Jasmine Perfume: A Fragrant Secret

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Don't Tell Jasmine is a fragrance by Vilhelm Parfumerie, a New York-based niche perfume brand. The scent is inspired by Egyptian jasmine and camellia, which combine to create a petal musk when applied to warm skin. The perfume is described as fruity, floral, and fresh, with notes of lemon and crème de cassis. It is designed to be playful and sexy, with a warm and sensuous finish.

Characteristics Values
Brand Vilhelm Parfumerie
Founder Jan Ahlgren
Perfumer Jerome Epinette
Perfumer's Known For Creating noteworthy fragrances for niche brands
Perfumer's Previous Work Atelier Cologne, Byredo
Fragrance Don't Tell Jasmine
Fragrance Notes Fruity crème de cassis, citrus, jasmine, lemon, kir cocktail, petal musk, Egyptian jasmine, camellia
Fragrance Description Fresh, grown-up, fruity-floral, indolic, serious, sexy, playful, mouthwatering sharpness
Fragrance Inspiration By-gone memories and moments in Jan Ahlgren's life
Bottle Housed in a hefty bottle of spun glass, dressed in a saffron yellow label
Bottle Size 100 ml
Price $245 for 3.4 oz

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Don't Tell Jasmine is a unisex fragrance

Don't Tell Jasmine by Vilhelm Parfumerie is a unique fragrance that defies gender norms and appeals to both women and men with its intriguing and captivating scent profile. This perfume is an ode to the beauty and versatility of jasmine, a true queen of flowers in the world of perfumery.

The fragrance opens with a burst of fruity crème de cassis, evoking the elegance of a kir royale. The citrus notes add a champagne-like effervescence, creating a vibrant and lively introduction. At its heart, Don't Tell Jasmine reveals its true nature with a bold and indolic jasmine presence. This is not your typical soft and delicate jasmine; it's a strong and unapologetic interpretation that demands attention. The jasmine is enhanced with subtle hints of lemon, adding a sharp and mouthwatering twist.

As the fragrance evolves, it transforms into a warm and sensuous petal musk, leaving a lasting impression on the wearer and those around them. This musk, combined with the jasmine, creates a slow seduction, igniting deep and unexpected connections. The perfume has an almost whimsical quality, evoking fantasies and secret thrills, as described by Vilhelm Parfumerie founder Jan Vilhelm Ahlgren.

Don't Tell Jasmine is more than just a fragrance; it's a journey through memories and moments, thanks to the creative collaboration between Ahlgren and master perfumer Jerome Epinette. The scent is housed in a sophisticated bottle of spun glass, adorned with a saffron yellow label that adds a touch of vintage charm.

Overall, Don't Tell Jasmine is a complex and captivating unisex fragrance that challenges conventions. It's a scent that demands to be experienced and discovered, leaving a lasting impression that lingers long after the initial encounter.

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It is a jasmine-centric scent

Don't Tell Jasmine by Vilhelm Parfumerie is a jasmine-centric scent. The perfume is built around jasmine flowers, enhanced with notes of lemon, kir royale, and petal musk. It is described as a fruity-floral scent, with a freshness that comes from the citrus and fruit notes, which are balanced by the jasmine. The jasmine note is described as indolic, with a sharpness that sets it apart from the sweet, soft, and floral bridal jasmine found in other perfumes. It is a serious, grown-up fragrance, like a "straight-up shot of whiskey".

The jasmine note in Don't Tell Jasmine is Egyptian jasmine, which is known for its rich and creamy aroma. The perfume is meant to capture the whole jasmine bush, not just the flower, adding depth to the fragrance. This jasmine is enhanced by the citrus and fruity notes, which add a mouthwatering sharpness. The combination of these notes creates a playful and sexy scent that is meant to flatter and woo.

Don't Tell Jasmine is a unique fragrance that is not for everyone. Some reviewers describe it as "super sharp and strong", with a "headachy" quality. Others find it too similar to the synthetic jasmine used in cheap perfumes. However, those who appreciate jasmine scents seem to enjoy this perfume, describing it as "pretty, decent, delicate, and very fresh".

Overall, Don't Tell Jasmine is a jasmine-centric scent that is meant to be a playful and sexy take on the classic jasmine fragrance. It is a unique and grown-up fragrance that is perfect for those who are looking for something new and different.

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It has fruity and floral notes

Vilhelm Parfumerie's Don't Tell Jasmine is a unique fragrance with a playful and sexy scent. It opens with fruity and floral notes, combining crème de cassis, citrus, and a hint of champagne-like effervescence. The heart of the perfume is a rich and creamy jasmine, with a sharp edge that adds a mouthwatering twist. The jasmine is described as indolic, with a freshness that is not too overpowering. The fragrance is well-balanced, with the fruity and floral notes complementing each other seamlessly.

The perfume is inspired by Egyptian jasmine and camellia, which come together to create a petal musk that warms on the skin. This musk adds a warm and sensuous touch to the fragrance, enhancing its seductive quality. The combination of jasmine and musk creates a serious and sophisticated aroma, reminiscent of a rich socialite or an Andy Warhol muse. It is a unique scent that stands out from other jasmine perfumes, offering a realistic and in-your-face experience.

Don't Tell Jasmine is a niche perfume created by New York-based Vilhelm Parfumerie, founded by Jan Ahlgren. Ahlgren, who has a background in fashion and handbag design, collaborated with master perfumer Jerome Epinette to create a line of fragrances inspired by his by-gone memories and moments. Don't Tell Jasmine, one of their latest releases, showcases their creative talent and unique blends that take your senses on a journey.

The perfume is described as having a slow seduction, igniting deep and unexpected connections. It is a scent that changes everything it touches, evoking a storm of bold electricity for some and a gentle awakening for others. The combination of fruity and floral notes in Don't Tell Jasmine adds a playful twist to the traditional jasmine fragrance, making it a standout choice for those who appreciate the complex and captivating aroma of jasmine flowers.

Don't Tell Jasmine is an intriguing and captivating fragrance that combines fruity and floral notes with the richness of jasmine. It is a scent that tells a story and invites you to explore its layers, making it a unique and memorable addition to anyone's perfume collection. The balance of fruity and floral notes makes it a grown-up and independent fragrance, perfect for those who want to stand out from the crowd. With its combination of freshness and warmth, Don't Tell Jasmine is a versatile perfume that can be worn during the day or as a sensual evening scent.

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It is a playful, sexy scent

Vilhelm Parfumerie's Don't Tell Jasmine is a playful, sexy scent that is unabashedly flattering and seductive. The perfume opens with fruity notes of crème de cassis and citrus, adding a champagne-like effervescence that brings to mind a Kir Royale. This is followed by a rich and creamy jasmine heart, with a freshness that evokes the experience of sipping jasmine tea. The fragrance is described as "super realistic and a bit in your face," capturing the entire jasmine bush rather than just the flower, adding depth to the scent.

On warm skin, the jasmine is accompanied by camellia, which becomes a warm and sensuous petal musk, completing the seduction. This musk lingers even after the fragrance dries down, softening into a musky, softer jasmine with a hint of bitterness, like an over-steeped cup of green jasmine tea. The combination of jasmine and musk creates an animalic, skanky jasmine that is neither too sweet nor too sharp. It is a serious perfume, like a straight-up shot of whiskey, and is best suited for those who truly love the scent of jasmine.

The founder of Vilhelm Parfumerie, Jan Vilhelm Ahlgren, describes the fragrance's effect as a "slow seduction that ignites deep and until-yet-impossible connections." The scent is meant to represent secrets and fantasies, evoking a bold electricity in those who wear it. This playful and sexy aspect of the fragrance is further emphasized by its cheeky name, Don't Tell Jasmine, suggesting a hidden pleasure or a clandestine affair.

The bottle design adds to the overall playful and seductive nature of the fragrance. The perfume is housed in a hefty bottle of spun glass, dressed in a saffron yellow label that nods to a piece of Bakelite found in a Parisian flea market. The combination of vintage and new design elements sparks recognition without familiarity, much like the scent itself. Don't Tell Jasmine is a unique and captivating fragrance that combines freshness and depth, creating a playful and sexy aura that is sure to leave a lasting impression.

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It is a niche perfume from New York

Don't Tell Jasmine is a niche perfume from Vilhelm Parfumerie, a New York-based brand founded by Jan Ahlgren. Ahlgren, who has an American mother and Swedish father, spent his early career in the fashion industry in Europe. He eventually relocated to New York, where he met his future wife and Vilhelm partner.

Vilhelm Parfumerie was born out of a creative project to infuse leather with scent while Ahlgren was working as a handbag designer in Sweden. In New York, he enlisted the talents of master perfumer Jerome Epinette to start a line of fragrances. Epinette had previously created noteworthy fragrances for niche brands such as Atelier Cologne and Byredo.

Don't Tell Jasmine, released in 2017, is a playful, sexy scent that combines notes of lemon, Kir Royal, and rich, creamy jasmine. It is described as having a mouthwatering sharpness that leads to a warm and sensuous petal musk. The fragrance is available as a 100 ml Eau de Parfum and can be purchased at select retailers and online.

The scent is inspired by Egyptian jasmine and camellia, which, as described by Vilhelm Parfumerie founder Jan Vilhelm Ahlgren, becomes a petal musk on warm skin. The fragrance is housed in a spun glass bottle with a saffron yellow label, adding a unique touch to the overall experience.

Frequently asked questions

Don't Tell Jasmine is a jasmine-based fragrance with notes of lemon, kir royale, and petal musk. It is described as having a fruity-floral scent that is fresh and grown-up. Some reviewers have likened the scent to jasmine tea.

Yes, Don't Tell Jasmine is a fragrance for both women and men.

Don't Tell Jasmine can be purchased at Barneys New York, Saks Fifth Avenue, and Liberty London. It is also available online.

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