The Magnetic Appeal Of Axe Cologne For Men

Axe, or Lynx as it is known in the UK, Ireland, Malta, Australia, New Zealand, and China, is a French brand of male grooming products owned by the London-based company Unilever. Axe body sprays were first introduced in 1983, and the brand has since become the world's No. 1 men's fragrance brand, with products sold in over 90 countries. The brand is particularly popular among young men due to its provocative advertising, which often features women being attracted to men wearing Axe products. While Axe offers a range of grooming products, including deodorant body sprays, shampoos, and hair styling products, their body sprays are the most well-known. The body sprays combine effective deodorant properties with high-quality fragrances, filling a gap in the market for young men who desire a long-lasting and appealing scent. The brand has recently expanded its offerings to include premium fragrances, such as the Fine Fragrance Collection, which features eclectic scent profiles that are fresher, lighter, and more modern than their previous offerings.

Axe Voodoo/Lynx Voodoo: a dark and spicy scent

Axe, or Lynx as it's known in the UK, Ireland, Australia, New Zealand, and China, is a French brand of male grooming products owned by the London-based company Unilever. It was launched in France in 1983 and the scents have evolved over time.

Axe Voodoo/Lynx Voodoo was released in 1999 and is described as having a dark and spicy scent. One reviewer describes it as "a very clean and spicy combination" and another says it has "an interesting scent that is dark and spicy as you would expect from the name". However, it has been discontinued and, like other Axe/Lynx products, doesn't last very long, with one reviewer saying it lasts about 30 minutes.

The reviews for Voodoo are mostly positive, with one describing it as "the best Lynx/Axe I have ever smelled" and another saying they "fall in love with it" every time they smell it. The scent is described as magnetic and not overpowering.

Axe/Lynx products have been criticised for their advertising campaigns, which have been accused of encouraging sexual promiscuity and sexism.

Axe's advertising: its bold and humorous nature

Axe, or Lynx, is a French brand of male grooming products owned by the London-based company Unilever. The brand is known for its bold and often humorous advertising campaigns, which have sometimes caused controversy.

From the 1990s onwards, Axe's advertisements have portrayed various ways in which their products supposedly help men attract women. For example, in 2003, the advertising campaign in the UK for the Pulse fragrance showed how it gave "geeky" men the confidence to woo women with dance. The brand has also released limited-edition fragrances with unique names such as Voodoo, Dark Temptation, and Vice, which was marketed on a theme of making "nice" women become "naughty".

Axe's advertising has been criticised for encouraging sexual promiscuity and sexism. The brand's Twitter handle is also active in marketing its products and campaigns, with tweets described as "bangers".

One of Axe's more infamous advertisements features an image of men jumping toads with their friends, with the implication that if you're doing this, you need to get a girlfriend. While this ad has been criticised for utilising outdated social mores, it also provides a direct problem-solution dynamic: if you want to better your life, buy our product.

Axe's bold and humorous advertising campaigns have been successful in capturing the attention of their target audience of young men and have contributed to the brand's overall success.

Axe's Fine Fragrance Collection: premium body sprays

Axe, or Lynx, is a French brand of male grooming products owned by the London-based company Unilever. The brand was launched in France in 1983 and has since expanded its range of products, including its line of body sprays.

The Axe Fine Fragrance Collection features premium deodorant body sprays in a variety of scents, such as:

• Black Vanilla
• Blue Lavender
• Purple Patchouli
• Fire Santal
• Spiced Latte
• Royal Pineapple
• Aqua Bergamot
• Golden Mango

These body sprays are crafted by world-renowned perfumers and offer 72 hours of odor protection. The collection also includes deodorant sticks and body wash products in select fragrances.

The body sprays are designed to be a hybrid between a fine fragrance and a deodorant, providing an exhilarating fresh scent while also neutralizing odor. The formula is aluminum-free and infused with essential oils, making it easy on the skin and tough on odor.

In a blind study, 70% of guys said they would replace their current prestige cologne with their favorite scent from the Axe Fine Fragrance Collection. The collection has received positive reviews, with customers praising the scent, quality, and longevity of the body sprays.

Axe's history: from cologne/deodorant gap in the market to global bestseller

Axe, or Lynx as it is known in the UK, Ireland, Malta, Australia, New Zealand and China, is a French brand of male grooming products owned by the London-based company Unilever. It was launched in France in 1983, with the first products being body sprays in three classically masculine variants: Musk, Amber and Spice. The brand was inspired by another of Unilever's brands, Impulse, and was marketed towards young men.

At the time, the male grooming market was limited, with young men in the 70s and early 80s having to choose between cologne or deodorant. Both options had their drawbacks: aftershaves tended to be overpowering and not long-lasting, while deodorants were considered bland. Axe saw this gap in the market and created a new spray that combined an effective deodorant with a high-quality fragrance.

Axe soon expanded beyond body sprays, introducing antiperspirants, deodorant sticks and shower gels. The brand also began to launch new variants, with fragrances named after geographic locations from 1990 to 1996. In 2002, Axe entered the US market, offering products with personality and attraction at their core, as well as functional deodorant benefits.

Over the years, Axe has continued to innovate, launching limited-edition variants and extending its range to include other products such as shampoos, shower scrubs and aftershaves. The brand has become known for its bold, irreverent and humorous nature, with advertising campaigns that often push boundaries. Axe's biggest market is now the US, where its bestselling product is the Axe Apollo body spray. The UK, where the brand is known as Lynx, is the second biggest market, with Lynx Africa being the country's most popular male fragrance.

In 2021, Axe relaunched its core range globally, upgrading its body sprays and reimagining its Axe Effect campaign to reinforce the idea that attraction is for everyone. The brand continues to be a global bestseller, with products now available in more than 90 countries.

Axe's ingredients: high-quality, rigorously-tested, premium scents

Axe, or Lynx, is a French brand of male grooming products, including deodorant, shampoo, cologne, aftershave, and shower gel. Axe colognes are known for their diverse range of scents, from premium deodorant body sprays like Black Vanilla, Spiced Latte, and Fire Santal to the intriguing and spicy Voodoo.

Axe colognes are made from high-quality, rigorously-tested ingredients. The active ingredient in Axe deodorant products is aluminum zirconium tetrachlorohydrex gly, which is classified as an antiperspirant, astringent, and deodorant. It works by closing pores to reduce sweating, absorbing moisture, and inhibiting bacterial growth. While there are concerns about the potential toxicity of aluminum compounds, the FDA has approved its use in antiperspirant products.

Other ingredients in Axe deodorants include cyclopentasiloxane, a silicone fluid that softens and conditions the skin, and PPG-14 butyl ether, a synthetic petroleum product that conditions the skin and allows for smooth deodorant application. Fatty alcohols are also included to soften the skin by replenishing lipids in the upper layer, as well as to emulsify and thicken the mixture. PEG-8 distearate is an emulsifying agent that helps combine multiple liquids with different properties.

Additionally, Axe deodorants contain hydrogenated castor oil, which acts as a skin conditioner and emulsifier, and talc, which absorbs moisture, protects the skin, and prevents clumping. BHT (butylated hydroxytoluene) is a synthetic antioxidant that prevents cosmetics from becoming rancid and reduces the natural odors of other ingredients.

While Axe colognes offer a range of appealing scents, some consumers have reported adverse reactions to the products, including allergies, headaches, and respiratory issues. There have also been concerns about the potential presence of phthalates, a class of chemicals known to disrupt the endocrine system and potentially affect fertility. However, it's important to note that the effects of phthalates are still being studied, and regulations are in place to reduce their use in consumer products.

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