Heidi Norton
Justin Bieber, the award-winning musician, released his first perfume, Someday, in 2011. Since then, Bieber has released several other fragrances, including Girlfriend, Next Girlfriend, Collector's Edition, and The Key. Bieber's perfumes are marketed toward women and have received positive reviews for their sweet and attractive scents. With a range of fragrances crafted for his fans, Bieber has expanded his brand beyond music and into the world of perfume.
| Characteristics | Values |
|---|---|
| Number of perfumes | 4 |
| First perfume launched | 2011 |
| Latest perfume launched | 2014 |
| Target audience | Women |
| Perfumer | Honorine Blanc |
| Names of perfumes | Someday, Girlfriend, Next Girlfriend, Collector's Edition |
Explore related products
![The Key by Justin Bieber - Eau De Parfum Spray 3.4 oz [Unknown Binding]](https://m.media-amazon.com/images/I/51Sj0JS8CJL._AC_UL320_.jpg)
What You'll Learn
Someday, Justin Bieber's first perfume
Justin Bieber has released several perfumes over the years, including "Someday", which was his first fragrance, launched in 2011. "Someday" is a fragrance for teenage girls, with top notes of juicy mandarin, pear, and wild berries, heart notes of jasmine and creamy flowers, and base notes of vanilla and soft musk. The perfume was created by perfumer Honorine Blanc of Fiermenich, who described it as a ""fruity gourmand", appropriate for the young target audience. The bottle design, by Lance McGregor, is ultra-girly, with a flower-shaped stopper made of layered hearts and removable charms hanging from its neck.
The launch of "Someday" was a highly anticipated event, with the first 350 fragrance buyers having the chance to meet Justin Bieber himself. The perfume was an instant success, generating $3 million in sales in the first three weeks, outperforming launches by other celebrities such as Britney Spears and Beyonce. "Someday" ultimately achieved impressive sales figures, generating $130 million.
The marketing campaign for "Someday" was handled by Give Back Brands, a brand new company that had never marketed a perfume before. The perfume was sold through major retailers such as Macy's, Dillard's, Nordstrom, Ulta, Sephora, Shoppers Drug Mart (Canada), and Harrods (UK). The launch followed the typical celebrity fragrance launch template, including interviews, social media posts, print and TV advertising, and a launch event at Macy's Herald Square.
The commercial for "Someday" was shot in a zero-gravity plane and premiered during the Glee series finale in March 2011. The perfume was also available in a limited-edition holiday fragrance set, with $2 from each purchase donated to the Make-A-Wish Foundation. "Someday" received mixed reviews, with some praising its sweet and fruity-floral scent, while others found it too generic or too sweet.
Nessa Barrett's Favorite Fragrances and Scents Revealed
You may want to see also
Explore related products
The Key
Justin Bieber's perfumes are marketed towards women and have been successful, with some becoming fan favorites. The fragrances are described as captivating and alluring, offering something for every fan of the singer. With a range of notes and scents, Bieber's perfumes provide a variety of options for those interested in his fragrance line.
The Amazing Grace Perfume: A Fragrant Review
You may want to see also
Explore related products
Girlfriend
Justin Bieber has released three perfumes: Someday, The Key, and Girlfriend. The latter, Girlfriend by Justin Bieber, is a floral-fruity fragrance for women that was launched in 2012. It is described as a flirty, personal, and inviting scent. The top notes, which represent a "Chance" in love, include mandarin, blackberry, pear, and strawberry. The heart, marked as "Dream", includes accords of pink freesia, star jasmine, apricot, and orange blossom. The base, a "Kiss", contains sensual notes of vanilla orchid, luminous musk, and white amber.
The perfume has a strong musky quality, similar to that found in the Viva La Juicy fragrances, but with a better balance. It is said to last over six hours, with a strong sillage. The bottle design has also received positive comments for its pretty, unique, and floral aesthetic.
Overall, Girlfriend by Justin Bieber is a fun and fruity fragrance that has garnered a range of responses from customers, with some loving its sweetness and others finding it too sugary.
The Cloud and Baccarat: A Fragrant Comparison
You may want to see also
Explore related products
Collector's Edition
Justin Bieber Collector's Edition Eau de Parfum, launched in 2014, is a fragrance dedicated to the singer's female fans. The perfume is described as containing mouthwatering fruits, a floral bouquet, and a creamy, sensual drydown. The top notes include bergamot, pear, and passion fruit, with honeysuckle, freesia, and heliotrope at its heart. The base notes consist of golden amber, white musk, sandalwood, and apricot nectar.
The Collector's Edition is available in 30 ml, 50 ml, and 100 ml bottles. The perfume is considered Justin Bieber's most personal fragrance, with a scent that is light, sweet, and fruity. Some reviews mention that the perfume has a similar scent to Ari by Ariana Grande, Viva la Juicy, and Nicky Minaj's first perfume.
The Collector's Edition is an addition to Justin Bieber's line of perfumes, which includes Someday (2011), Someday Summer Edition (2013), Girlfriend (2012), Next Girlfriend (2014), and The Key (2013). The bottle design of the Collector's Edition is reminiscent of The Key, though its name does not reference this.
The Justin Bieber Collector's Edition Eau de Parfum has received mixed reviews. Some admirers describe the scent as "one of the best" and "absolutely gorgeous," while others express disappointment, claiming it to be a "generic fruity vanilla concoction."
The Collector's Edition perfume is marketed towards women, many of whom have grown up as fans of Justin Bieber's music. With its launch, Bieber expanded his range of accomplishments as a celebrated songwriter and award-winning musician.
Best Places to Buy Lanvin Perfume
You may want to see also
Explore related products
Next Girlfriend
Justin Bieber's perfume, 'Next Girlfriend', is one of many fragrances in the celebrity's collection. Released sometime between 2011 and 2014, 'Next Girlfriend' is a women's Eau de Parfum spray. The scent is described as "kinda like lime or roses", with top notes of pineapple and peach, middle notes of raspberry, freesia and lily-of-the-valley, and a base note of vanilla.
The perfume is available for purchase on eBay, where buyers have described it as "good" and "awesome". One review mentions that the scent is "really good for those who would like this kind", indicating that the fragrance may cater to specific taste preferences.
The Justin Bieber fragrance collection includes other perfumes with intriguing names such as 'Girlfriend', 'The Key', and 'Someday' (which also has a Summer edition). These perfumes have received positive reviews, with some buyers complimenting the attractive smell and beautiful bottles.
Overall, Justin Bieber's perfume collection offers a range of captivating scents that have gained popularity among his fans and fragrance enthusiasts. 'Next Girlfriend' is a unique addition to this collection, offering a blend of fruity and floral notes that create a memorable and appealing aroma.
Lidl Perfume: Where to Buy and Why You Should
You may want to see also
Frequently asked questions
Justin Bieber has released at least six perfumes.
Justin Bieber's first perfume was called "Someday" and was released in 2011.
Justin Bieber's perfumes are marketed towards women and younger audiences who have grown up with his music.
Some of the top notes in Justin Bieber's perfumes include boysenberry, pear, mandarin orange, and passionfruit.
Justin Bieber's perfumes can be purchased on Amazon.com and FragranceNet.com.
