Katrina Rosales
Bath & Body Works has been creating fragrances for 35 years. The company produces around 200 scents a year, including candles, hand sanitisers, body sprays, perfumes and colognes. The brand has collaborated with numerous perfumers, including Calice Becker, Adriana Medina-Baez, John Gamba, Aurélien Guichard, Honorine Blanc, Olivier Cresp, Sébastien Cresp, Clement Gavarry, Vincent Kuczinski, Patricia Bilodeau, David Apel, Nicole Mancini, Amandine Clerc-Marie, Gabriela Chelariu, Ilias Ermenidis, Gil Clavien and Alexis Grugeon.
| Characteristics | Values |
|---|---|
| Number of perfumes | 664 |
| Number of scents created per year | 200 |
| Product formats | Candles, hand sanitizers, fine fragrance mists, body sprays, perfumes, colognes |
| Fragrance families | Woodsy, citrus, sweet, floral |
| Popular classics | Japanese Cherry Blossom, Gingham, Alpine Suede, Amber Blush |
What You'll Learn
Bath & Body Works has 664 perfumes in its fragrance base
The 35-year-old Bath & Body Works now faces a slew of new era fragrance brands looking for a piece of the body splash market. Phlur, the fragrance brand re-launched by influencer Chriselle Lim in 2022, launched hair and body mists in 2023 and now offers close to a dozen body mist scents.
Bath & Body Works fragrances were made in collaboration with perfumers Calice Becker, Adriana Medina-Baez, John Gamba, Aurélien Guichard, Honorine Blanc, Olivier Cresp, Sébastien Cresp, Clement Gavarry, Vincent Kuczinski, Patricia Bilodeau, David Apel, Nicole Mancini, Amandine Clerc-Marie, Gabriela Chelariu, Ilias Ermenidis, Gil Clavien and Alexis Grugeon.
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The company creates 200 scents a year
Bath & Body Works creates around 200 scents a year, ranging from candles to hand sanitisers. The company's fine fragrance mists, or body splashes, have been a core part of its offering since its founding in 1990.
The under-$20 sprays have become an increasingly important driver for growth and customer acquisition in recent years. According to Bath & Body Works, the fine fragrance mist category has grown 45% since 2019 and has been the top-selling product for the last six years. The company also called it its highest driver for new customers in body care, with 19% of new Bath & Body Works customers in 2024 shopping the fine fragrance mist category.
The company has 664 perfumes in its fragrance base, with the earliest edition created in 2000 and the newest from 2025. The perfumes were made in collaboration with perfumers Calice Becker, Adriana Medina-Baez, John Gamba, Aurélien Guichard, Honorine Blanc, Olivier Cresp, Sébastien Cresp, Clement Gavarry, Vincent Kuczinski, Patricia Bilodeau, David Apel, Nicole Mancini, Amandine Clerc-Marie, Gabriela Chelariu, Ilias Ermenidis, Gil Clavien and Alexis Grugeon.
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The fine fragrance mist category has grown 45% since 2019
Bath & Body Works has 664 perfumes in its fragrance base, with the earliest edition created in 2000 and the newest from 2025. The company creates around 200 scents a year in formats ranging from candles to hand sanitisers.
The company also offers body sprays, perfumes, and colognes, with ever-popular classics like Japanese Cherry Blossom and Gingham, as well as seasonal traditions like holiday scents.
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The company offers a range of fragrances, including woodsy, citrus, sweet, and floral
Bath & Body Works offers a wide range of fragrances, including woodsy, citrus, sweet, and floral scents. The company creates around 200 new fragrances each year, ranging from candles to hand sanitisers.
The brand's fine fragrance mists, or body splashes, have been a core part of its offering since its founding in 1990. These mists are priced at under $20 and have become an increasingly important driver of growth and customer acquisition. According to Bath & Body Works, the fine fragrance mist category has grown by 45% since 2019 and has been the top-selling product for the last six years.
In addition to its fine fragrance mists, Bath & Body Works also offers body sprays, perfumes, and colognes. The company has collaborated with numerous perfumers, including Calice Becker, Adriana Medina-Baez, and John Gamba. With such a diverse range of fragrances, customers can explore different scent families and find their favourite fragrances.
Overall, Bath & Body Works provides an extensive selection of fragrances, allowing customers to choose from various scent profiles and product types to suit their preferences.
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Popular classics include Japanese Cherry Blossom and Gingham
Bath & Body Works has created 664 perfumes since 2000, with the company producing around 200 new scents each year. Popular classics include Japanese Cherry Blossom and Gingham. The former is a floral fragrance, while Gingham is described as a 'woodsy' scent.
The company's fine fragrance mists, or body splashes, have been a core part of its offering since its founding in 1990. Priced at under $20, these sprays have become an increasingly important driver for growth and customer acquisition in recent years. According to Bath & Body Works, the fine fragrance mist category has grown 45% since 2019 and has been the top-selling product for the last six years.
Other popular fragrances from Bath & Body Works include A Thousand Wishes, After Dark, Alpine Suede, Amber Blush, and American Girl.
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Frequently asked questions
Bath & Body Works has 664 perfumes in its fragrance base.
The company creates around 200 scents a year.
The company offers a range of fragrances, including Japanese Cherry Blossom, Gingham, and seasonal holiday scents.
