand and the resonance of their fragrances with their audience. The Dolan Twins' foray into fragrances exemplifies the diverse opportunities that can arise from building a strong online presence and leveraging the support of a dedicated fan community.
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Frequently asked questions
The Dolan Twins' perfumes were priced at \$49 each.
The Dolan Twins released two signature perfumes in 2019, one by Ethan and one by Grayson.
The names of the perfumes were not mentioned, but they were inspired by and named after the twins.
