The Ultimate Guide To Bath And Body Works Fragrances

Bath & Body Works has been a leader in the body mist market for 35 years, creating around 200 new scents every year. The company's fine fragrance mists, or body splashes, have been a core part of its offering since its founding in 1990, and have become an increasingly important driver for growth and customer acquisition in recent years. The brand now faces competition from newer fragrance brands, but remains a pioneer in the mist category, with its sprays offering an accessible way for consumers to tap into trends like fragrance layering.

The number of fragrances Bath and Body Works creates each year

Bath & Body Works creates around 200 fragrances a year, ranging from candles to hand sanitisers. The company calls its body splashes 'fine fragrance mists', and these have been a core part of its offering since its founding in 1990.

The under-$20 sprays have become an increasingly important driver for growth and customer acquisition in recent years. According to Bath & Body Works, the fine fragrance mist category has grown 45% since 2019 and has been the top-selling product for the last six years.

The company now faces a slew of new era fragrance brands looking for a piece of the body splash market. Phlur, the fragrance brand re-launched by influencer Chriselle Lim in 2022, launched hair and body mists in 2023 and now offers close to a dozen body mist scents.

There are so many fragrances that one fan commented on Reddit: 'I wonder how many have actually been made. There are soooo many'.

The price of Bath and Body Works fragrances

Bath and Body Works creates 200 scents a year in formats ranging from candles to hand sanitisers. The company's fine fragrance mists, or body splashes, are under $20.

The company offers free standard shipping and handling anywhere in the contiguous US for orders of at least $50. This offer excludes orders shipping to Canada, Alaska, Hawaii and US Territories. To redeem, enter promotion code CLEAN at checkout and shipping and handling charges will be adjusted on qualifying orders.

The offer cannot be combined with any other scannable coupons or code-based offers except My Bath & Body Works Rewards and Birthday Reward. It is not redeemable for cash or gift cards and is not valid toward previous purchases or on products purchased through third parties (including, but not limited to, Instacart).

The most popular Bath and Body Works fragrances

Bath & Body Works creates around 200 fragrances a year, ranging from candles to hand sanitisers. The company's fine fragrance mists have been a core part of its offering since its founding in 1990, and the under-$20 sprays have become an increasingly important driver for growth and customer acquisition in recent years.

Some of the most popular fragrances include:

• Rose
• Dream Bright
• Iced Lemon Poundcake
• Twilight Woods
• Black Amethyst
• Salted Caramel Apricot
• Midnight Pomegranate
• Rice Flower and Shea
• Snowflakes and Cashmere
• Clean Musk
• Pink Lavender & Espresso
• Mahogany Vanilla
• Blueberry Bundt Cake
• Marshmallow Fireside
• Coffee & Whiskey

The history of Bath and Body Works fragrances

Bath & Body Works has been creating fragrances since its founding in 1990. The company produces around 200 scents a year, in formats ranging from candles to hand sanitisers.

The brand's fine fragrance mists, or body splashes, have been a core part of its offering since its inception. The under-$20 sprays have become an increasingly important driver for growth and customer acquisition in recent years. According to Bath & Body Works, the fine fragrance mist category has grown 45% since 2019 and has been the top-selling product for the last six years.

The brand has remained ahead of the body mist craze for three decades, with its mists described as "playful" and "delicious". The company has faced increased competition in recent years, with newer fragrance brands looking for a piece of the body splash market.

Some of the brand's most popular fragrances include A Thousand Wishes, Alpine Suede, Amber Blush, and American Girl. Other scents include salted caramel apricot, midnight pomegranate, and vanilla.

The competition Bath and Body Works faces in the fragrance market

Bath & Body Works has been a pioneer in the fragrance market since its founding in 1990, creating some 200 scents a year in formats ranging from candles to hand sanitisers. However, the company now faces a growing number of competitors in the body splash market.

One such competitor is Phlur, a fragrance brand re-launched by influencer Chriselle Lim in 2022. Phlur launched hair and body mists in 2023 and now offers close to a dozen body mist scents. The affordability of body mists has made them increasingly popular, with U.S. sales of body splashes growing by 94% in 2024, according to market analysts Circana.

Bath & Body Works also faces competition from other fragrance brands, such as those offering perfume and cologne. While the company has a wide range of fragrances, including popular scents like Salted Caramel Apricot and Midnight Pomegranate, it is up against brands like Fragrantica, which offers perfumes with unique names like A Thousand Wishes, After Dark, and Alpine Suede.

To stay ahead of the competition, Bath & Body Works has focused on innovation and affordability. Their fine fragrance mists, or body splashes, have been a core part of their offering and have driven growth and customer acquisition. By offering a range of playful and addictive scents at under $20, the company has remained a leader in the fragrance market for over three decades.

Frequently asked questions