Strategies To Sell Discontinued Cologne: A Guide

Selling cologne that is no longer in production can be a tricky business. There are many reasons why a cologne may be discontinued, from commercial purposes to changes in cosmetic regulations, or even a change of business ownership. However, there are ways to sell your discontinued cologne and make some extra cash. Online marketplaces such as eBay, Mercari, Depop, and Facebook Marketplace are popular options for connecting with potential buyers. It is important to provide accurate descriptions and appealing photos of your product for maximum visibility. Additionally, fragrance enthusiast communities like Fragrantica and Basenotes offer dedicated spaces for buying and selling fragrances, allowing you to reach passionate buyers who appreciate your collection. When setting a price, it is crucial to consider the condition, rarity, and brand reputation of the cologne. Lastly, local options like consignment shops, vintage stores, and perfume-swapping events provide a more hands-on approach to selling your discontinued cologne.

Online marketplaces like eBay, Mercari, and Depop

When creating your listing, ensure you provide detailed and accurate descriptions, including the amount of cologne left in the bottle and any relevant information about the condition of the packaging. You can also include photos to give buyers a clear idea of what they are purchasing. It is worth looking at similar listings to get an idea of pricing and presentation.

In addition to eBay, other online marketplaces such as Mercari and Depop can be explored. These platforms have gained popularity for selling pre-loved items and may provide a more targeted audience. It is worth researching the specific guidelines and policies of each platform to ensure your listing complies with their rules.

Selling on these online marketplaces can be a straightforward and effective way to sell your cologne, but it is important to be aware of potential scams or fraudulent claims from buyers. For example, a buyer could claim that the item is fake or not as described, which could result in negative consequences for your account. Therefore, it is crucial to provide detailed and accurate information in your listings to minimise the risk of such issues.

By following these suggestions, you can effectively utilise online marketplaces to sell your cologne that is no longer made, reaching a broad audience of potential buyers and completing your sales in a safe and efficient manner.

Fragrance enthusiast communities like Fragrantica and Basenotes

Fragrantica

Fragrantica has a dedicated forum for members to discuss various topics related to fragrances, including buying and selling. In the past, members have sought advice on the best places to sell their fragrances and have received suggestions such as eBay, Poshmark, Offerup, Mercari, and Facebook groups. One member specifically mentions a Facebook group called "Eau My Swap" where people buy and sell high-end fragrances. Another member mentions their success in selling on Facebook groups, stating that they got a great deal on two Dior fragrances.

When it comes to pricing, one Fragrantica member suggests doing a search to find the best price for a new bottle of the fragrance and then adjusting the price based on how much is left in the bottle and how quickly you want to sell it. If you're not in a rush, you can start with a conservative price and lower it over time if needed.

Basenotes

Basenotes also has a community forum where members discuss various fragrance-related topics, including buying and selling. One member shares their negative experience of selling a fragrance on eBay, where the buyer claimed the product was not authentic and requested a return. This highlights the potential challenges of selling on such platforms, especially when it comes to dealing with unscrupulous buyers.

Another Basenotes member suggests selling directly to other individuals within the Basenotes community who might be interested in specific scents. This could be a safer option as you are dealing with fellow fragrance enthusiasts who are likely to have a better understanding of the value of your cologne.

In summary, both Fragrantica and Basenotes provide opportunities to connect with potential buyers and sell your cologne. However, it is important to exercise caution, do your research on pricing, and be aware of the potential challenges and risks associated with online selling platforms.

Consignment shops

Finding the Right Consignment Shop

Firstly, you need to find a consignment shop that accepts fragrances. Not all consignment shops deal with fragrances, so it's important to do your research. You can start by searching for consignment shops in your local area and then checking their websites or giving them a call to see if they accept fragrances. It's also a good idea to compare the prices and terms offered by different shops.

Preparing Your Cologne for Sale

Once you've found a consignment shop that accepts fragrances, you'll need to prepare your cologne for sale. Make sure the bottle is clean and presentable, and include any original packaging and documentation if possible. If the cologne has been discontinued, be sure to mention this in your listing, as it may increase its value.

Pricing Your Cologne

When pricing your cologne, consider the original retail price, the amount remaining in the bottle, and the rarity of the fragrance. You can also check online marketplaces to see what other sellers are charging for the same or similar fragrances. It's important to price your cologne competitively, as consignment shops will usually take a commission on the sale.

Creating Your Listing

When creating your listing, provide as much detail as possible about the cologne, including the brand, fragrance notes, size, and condition of the bottle. If you have any photos of the cologne, be sure to include those as well. It's also a good idea to include a description of the scent, as this can help potential buyers know if it's the right fragrance for them.

Completing the Sale

Once your cologne is listed with the consignment shop, they will handle the sale and shipping to the buyer. Be sure to communicate any specific instructions or requirements you may have for the sale, such as preferred payment methods or shipping restrictions. After the sale is complete, the consignment shop will take their commission, and you will receive the remainder of the sale price.

Online Consignment Stores

In addition to physical consignment shops, there are also many online consignment stores that specialize in fashion and accessories, including fragrances. These can be a great option if you're looking to reach a wider audience or sell your cologne from the comfort of your home. Popular online consignment stores include:

• Vestiaire Collective
• What Goes Around Comes Around
• ThredUp
• Reluxe
• Rebag
• Depop
• The RealReal
• Fashionphile
• Mercari
• FragranceSwap
• EBay (for collectible fragrances)

Selling cologne through a consignment shop can be a great way to find a buyer for a fragrance that is no longer made. By following the steps outlined above, you can ensure that your cologne is properly prepared, priced, and listed, increasing your chances of a successful sale.

Vintage stores

Selling Vintage Cologne

If you have a collection of vintage cologne that is no longer in production, you could consider selling these rare fragrances through specialist vintage stores. This route to market has several advantages and can be a great way to connect with fragrance enthusiasts and collectors.

Sourcing Vintage Stores

The first step is to identify vintage stores that deal in fragrances. These may be physical stores, such as independent boutiques or antique shops, or online retailers that specialize in vintage perfumes and cosmetics. You can use online directories, forums, and social media groups to find potential retailers. When reaching out, it is beneficial to have detailed information about the cologne, including its age, condition, and any unique features or history.

Building Relationships

Developing relationships with vintage store owners and staff is crucial. These individuals often have a deep understanding of the market and can guide you on pricing and the best way to present your cologne to potential buyers. They may also be able to connect you with specific clients seeking rare fragrances. Building these relationships can lead to future sales and a better understanding of the vintage fragrance market.

Presentation and Packaging

When selling to vintage stores, it's essential to ensure your cologne is presented and packaged attractively and securely. Original boxes and packaging can add value, especially when in good condition. Consider providing additional information about the cologne's history, notes, and any interesting facts. This enhances the customer experience and increases the perceived value of the product.

Pricing and Negotiation

Vintage store owners will often negotiate prices, so be prepared to discuss pricing strategies. Research the market value of similar vintage fragrances to set competitive pricing. You may also offer a discount for bulk purchases if a store is interested in multiple bottles of your cologne.

Consignment or Direct Sale

Selling vintage cologne through specialist retailers can be rewarding, connecting you with fragrance enthusiasts and ensuring your beloved fragrances find appreciative new owners.

Perfume-swapping events

If you're looking to sell a cologne that's no longer made, one option is to attend a perfume-swapping event. These events are a fun and interactive way to sell or trade your cologne collection with other enthusiasts. They provide an opportunity to connect with like-minded individuals and expand your network.

• Research the event: Different events may have varying formats and requirements. Some events may limit the number of bottles you can bring, or have specific rules about the types of fragrances allowed. Make sure to read the event details carefully before attending.
• Prepare your cologne: Ensure that your cologne is in its original bottle and that it is in good condition. Clean the bottle and make sure it is presentable. You may also want to provide some information about the cologne, such as its age, any special characteristics, or why you are looking to part with it.
• Set a fair price: If you are looking to sell your cologne for cash, be sure to set a fair price based on the condition, rarity, and brand reputation. Be open to negotiating and keep in mind that the person you are trading with may have a different valuation of the cologne than you do.
• Be open-minded: Perfume-swapping events are a great opportunity to discover new fragrances that you may not have otherwise considered. Be open to trying new scents and trust your senses, regardless of the perceived value of a cologne. If you love it, swap!
• Connect with others: These events are not just about the cologne, they are also about connecting with other fragrance enthusiasts. Be friendly and strike up conversations with other attendees. You may make new friends or valuable connections in the fragrance community.
• Respect the event organisers: Many perfume-swapping events are organised by small businesses or individuals who are passionate about fragrances. Respect their time and effort by following their instructions and being considerate of their space.
• Fumerie Parfumerie: A perfume shop in Portland, Oregon, that hosts onsite fragrance swap events. Their events typically include fragrance education, opportunities to explore different notes and categories, and a chance to meet perfumers. They provide a relaxed and comfortable atmosphere for swapping.
• Nose Candy: A podcast by Maddie Phinney and Chloe Coover that hosted their first public perfume swap at an art space in Los Angeles. Their goal was to expand the feeling of community and bring people together through their shared love of perfume.
• Rachel Ann Reading: An art historian turned perfume guide who hosts fragrance tours and swap events in New York City. Her events focus on the communal experience of smelling fragrances and creating connections with others.

So, if you're looking to sell a cologne that's no longer made, consider attending a perfume-swapping event. It's a great way to connect with other enthusiasts, discover new fragrances, and potentially make some extra cash.

Frequently asked questions