Brut Cologne: How Long Does The Scent Last?

Brut is a men's grooming and fragrance product line marketed around the world by Unilever. It was launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever.

Brut is one of the most iconic colognes of the 1960s. It is a hallmark of men’s 1960s personal grooming culture and has stood firm against 50 years of fashion trends. It is a classic Parisian throwback of the 1960s.

The Brut line grew to include aftershave, balms and deodorant. Packaged in a green glass bottle with a silver-coloured medallion, it is still sold as of 2023.

The longevity of Brut varies depending on the formulation and the amount applied. The scent is said to last for about 6-8 hours, with a mild projection that stays within a comfortable radius of about 1 metre.

The scent of Brut is a flowery fragrance with citrus top notes and hints of spicy woods

The longevity of the fragrance is moderate, with some reviewers noting that it lasts a couple of hours or throughout the day. The projection and sillage are moderate as well, creating a comfortable radius of about 1 metre. The fragrance is ideal for daily use and is perfect for both special occasions and everyday wear. It is recommended for evening wear.

Brut has become one of the most iconic colognes, with a rich history dating back to its launch in 1964. It has stood the test of time and remains a popular choice for men of all ages. The classic scent evokes a sense of masculinity and nostalgia, bringing back memories for many. The packaging has evolved over the years, with the current European market favouring wide glass bottles, while the US market still offers plastic long-bottle necks with a metallic medallion.

It was launched in 1964 by the American firm Fabergé Inc

Brut cologne was launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever. The cologne was developed by Karl Mann and first launched by Fabergé in 1964. It is a flowery, masculine scent with citrus top notes and hints of spicy woods. It is recommended for evening wear.

In 1990, Fabergé was taken over by Unilever and was transferred to the Chesebrough-Ponds division. The Brut 33 range took over the name Brut, and the Fabergé version became "Brut Classic by Fabergé", retaining its distinctive packaging.

In 2003, Unilever divested the rights to the brand in several countries. In the United States, Canada, Mexico, Puerto Rico, and Latin America, the rights were acquired by Helen of Troy Limited. In Australia, New Zealand, and the Pacific Islands, the rights were acquired by Pharmacare Laboratories. In June 2021, High Ridge Brands acquired Brut and several personal care brands from Helen of Troy Limited.

Today, Brut is a brand name for a line of men's grooming and fragrance products marketed around the world by Unilever. The Brut line includes aftershave, balms, and deodorant, packaged in a green glass bottle with a silver-coloured medallion. It is still sold as of 2023.

It is currently owned by the British multinational company Unilever

Brut is a brand name for a line of men's grooming and fragrance products. It was launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever.

Unilever sells Brut around the world, except in the United States, Canada, Mexico, Puerto Rico, Latin America, Australia, New Zealand, and the Pacific Islands, where it is owned by other companies.

The Brut line includes aftershave, balms, and deodorant, and is known for its distinctive green glass bottle with a silver-coloured medallion. The brand has been endorsed by celebrities such as boxer Henry Cooper, footballer Kevin Keegan, and musician Paul Gascoigne.

While the fragrance has received some criticism over the years, it remains a well-known and popular brand, with a dedicated following of customers who appreciate its longevity, value for money, and nostalgic scent.

Unilever's ownership of Brut has seen the brand expand beyond its original cologne, with a range of grooming products and different fragrances such as Oceans, Musk, and Attraction Totale. Despite these new offerings, the original Brut cologne remains its most significant success and one of the most familiar fragrances globally.

It is one of the most iconic colognes of the 1960s

Brut is one of the most iconic colognes of the 1960s. It was first launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever.

The cologne was developed by Karl Mann and marketed around the world by Unilever, except in the United States, Canada, Mexico, Puerto Rico, Latin America, Australia, New Zealand, and the Pacific Islands, where it is owned by other companies.

Brut is a brand name for a line of men's grooming and fragrance products. The Brut line grew to include aftershave, balms, and deodorant. It is packaged in a green glass bottle with a silver-coloured medallion and is still sold as of 2023.

In 1968, a budget range was marketed as Brut 33 because it contained 33% of the fragrance of the original product. It was packaged in cheaper plastic bottles and described by the company as a "lighter fragrance."

Over the years, Brut has been endorsed by celebrities such as boxer Henry Cooper, footballer Kevin Keegan, and musician Elvis Presley.

The cologne has a diverse palate that denotes cleanliness and slightly edges beyond its Aromatic Fougere fragrance family. It has a decidedly aromatic fragrance with citrus top notes and hints of spicy woods. It is recommended for evening wear.

Although Brut has undergone reformulations over the years, it remains a popular and iconic fragrance with a dedicated following.

It is a hallmark of men’s 1960s personal grooming culture

Brut Original Eau de Toilette is a classic men's fragrance that was first launched in the 1960s. It is a hallmark of men's 1960s personal grooming culture and has stood the test of time, remaining popular even today.

The fragrance was developed by Karl Mann and launched by Fabergé in 1964. It was later acquired by Unilever in 1989, although the original name was retained on its eau de toilettes as a mark of authenticity and quality.

Brut is known for its diverse palate, which denotes cleanliness and freshness. While it is classified as an Aromatic Fougère fragrance, it has a strong citrus head with notes of lemon and bergamot, which clash with anise undertones. This gives way to a floral heart of jasmine and geranium, followed by dry and soft vanilla notes. The base is perhaps the most familiar component, with sweet tonka bean, patchouli, sandalwood, and vetiver, reminiscent of talcum powder and evoking a sense of nostalgia for many wearers.

Despite some criticism for its bitter citrus head, Brut has received largely positive feedback over the years. It is known for its cleanliness, sweet aromatic aura, and nostalgic value. The scent is often greeted with enthusiasm, especially among women, as it chimes with the notion of a strong father figure.

In terms of longevity, Brut's initial projection is strong, but it quickly fades, and wearers may only get one or two hours of fragrance before needing to reapply. However, when paired with the brand's deodorant, it can create a mild projection that lasts a little longer.

Overall, Brut Original is an iconic fragrance that has become a staple in men's grooming and continues to be a popular choice, evoking memories of the 1960s personal grooming culture.

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