Seamus Hammond
On July 1, 2025, former US president Donald Trump launched a new line of fragrances for men and women, called Fight, Fight, Fight and Victory 47 (or Victory 45-47), with prices set at $249 per bottle. The fragrances are being sold by a company called 45Footwear LLC via Trump's name, image and likeness partnership with CIC Ventures LLC. The launch has sparked controversy, with critics accusing Trump of prioritizing commercial ventures over more pressing issues, such as healthcare. Early reviews of the fragrances have been mixed, with some describing the scent as oriental-fruity but scoring it low on fragrance forums.
| Characteristics | Values |
|---|---|
| Name of the perfume | Victory 45-47 |
| Other names | Fight, Fight, Fight |
| Perfumes for | Men and Women |
| Price | $249 per bottle |
| Volume | 3.3 fluid ounces |
| Manufactured by | 45Footwear LLC |
| Distributed by | CIC Ventures LLC |
| Website | GetTrumpFragrances.com |
| Shipping | Nationwide |
| Perfume notes | Oriental-fruity, vanilla, gardenia, strawberry |
| Early reviews | 1.9 out of 10 |
Explore related products
What You'll Learn
Trump's perfume is sold by a company called 45Footwear LLC
Trump's latest fragrance line, including "Fight Fight Fight" and "Victory 45-47", is sold by a company called 45Footwear LLC. This is not the first time Trump has ventured into the fragrance business, having previously launched "Donald Trump: The Fragrance" in 2004 through a licensing deal with Estée Lauder Companies. In 2012, he introduced "Success" cologne, which, according to a Bloomberg review, smelled like a "nice men's body wash". In 2015, he followed up with "Empire by Trump", produced by Parlux, the parent company of Billie Eilish's fragrance line.
While 45Footwear LLC sells Trump's perfume, the company claims it is "not owned, managed, or controlled" by the former president, the Trump Organization, or CIC Ventures LLC. Instead, it has a licensing agreement with CIC Ventures LLC to use Trump's name, image, and likeness. This agreement may be terminated or revoked according to its terms. The website for Trump Fragrances also emphasizes that the perfumes are not connected to any political campaign and that Trump himself has no influence over them.
The fragrances are marketed as luxury, limited-edition collectibles that embody themes of Trump's image, legacy, strength, power, and victory. The "Fight Fight Fight" collection is designed for both men and women, while "Victory 45-47" offers separate perfumes and colognes. The women's perfume comes in a rose gold bottle, while the men's cologne features a gold bust of Trump's head. The scent profiles are vague, with "Victory 47" for men promising ""rich, masculine notes with a refined finish" and the women's version described as ""sophisticated, subtly feminine." Early reviews for "Victory 47" have been less than favourable, with a low score of 1.9 out of 10 on the fragrance forum Parfumo.
Sanitizing with Scents: Can Perfume Replace Hand Sanitizer?
You may want to see also
Explore related products
The scent is described as empowering and sophisticated, subtly feminine
The latest addition to Donald Trump's fragrance collection is a line of perfumes called "Victory 45-47", which includes scents for both men and women. The women's perfume is described as "empowering and sophisticated, subtly feminine". It is said to blend delicate floral notes and a burst of citrus for an elegant finish. According to perfume reviewer Ms. Knezevic, it smells like vanilla and gardenia with a "light gourmand strawberry touch". Overall, she describes it as "likeable and general but not at all bad".
The women's perfume comes in a rose gold bottle topped with a golden statuette of the president, dressed in a business suit, and with his distinctive, thick signature at the base. The bottle design has been described as "more Oscar statuette than perfume flacon". The perfume is being promoted as a luxury, limited-edition item commemorating Trump's "historic victory and upcoming inauguration as the 47th President". It is priced at $249 for a 3.3-ounce bottle, which is more expensive than similarly sized luxury scents from brands like Dior and Chanel.
The release of the perfume has sparked controversy, with critics questioning the ethics of a sitting president using their position to hawk products. It has also raised concerns about the potential conflict of interest with Trump's business dealings. However, despite the criticism and the lack of specific information about the scent profile, early reviews from users indicate that the perfume is still generating interest and sales.
Scented Sleep: The Benefits of Bedtime Perfume
You may want to see also
Explore related products
Trump Fragrances are available for purchase at GetTrumpFragrances.com
Trump Fragrances has launched a new line of perfumes and colognes for men and women. The collection, called "Victory 45-47", is available for purchase at GetTrumpFragrances.com. The name is a nod to Trump's election victories, with the number 45 signifying his position as the 45th President of the United States, and 47 referring to his 2016 win.
The fragrances are marketed as "luxury, limited-edition" items, with the men's cologne described as having rich, masculine notes with a refined finish and the women's perfume as sophisticated, subtly feminine. The perfumes are said to embody themes of resilience, victory, power, and confidence, with packaging featuring Trump's likeness and symbolic gestures such as a raised fist or a golden statue.
The Trump Fragrances website describes the women's perfume as empowering, crafted for women who embody strength and grace, like President Trump. It is said to blend delicate floral notes and a burst of citrus for an elegant finish. The men's cologne, on the other hand, is targeted at patriots who never back down, featuring Trump's iconic image and raised fist, and embodying strength, power, and victory.
The Victory 45-47 collection is the second line of presidential fragrances, with the first being the "Fight, Fight, Fight" collection, released during Trump's re-election campaign. The new fragrances are priced at $249 per bottle, which is more expensive than similarly sized luxury scents from brands like Dior and Chanel. The perfumes are available for immediate purchase at GetTrumpFragrances.com, with shipping offered nationwide.
Best Places to Buy Perfumes in Manhattan
You may want to see also
Explore related products
The perfume is priced at $249 per bottle
The latest addition to Donald Trump's fragrance collection, Victory 47, is priced at $249 for a 3.3 fluid ounce bottle. The perfume is being promoted as a luxury, limited-edition item built around Trump's image and legacy. The scent is described as "oriental-fruity" and promises rich, masculine notes with a refined finish for men and confidence, beauty, and unstoppable determination for women. The packaging features a golden statue of the former president and his autograph.
The high price of the perfume has raised some eyebrows, with critics pointing out that it is more expensive than similarly sized luxury scents from brands like Dior and Chanel. However, Trump supporters and collectors of Trump merchandise may be willing to pay a premium for the fragrance. The company selling the perfume, 45Footwear LLC, has stressed that it is a licensing arrangement and that Trump himself has no influence on the product.
Trump has had several forays into the world of celebrity fragrances, with previous releases including Donald Trump The Fragrance in 2004, Success by Trump in 2012, and Empire by Trump in 2015. The new perfume is part of a larger collection of Trump-branded merchandise, which includes items such as watches, sneakers, and a cellphone. The Victory 47 perfume is available for purchase on the GetTrumpFragrances website and will ship nationwide.
While the high price of the perfume may be justifiable to some, it has also sparked ethical concerns about a sitting president using their position to promote and sell products. Critics have questioned the appropriateness of Trump's focus on commercial ventures while in office. Despite the mixed reactions, the Trump Fragrances are likely to find an audience among the former president's supporters and those who collect Trump-branded items.
How to Dispose of Fragrances Responsibly
You may want to see also
Explore related products
The perfume is Trump's second line of fragrances
The Trump fragrances add to an ever-expanding list of merchandise branded with the former president's name and likeness, including a cellphone, sneakers, watches, and guitars. The release of the perfume has raised ethical concerns, as it marks another instance of Trump using his position as president to hawk products. The website for the fragrances, however, stresses that it is a licensing arrangement and that Trump has no influence on the cologne, and it is "not political and has nothing to do with any political campaign".
The golden statuette of Trump that tops the perfume bottles has been described as "Oscar statuette-like", with the only concession to femininity in the design of the women's perfume bottle being a rose-gold hue to the lower half. The perfumes are being sold by a company called 45Footwear LLC via Trump's name, image, and likeness partnership with CIC Ventures LLC, which is also behind other branded items promoted by Trump. While the company website claims that 45Footwear LLC is "not owned, managed or controlled" by Trump, it is unclear exactly how much the former president is making from the likely multi-million-dollar licensing agreement.
How to Return Opened Perfume to Kohl's
You may want to see also
Frequently asked questions
Trump has launched a new line of fragrances called "Victory 45-47, which is the second line of presidential fragrances. The first, called "Fight, Fight, Fight", was released during the campaign.
The women's perfume is said to smell like vanilla and gardenia with a "light gourmand strawberry touch". The men's cologne is described as having rich, masculine notes with a refined finish.
Each bottle costs almost $250, which is more expensive than similarly sized luxury scents from brands like Dior and Chanel.
The fragrances are available for purchase at GetTrumpFragrances.com and ship nationwide.
