Lance Carson
One Direction, the English-Irish boy band, has released four fragrances: Our Moment, That Moment, You & I, and Between Us. The first perfume, Our Moment, was released in 2013 and was the best-selling celebrity fragrance of Christmas that year. The scent is described as fruity with hints of floral and musk. The other three fragrances were also launched between 2013 and 2015.
| Characteristics | Values |
|---|---|
| Number of perfumes | 4 |
| Names of perfumes | Our Moment, That Moment, You & I, and Between Us |
| First perfume release date | 6 June 2013 |
| Perfume brand | One Direction |
| Perfume designer | Sonia Constant |
| Perfume type | Eau de Parfum |
| Target market | Young girls, teens, daughters, granddaughters |
| Sizes | 30ml, 50ml, 100ml |
| Other products | Shower gel, body lotion |
| Awards | Best female fragrance at the Pure Beauty Awards |
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What You'll Learn
- One Direction has released four perfumes: Our Moment, That Moment, You & I, and Between Us
- Our Moment was released in 2013 and is a fruity scent with floral undertones
- The perfume was endorsed by the English-Irish boy band, One Direction
- Our Moment was the best-selling celebrity fragrance of Christmas 2013
- Customers describe the scent as sweet and fruity, with a light and generic scent
One Direction has released four perfumes: Our Moment, That Moment, You & I, and Between Us
In mid-2012, speculation began that the band would be releasing a fragrance. This was confirmed on June 5, 2013, when the first official announcement about their perfume "Our Moment" was released. The fragrance was launched the following day in London and was the best-selling celebrity fragrance of Christmas 2013. "Our Moment" is described as a light, fruity scent with floral undertones and a hint of musk. It received mostly positive reviews, with many customers praising its fantastic smell and cute bottle design. However, some reviewers found it too sweet and generic.
The second fragrance, "That Moment," was packaged in a similar pink bottle with a crown-shaped cap. It was followed by "You & I," named after one of the band's songs. The fourth and final perfume, "Between Us," completed the collection. All four perfumes were created in collaboration with Olivann Beauty and Fusion Brands Inc., the owner of the CLEAN fragrance brand.
The band's foray into the fragrance industry reflects their widespread appeal and commercial success, targeting a young audience with their light and fruity scents. While some reviewers found the perfumes unremarkable, others appreciated their pleasant aromas and their connection to the beloved band.
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Our Moment was released in 2013 and is a fruity scent with floral undertones
One Direction's first fragrance, Our Moment, was launched in 2013. It is a fruity scent with floral undertones. The top notes include forest fruits, red currant, and pink grapefruit, while the middle notes are frangipani, freesia, and jasmine. The base notes are musk, patchouli, and wood. The perfume was well-received, with positive reviews from customers and Sugarscape, and even won an award at the Pure Beauty Awards for Best Female Fragrance.
Our Moment was a commercial success, becoming the best-selling celebrity fragrance during Christmas 2013, outselling perfumes endorsed by celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears. The scent is described as sweet, fruity, and floral, with a hint of musk. Customers appreciated the large bottle size and the long-lasting fragrance, which made it excellent value for money.
The perfume was targeted towards younger audiences, with its cute bottle design and inoffensive, generic scent. The marketing campaign featured the band members' faces, and the perfume sold well. Our Moment evokes nostalgia for many, reminding them of their childhood, formals, house parties, and sweet sixteen parties.
Our Moment is no longer in production, but dupes are available, such as Ari by Ariana Grande, which some claim smells very similar. However, others disagree, stating that while Ari is a nice fragrance, it does not smell like Our Moment.
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The perfume was endorsed by the English-Irish boy band, One Direction
The English-Irish boy band One Direction endorsed a range of perfumes. The fragrances, aimed at young girls, were launched in collaboration with Olivann Beauty and Fusion Brands Inc. (owner of the CLEAN fragrance brand). The first scent, Our Moment, was released in 2013, with three more following: That Moment, You & I, and Between Us.
Our Moment was the best-selling celebrity fragrance of Christmas 2013, with higher sales than products endorsed by other celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears. The perfume was inspired by One Direction's song "Moments" and is a light, fruity floral blend with hints of musk and freesia. It was available in 30ml, 50ml, and 100ml eau de parfum, as well as a shower gel and body lotion.
The perfume received mostly positive reviews, with customers describing the scent as fantastic, sweet, and light, and the bottle as cute. However, some reviewers felt that the fragrance was too sweet and generic, and aimed at a very young target market. One Direction fans, however, seemed to be the main target audience, with many reviewers purchasing the perfume due to their fandom of the band.
The subsequent fragrances, That Moment, You & I, and Between Us, were also promoted by the band, although it is unclear if they were directly endorsed by the group. That Moment was packaged in a similar pink bottle with a crown-shaped cap, while You & I took its name from another One Direction song. Information on Between Us is limited, although it was reportedly the fourth and newest fragrance in the collection, released in 2015.
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Our Moment was the best-selling celebrity fragrance of Christmas 2013
One Direction has four perfumes in their fragrance line. The first, Our Moment, was launched in June 2013, with three other fragrances following: That Moment, You & I, and Between Us. Our Moment was the best-selling celebrity fragrance of Christmas 2013.
Our Moment by One Direction was an award-winning fragrance. It won an award at the Pure Beauty Awards for Best Female Fragrance. It was also named the winner of the biggest award at the Fragrance Foundation UK Awards, beating "proper" perfume houses such as Giorgio Armani and Prada.
Our Moment was a fruity scent with hints of floral notes. It was created by Aurélien Guichard, the perfumer behind fragrances for brands such as Comme Des Garcons, Gucci, Jean Paul Gaultier, and Kenzo. The fragrance was aimed at younger consumers, with a bottle design that appealed to girls aged 7-12. The scent itself was inoffensive and light, making it suitable for daily wear.
The success of Our Moment can be attributed to the dedicated fan base of One Direction. The fragrance was predicted to sell around 180,000 units in the first week, and it brought in over half a million pounds within the first week of sales in Harrods. The Perfume Shop sold one bottle a minute over the festive period, contributing to the fragrance's success as the best-selling celebrity fragrance of Christmas 2013.
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Customers describe the scent as sweet and fruity, with a light and generic scent
One Direction has launched four perfumes, with the first being Our Moment, released in 2013. The other three are That Moment, You & I, and Between Us. Our Moment was the best-selling celebrity fragrance of Christmas 2013, with higher sales than perfumes endorsed by celebrities like Lady Gaga and Britney Spears.
Customers describe the scent of Our Moment as sweet and fruity, with a light and generic scent. One customer said, "I love the floral and sweet notes that are balanced and evolve over the wear time". Another customer mentioned that it was "the perfect combination of sweet, fruity, and floral". The perfume is said to be particularly suitable for teens, making it a perfect gift for daughters and granddaughters.
Some customers were disappointed with the scent, however, with one saying that it was "nothing particularly ground-breaking". Another customer felt that it was too sweet, describing the scent as an "overly sweet, burning sensation in my nostrils".
In terms of wear time, opinions vary. While some customers report that the scent lasts all day, others say that it only lasts a couple of hours. One customer noted that the scent was long-lasting, but they did not provide specifics.
Overall, while there are mixed reviews, many customers seem to appreciate the scent of One Direction's Our Moment perfume, finding it to be a sweet and fruity fragrance that is suitable for daily wear.
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Frequently asked questions
One Direction has four perfumes.
The four perfumes are called Our Moment, That Moment, You & I, and Between Us.
The first One Direction perfume, Our Moment, was released on 6 June 2013.
One Direction worked with Olivann Beauty and Fusion Brands Inc. (owner of the CLEAN fragrance brand) to create their perfumes.
The top notes of Our Moment are pink grapefruit, wild berries, and redcurrants.
