Katrina Rosales
Billie Eilish's debut fragrance, 'Eilish', launched in November 2021 and quickly became a success. The perfume, which retails at $68, is vegan and cruelty-free, with notes of sugared petals, vanilla, and musk. It is said to be a reflection of her 'Happier than Ever' era and has been described as a warm embrace by the singer herself. With her love for perfumes and scents, it is no surprise that Eilish's inaugural creation took the market by storm.
| Characteristics | Values |
|---|---|
| Name of the perfume | Eilish |
| Launch date | November 2021 |
| Price | $68 |
| Sales projection | $60 million in its first year |
| Fragrance notes | Amber, sugared petals, juicy mandarin, red berries, vanilla, soft spices, cocoa, musk, mandarin, and red berries |
| Bottle design | Inspired by her appreciation for natural beauty, the bottle is shaped like a chest, neck, and collarbone—the parts of the body she considers intrinsically captivating |
| Colour | Amber bronze |
| Vegan and cruelty-free | Yes |
| Awards | Fragrance of the Year and Consumer’s Choice from the FiFi Awards |
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What You'll Learn
Billie Eilish's perfume line is vegan and cruelty-free
Billie Eilish's perfume line is an impressive feat for the 21-year-old Grammy Award-winning musician, who has joined the ranks of celebrity fragrance creators. Her eponymous perfume, Eilish, launched in November 2021, is a gourmand scent retailing at $68. It was projected to generate $60 million in sales in its first year. The fragrance is vegan and cruelty-free, reflecting Eilish's values and her own vegan lifestyle. It contains no animal products and is not tested on animals. The carton is crafted with Envirofoil, fully recyclable, and created using 100% renewable wind energy.
Eilish has an enhanced olfactory sense due to her synesthesia, which likely influenced her profound connection to scents. She described her debut fragrance as a "warm embrace," capturing the feeling of "your blood rushing through you." The scent is a blend of sugared petals, mandarin, red berries, cocoa, vanilla, warm spices, musk, tonka bean, and sleek wood tones.
The perfume's bottle design is inspired by Eilish's appreciation for natural beauty, honouring the chest, neck, and collarbone, which she considers captivating. Her inclusive perspective challenges societal norms and expresses disdain for restrictive dress codes.
Eilish's second perfume, Eilish No. 2, was released in November 2022 for $72 and incorporates spicier notes while remaining vegan and cruelty-free. Billie Eilish Fragrances is not certified by any organizations, but it confirms that it does not conduct or fund animal testing at any level, from ingredients to finished products. PETA has recognized the brand as cruelty-free, and it is on their Global Beauty Without Bunnies list of cruelty-free products.
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The scent is inspired by vanilla, amber, and musk
Billie Eilish's perfume line has been a commercial success, with her inaugural fragrance, "Eilish," selling exceptionally well. This debut scent, launched in November 2021, was created in collaboration with Parlux and retailed at $68. The fragrance is vegan and cruelty-free, reflecting Eilish's values and her profound connection to scents.
The scent of "Eilish" is inspired by vanilla, amber, and musk, with the singer's synesthesia playing a role in its development. In an interview with Vogue, Eilish expressed her love for vanilla and how it is her favorite scent. She also shared the symbolism behind the bottle's design, inspired by her appreciation for natural beauty, honoring the chest, neck, and collarbone.
The perfume's top notes include sugar, red berries, and mandarin orange, creating a bold impression. The middle notes, or heart notes, consist of vanilla, cacao, spicy notes, and rose, adding depth and warmth. The base notes, which provide the lasting impression, are tonka bean, amber, musk, and woody notes, leaving a sensual and captivating trail.
The combination of these notes results in a gourmand fragrance, evoking a sugar rush with its bold sweetness. Some reviewers describe it as too sweet and lacking nuance, while others praise its pure warmth and allure, receiving an overall scent score of 8/10.
Building on the success of her first perfume, Billie Eilish introduced "Eilish No. 2" in November 2022, priced at $72. This new fragrance builds upon the original scent profile, incorporating spicier notes such as apple, bergamot, papyrus, black pepper, and Palo Santo, among others. With high expectations, "Eilish No. 2" is anticipated to achieve similar commercial success as its predecessor.
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The bottle design is inspired by the chest, neck, and collarbone
Billie Eilish's perfume line has been a success, with her debut fragrance, "Eilish", experiencing exceptional sales. The Grammy-winning artist launched her second olfactory creation, "Eilish No. 2", in mid-November 2022, which was followed by "Eilish No. 3", the last perfume in her collection. The bottle design for the "Eilish" perfume is inspired by the singer's appreciation for natural beauty, specifically the chest, neck, and collarbone, which she considers captivating.
Eilish shared in a Vogue interview that she wanted the perfume to reflect her love for natural beauty and the human body. She wanted the bottle to honour the chest, neck, and collarbone, which she finds intrinsically beautiful. This perspective challenges societal norms and expresses disdain for restrictive dress codes. The bottle's shape is meant to celebrate these often-covered body parts and transcend gender boundaries.
The perfume's bottle is an amber bronze colour, reflecting the warm, amber-hued aromas within. The fragrance is a gourmand scent, featuring top notes of sugared petals, juicy mandarin, and red berries, with heart notes of soft spices and rich cocoa. The base notes include vegan musk and sleek woods, leaving a lasting impression that is warm and sensual.
The perfume's shape and colour palette embody the scent's overall vibe, creating a cohesive sensory experience. The curvature of the bottle evokes a sense of fluidity and elegance, reflecting the fluidity and elegance of the human form. The warm hues of amber and bronze capture the essence of the fragrance's amber gourmand notes, creating a visual representation of the scent's warmth and richness.
The bottle design's inspiration, drawn from the natural beauty of the human body, aligns with Eilish's values and personal style. Known for her unique fashion sense and challenge of societal norms, the bottle's shape and colour reflect her distinctive aesthetic and perspective. The perfume's packaging, with its sleek and modern design, appeals to a wide range of consumers and embodies the inclusive nature of the fragrance.
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Eilish Eau de Parfum was released in November 2021
In November 2021, Billie Eilish released her debut fragrance, Eilish Eau de Parfum. The Grammy-winning artist has had a passion for perfumes since she was a child, and her first fragrance was a dream come true for her. In a Vogue interview, she shared that she had always wanted to create a perfume, not as a celebrity but simply because she loved perfumes.
Eilish Eau de Parfum is an amber gourmand fragrance with notes of sugared petals, creamy vanilla, and warm musks. The perfume is vegan and cruelty-free, aligning with Eilish's values. The bottle design is inspired by her appreciation for natural beauty, honouring the chest, neck, and collarbone—the parts of the body she considers captivating.
The fragrance was launched directly to consumers in November 2021, retailing at $68. While exact sales figures are undisclosed, industry sources projected the fragrance to generate $60 million in sales during its first year.
Eilish Eau de Parfum was well-received by consumers, with some praising its versatility and longevity. The success of her first perfume paved the way for subsequent releases, including Eilish No. 2, which was launched in November 2022, and Eilish No. 3, the final bottle in the collection.
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The perfume won Fragrance of the Year and Consumer's Choice at the FiFi Awards
Billie Eilish's perfume, 'Eilish', won Fragrance of the Year and Consumers' Choice at the FiFi Awards. The award-winning scent was the singer's debut fragrance, released in November 2021. The perfume was a collaboration with Parlux, and retailed at $68. It was projected to generate $60 million in sales during its first year.
Eilish has a profound connection to scents, and she wanted her first perfume to be reflective of her 'Happier than Ever' era. The fragrance is vegan and cruelty-free, with notes of vanilla, amber, musk, and soft spices. The bottle design is inspired by the chest, neck, and collarbone, which Eilish considers to be beautiful parts of the body.
Following the success of her first perfume, Eilish released 'Eilish No. 2' in November 2022. This fragrance builds upon the success of its predecessor, with spicier notes such as apple, bergamot, and black pepper. The price point for the second perfume was $72.
The singer has since released 'Eilish No. 3', the final instalment of her collection. The perfume is described as having notes of pink peppercorn, fir needle, grapefruit, jasmine, and saffron. The bottle is designed in the signature Eilish shape and a captivating dark apple red colour.
With her successful perfume line, Billie Eilish has solidified her place among Hollywood's multimillionaires. Her empire continues to flourish, with an estimated net worth of $30 million as of 2023.
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Frequently asked questions
There is no specific information on how fast Billie Eilish's perfume sold out. However, it is projected to generate $60 million in sales during its first year.
The name of Billie Eilish's perfume is "Eilish".
The key notes of Billie Eilish's perfume are amber, musk, sugared petals, vanilla, and cocoa.
Billie Eilish's perfume is sold exclusively on its website and through a partnership with Ulta Beauty.
Billie Eilish has loved perfumes and smells since she was a kid. She also has synesthesia, which links more than one sense to another, allowing her to colour-coordinate a smell with a colour.
