
The longevity of a perfume is determined by several factors, including heat, the volatility of molecules, and quantity. The concentration of a fragrance also determines how long it lasts, with higher concentrations offering greater longevity. Aesop's Hwyl, a fragrance for women and men, is described as having moderate longevity, lasting for about 4-5 hours on the skin. Another perfume by Aesop, Tacit, is said to have a subtle, understated scent that lasts longer on clothes than on the skin.
| Characteristics | Values |
|---|---|
| Longevity | Dependent on factors such as heat, volatility of molecules, and quantity |
| Top/opening note | First impression of the fragrance, made up of small, volatile molecules that fade after 10-30 minutes |
| Heart/middle note | More complex than the top note, lingers longer than the opening note but not as long as the base |
| Base note | Usually the heaviest, boldest, or most dramatic aspect of the fragrance with the greatest longevity on the skin |
| Hwyl | Lasts 4-5 hours, with a lingering effect on the wrist for longer |
| Tacit | Longevity rated 2.67/5, lasts longer on clothes than skin |
| Marrakech | Heavier, more masculine scent |
| Marrakech Intense | Almost all woods and smoke |
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What You'll Learn

The effect of heat on perfume longevity
Heat has a significant impact on the longevity of perfumes. Perfumes are composed of a blend of essential oils, alcohol, and other chemical compounds. When exposed to heat, the chemical composition of the perfume can change, leading to alterations in its scent and strength. This process is known as thermal degradation, where heat causes the breakdown of essential oils and other ingredients, reducing the perfume's longevity and changing its original scent.
The impact of heat on perfume longevity is also influenced by the fragrance's volatility, with some molecules evaporating more rapidly than others. Warmer temperatures accelerate the evaporation of scent molecules, resulting in a faster loss of fragrance from the skin. This is why perfumes tend to disappear more quickly on hot summer days. The top notes, which are the lightest and most volatile, are typically the first to fade, while deeper base notes linger for a longer duration.
To prolong the longevity of perfumes in hot weather, it is recommended to opt for fragrances with heavier base notes. Woody, musky, or amber scents tend to be more resilient in warmer conditions due to their longevity on the skin. Selecting perfumes labeled as Eau de Parfum (EDP) is also advantageous in hot weather because they have a higher concentration of perfume oils, increasing their chances of lasting for a longer period.
Additionally, storing perfumes in a cool, dry place, such as a cabinet or drawer, can help protect them from direct heat and sunlight, thereby preserving their quality and longevity. Keeping the bottles in their original packaging can provide extra protection from light and air, ensuring that your favourite fragrances remain enjoyable for an extended period.
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$256

The volatility of molecules
Perfumers use the terms 'longevity' and 'tenacity' interchangeably to describe the length of time that a fragrance 'lasts' on the skin after application. The longevity of a scent is influenced by several factors, including heat (scent molecules evaporate more quickly in warmer temperatures), the volatility of the molecules (some evaporate more rapidly than others), and quantity (a single spritz versus an overzealous dousing).
In general, volatility tends to decrease with increasing molecular mass because larger molecules can participate in more intermolecular bonding. However, other factors such as structure and polarity also play a significant role. For instance, linear alkanes exhibit decreasing volatility as the number of carbons in the chain increases.
In the context of perfumery, smaller, simpler aromachemical molecular compounds are typically more volatile, with citruses and some fruity, floral notes evaporating more quickly. Heavier, more complex notes like amber, musk, vanilla, and patchouli evaporate at a slower rate and are used to anchor the other notes. The evaporation rates of perfumes can be modified by adjusting the amount of highly volatile and non-volatile ingredients used.
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Quantity of perfume applied
The quantity of perfume applied is a key factor in determining how long an Aesop fragrance will last. A single spritz may not be sufficient to provide a long-lasting scent, while an excessive amount may be overpowering and lead to a faster evaporation rate.
When applying an Aesop perfume, it is generally recommended to start with a small amount and increase the quantity gradually as needed. This allows for a more controlled application and helps avoid over-application. The optimal quantity can vary depending on factors such as the specific perfume's concentration, the desired scent intensity, and individual preferences.
For example, some Aesop perfumes, such as Hwyl, are known to have a moderate projection and longevity. Applying a small amount can provide a subtle and intimate fragrance that lasts for a few hours. However, applying too much of this perfume may result in a shorter duration, as the scent can become overwhelming and evaporate more quickly.
On the other hand, perfumes with stronger base notes, such as Marrakech Intense, may require less frequent applications. The base notes in these perfumes are typically heavier and more intense, allowing them to linger on the skin for a more extended period. Applying a larger quantity may enhance the longevity further but could also make the scent too intense or overwhelming for some individuals.
Additionally, it is worth noting that the way a perfume reacts to an individual's skin can vary. The unique chemistry of each person's skin can influence how long a fragrance lasts and how it evolves over time. Therefore, finding the right quantity of perfume to apply may involve some experimentation to achieve the desired scent duration and intensity.
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Base notes
The base note of a fragrance is often the heaviest, boldest, or most dramatic aspect of a perfume. It is the scent that develops more fully once the heart note has receded, and it is usually the scent that is committed to memory. The way a base note reacts with the skin determines how a given fragrance will smell on an individual.
The longevity of a perfume is influenced by several factors, including the heat (scent molecules evaporate more quickly in warmer temperatures), the volatility of the molecules (some evaporate more rapidly than others), and the quantity applied. Perfumers use the terms 'longevity' and 'tenacity' interchangeably to describe how long a fragrance lasts on the skin after application.
The base notes of Aesop's Hwyl fragrance are described as woody and smoky, with a prominent frankincense accord that lingers throughout the whole day. However, some reviewers note that the scent disappears within an hour on their skin. Another review states that the scent is still noticeable after four hours, but it is a very intimate, "close to skin" fragrance.
Aesop's Tacit fragrance has base notes of vetiver and cloves, which provide subtle warmth. One reviewer describes the scent as having a "slight earthy/herbal edge" and notes that it does not seem like it will last long. Another reviewer mentions that the scent lasts longer on clothes than on skin, and they can still faintly smell it on the bag after a week.
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Top notes
The top notes of Aesop's Hwyl, for instance, are woody and smoky, with a prominent frankincense accord. These notes linger throughout the day, though one user notes that the fragrance disappears in an hour on their skin. Another user describes the top notes as "alluring" and "intoxicating", with cypress and cedar taking centre stage and a hint of smoke in the background.
The top notes of Aesop's Tacit are citrusy, with yuzu being the most prominent aroma, followed by basil and vetiver. One user describes the opening as "a refreshing, herbaceous, shaken cocktail". The perfume's initial impression is said to be consistent with all the perfumes they love. Another user notes that the citrusy opening quickly gives way to a warm, woody smell.
The top notes of Aesop's Marrakech are sandalwood, giving the fragrance a heavier, more masculine lean.
The top notes of Aesop's Aurner are magnolia leaf, Roman chamomile, and cedar heart.
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Frequently asked questions
The longevity of a fragrance is a function of several factors, including heat, volatility of molecules, and quantity. Hwyl has been described as having moderate projection and longevity, lasting for at least 4-5 hours, although some users have reported that it disappears in an hour.
Tacit has been described as having a perfume longevity rating of 2.67 out of 5 and a sillage rating of 1.82 out of 4. Some users have reported that it lasts longer on clothes than on skin, with one person claiming that they could faintly smell it on a bag a week after it was sprayed.
The top notes, or opening notes, of a fragrance are typically made up of small, volatile molecules that evaporate more quickly in warmer temperatures. These notes usually fade after 10-30 minutes.
The base notes of a fragrance are usually the heaviest and boldest aspect, with the greatest longevity on the skin. They often develop more fully once the heart notes have faded, about 30 minutes after application.











































