Anisha Riggs
One Direction, the English-Irish pop group, has ventured into the fragrance business, creating multiple perfumes. The band's first fragrance, Our Moment, was released in 2013, followed by That Moment. The creation of these fragrances was inspired by a fan petition, and the band members were actively involved in the process, aiming to create a unique scent that would appeal to their fans. With their musical success and dedicated fan base, One Direction's foray into fragrances adds another dimension to their brand and provides fans with a tangible connection to the band.
| Characteristics | Values |
|---|---|
| Number of perfumes | 4 |
| Names of perfumes | Our Moment, That Moment, Between Us |
| Inspiration for the first perfume | A petition created by a fan |
| First perfume release date | 25 August 2013 |
| First perfume price | £39/$55 for 100ml, £29/$45 for 50ml, £21/$35 for 30ml |
| First perfume advertisement release date | 24 August 2013 |
| First perfume song | My Favourite Things covered by Diana Vickers |
| First perfume description by Harry | Fresh |
| First perfume description by Liam | Sweet |
| First perfume description by Louis | Subtle |
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What You'll Learn
One Direction made four perfumes
One Direction has launched four perfumes. The English-Irish pop group, formed in 2010, began working on their first fragrance in 2012. The first official announcement about the fragrance was released in 2013, and it was launched at Harrods on 25 August 2013. The perfume, called "Our Moment", was an ode to the fans and a mash-up of the band members' favourite scents. It featured sweet notes like wild berries and fresh freesia over a base of creamy musk.
The idea for the perfume came from a fan who started a petition on Twitter, which the band saw and took to their management. The band also released a short film and a "Journey of the 1D Fragrance" video, which showed the different stages the perfume went through.
Following the success of their first fragrance, One Direction launched three more perfumes: "That Moment", "Between Us", and an unnamed fourth fragrance. "That Moment" was described as a spicier version of "Our Moment", while "Between Us" was said to be similar to Aquolina Pink Sugar.
The band also offered an option for an Eau de Parfum spray, body lotion, rollerball, and shower gel. The perfumes were created in collaboration with Olivann Beauty and Fusion Brands Inc., the owner of the CLEAN fragrance brand.
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Their first perfume, Our Moment, was released in 2013
One Direction, the English-Irish pop group, launched their first perfume, Our Moment, in 2013. The band, composed of Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson, rose to fame after appearing on the British television competition, The X Factor, in 2010.
The idea for the fragrance came from a fan petition on Twitter, which the band and their management took on board. Speculation about the perfume began in mid-2012, and the first official announcement was made on June 5, 2013. The name Our Moment was loosely based on the song Moments, as explained by Harry Styles.
Our Moment was an ode to the fans and a mash-up of the band members' favourite scents. It featured sweet notes of wild berries and fresh freesia over a base of creamy musk. The fragrance was described as youthful and fun, with a relaxing aroma. It was released at Harrods on August 25, 2013, and was available as an Eau de Parfum spray, body lotion, rollerball, and shower gel.
Our Moment was the first of two fragrances by One Direction, with the second being That Moment.
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The second fragrance, That Moment, was a spicier version of the first
One Direction, the English-Irish pop group, has expanded its brand to include fragrances. The band has released two perfumes, with the second one, That Moment, being a spicier version of the first.
The first fragrance, Our Moment, was released in 2013. It was created in collaboration with Olivann Beauty and Fusion Brands Inc., the owner of the CLEAN fragrance brand. The perfume is described as fun, youthful, and sweet with notes of wild berries and fresh freesia over a base of creamy musk. It also has a fruity and floral undertone. The perfume was released in different sizes, including 100ml, 50ml, and 30ml, and was also available as an Eau de Parfum spray, body lotion, rollerball, and shower gel.
The second fragrance, That Moment, took the notes of the original and added a spicy twist. It was described as the photoshoot equivalent of British GQ, with black high-fashion looks and brooding faces. The corresponding music video for this fragrance was "Midnight Memories," where the group returns to the streets of London to cause trouble.
The names of both perfumes were loosely based on the song "Moments." The band members were involved in the creation process and expressed their excitement about the idea of mixing individual scents to create something unique. They also wanted to ensure that the fragrances were more than just a celebrity endorsement and put a lot of effort into the development process.
The One Direction fragrances were well-received by fans and became popular among teenagers. The band's perfumes sold well, and the fans appreciated the emotional connection and memories associated with the scents. The fragrances also received positive reviews from those who were not fans of the band, with some describing the scents as relaxing and youthful.
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The idea for the perfume came from a fan petition
One Direction, the English-Irish boy band, has launched four fragrances: Our Moment, That Moment, You & I, and Between Us. The idea for the first perfume, Our Moment, came from a fan petition.
Liam Payne revealed that the idea for the perfume came from a fan's petition:
> "Funny enough, there was a fan on Twitter who made a petition to have us make a fragrance and we spoke to management about it and took it from there. It did happen! We just got really into it and thought we'd rather have something to do with it than whacking our name on it and going, 'Here's One Direction's smell.' A Twitter fan started an online petition for us to launch a fragrance, and we talked to our management."
Speculation about the perfume's release began in mid-2012, and on June 5, 2013, the first official announcement was made. The name of the fragrance, Our Moment, was loosely based on the song Moments, as Harry explained:
> "I think it's a great thing between us and the fans."
Liam added:
> "We love the idea behind a fragrance as you mix individual scents to create something so much better! To be honest with you, we've never had so many meetings to make something; this is like a complicated piece of art. A lot of love went into this."
The perfume was launched on June 6, 2013, in London, with three images revealing a sneak peek of the bottle. Later, a full image of the bottle was released. The fragrance was presented the same day at a skyscraper in London.
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The perfume was created in collaboration with Olivann Beauty and Fusion Brands Inc
One Direction has released at least two fragrances: "Our Moment" and "That Moment". The band collaborated with Olivann Beauty and Fusion Brands Inc. (owner of the CLEAN fragrance brand) to design and launch these perfumes.
The idea for the first fragrance, "Our Moment", came from a fan petition on Twitter. The perfume was released in 2013 and was an ode to the fans, featuring a mash-up of the band members' favourite scents. It included sweet notes like wild berries and fresh freesia over a base of creamy musk. The perfume was described as fun, youthful, and relaxing.
The second fragrance, "That Moment", was released later, and built upon the success of "Our Moment". It took the original notes and spiced them up to create something even more special.
The band was heavily involved in the creation of the perfumes, with band member Liam Payne commenting on the intricate process: "To be honest with you, we've never had so many meetings to make something. This is like a complicated piece of art. A lot of love went into this."
The perfumes were released in various sizes and formats, including Eau de Parfum spray, body lotion, rollerball, and shower gel.
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Frequently asked questions
One Direction made at least two perfumes: "Our Moment" and "That Moment".
One Direction released their first perfume, "Our Moment", in 2013.
"Our Moment" is described as a sweet fragrance with fruity and floral notes.
