Seamus Hammond
Don't Get Me Wrong Baby, I Don't Swallow is a perfume by Etat Libre d'Orange, which was released in 2007. The perfume was later renamed Yes, I Do for decency reasons. The scent is described as a light, floral fragrance with notes of jasmine, lily of the valley, orange blossom, amber, patchouli, cacao, musk, and marshmallow. Some reviewers describe the scent as beautiful and innocent, while others find it unremarkable and too similar to other fragrances on the market. The marketing campaign for the perfume has been criticized for its vulgarity and male chauvinism.
| Characteristics | Values |
|---|---|
| Perfumer | Antoine Maisondieu |
| Fragrance | Chypre Floral |
| Top Notes | Lily of the valley, Jasmine, Orange Blossom |
| Middle Notes | Amber, Patchouli, Cacao |
| Base Notes | Musk, Marshmallow |
| Perfumery | Etat Libre d'Orange |
| Year | 2007 |
| Renamed | Yes, I do |
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The provocative name
The name "Don't Get Me Wrong Baby" is considered provocative by some. The perfume was originally named "Don't Get Me Wrong Baby, I Don't Swallow," but was renamed "Yes, I Do" for decency reasons. The original name alludes to a sexual act and is accompanied by a suggestive backstory. The marketing copy describes a man in a car at night, with his hand on the nape of a woman's neck, drawing her towards him. It is said to be the story of a woman who initially resists but ultimately submits to the man's advances, with the art of the American kiss unfolding through the scent's notes.
The name and narrative sparked controversy, with some reviewers deeming them vulgar, tasteless, and male chauvinist. The narrative's depiction of gender dynamics and the objectification of women were particularly criticized. The rename to "Yes, I Do" was an attempt to address these concerns and create a more palatable image for the fragrance.
Despite the changes, some reviewers continued to find the name "Don't Get Me Wrong Baby" intriguing and suggestive. The phrase evokes a sense of playful flirtation and hints at a deeper story or context. The name piques curiosity and adds an element of intrigue to the fragrance, even after the removal of the explicit reference in "I Don't Swallow."
While the name may have been softened, the impact of the original remains. The suggestive nature of the original name and its association with the perfume's narrative continue to shape how the fragrance is perceived and interpreted by consumers. The name "Don't Get Me Wrong Baby" retains a provocative air, inviting interpretation and sparking conversations about the boundaries of taste and appropriateness in fragrance marketing.
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The scent
The opening of the perfume is a beautiful, intensely green muguet, infused with jasmine and guimauve sweetness. The guimauves keep the lily-of-the-valley company throughout, adding a fluffy texture. The scent then stays fairly linear, with the lily-of-the-valley dominating at first, followed by a sweet vanilla and orange scent.
Some reviewers note that the perfume is very light and close to the skin, with poor longevity and projection. However, others find it to be a charming, innocent, and pretty scent, perfect for those who like floral perfumes. The marshmallow note is also notable, adding a fluffy, light, and sparkling feel to the fragrance.
The perfume is said to be a denser, sweeter version of I Don't Swallow by the same brand. It is also compared to Diorissimo, but with softer and sweeter cocoa and marshmallow notes. Overall, the scent is described as floral-fresh, modern, and synthetic, leaning more towards musk than an actual floral scent.
The original version of the perfume, Don't Get Me Wrong Baby, I Don't Swallow, features a similar composition with jasmine, lily-of-the-valley, orange blossom, amber, patchouli, cacao, musk, and marshmallow. This version is described as a light, airy, floral scent, perfect for summer. It has a vanilla/choc/coffee sweetness in the background, adding to its uniqueness.
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The marketing
The perfume's marketing copy paints a picture of a sensual encounter, with a focus on the art of the "American kiss." It describes a man attracting a young woman, drawing her close, and anticipating the chocolaty taste of her mouth. The woman, at first resistant, eventually gives in, and the story unfolds through the scent's notes of lily of the valley, jasmine, orange blossom, amber, patchouli, cacao, musk, and marshmallow.
The brand describes the fragrance as "a hand on the nape of a neck," suggesting a bold and intimate moment. The copy also mentions the "well-behaved manners" of the woman, which some reviewers found to be suggestive of a power dynamic between the man and woman. The marketing seems to be aimed at young women, with descriptions of a "perfectly fresh face" and "innocent" appearance.
Some reviewers felt that the marketing and storyline set expectations for a more mature and provocative scent, while the actual fragrance leans towards a younger, innocent, and floral profile. The dominant note of lily of the valley has been a point of contention, with some finding it too innocent or dusty, while others appreciate its sweetness.
Overall, the marketing of Don't Get Me Wrong Baby perfume has been a mixed bag, with some finding it intriguing and playful, while others criticize it as chauvinistic and misleading. The perfume's name, concept, and storyline have sparked discussions about the appropriateness of its themes and their alignment with the fragrance's scent profile.
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The target market
The marketing campaign for the perfume has been described as vulgar and tasteless, with a suggestive storyline involving a man and a woman. However, the fragrance itself has been praised as beautiful, innocent, and charming. Some reviewers have commented that the scent is unremarkable and too similar to other perfumes on the market.
Despite the mixed reviews of the marketing campaign and the fragrance itself, "Don't Get Me Wrong Baby" seems to be targeted at a younger demographic who are looking for a sweet and innocent-smelling perfume. The light and floral scent is easy to wear and has been compared to the smell of baby powder and talcum powder.
The perfume was released in 2007 and was later renamed "Yes, I Do" for decency reasons. The new name and packaging suggest a more romantic and innocent fragrance, which may appeal to a wider range of consumers. The original marketing campaign and storyline may have been too provocative for some consumers, especially those who are younger or more conservative.
Overall, the target market for "Don't Get Me Wrong Baby" appears to be young women or girls who are looking for a sweet, floral, and innocent-smelling perfume. The light and airy scent is perfect for spring and summer, and the suggestive marketing campaign adds a playful and provocative element to the fragrance.
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The reviews
However, others are disappointed by the perfume, finding it unremarkable and underwhelming. Some reviewers mention that the scent is too light and does not last long on the skin. One reviewer compares it unfavourably to Diorissimo, a similar fragrance with a greener, more innocent tone.
The marketing campaign for the perfume has also received some criticism for being vulgar and male chauvinist. Despite this, some reviewers find the scent itself beautiful, soft, and floral.
The dominant notes in the perfume are lily-of-the-valley, jasmine, orange blossom, amber, patchouli, cacao, musk, and marshmallow. Some reviewers detect a hint of citrus and a sweet vanilla undertone.
Overall, the reviews for "Don't Get Me Wrong Baby" are mixed, with some people loving the innocent, floral scent while others find it disappointing and underwhelming. The durability and projection of the fragrance are also points of contention, with some reviewers wishing for a longer-lasting scent.
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Frequently asked questions
Don't Get Me Wrong Baby is a perfume by Etat Libre d'Orange. It was launched in 2007 and has notes of jasmine, lily of the valley, orange blossom, amber, patchouli, cacao, musk, and marshmallow.
Don't Get Me Wrong Baby, YES I DO is the renamed version of the original Don't Get Me Wrong Baby. The original was deemed vulgar and renamed for decency reasons. The new name is a reference to the original's marketing copy, which tells the story of a man and a woman in a car at night.
The fragrance is described as light, floral, fresh, and slightly powdery. It has been compared to the scent of baby wipes and talcum powder. It is considered a young and innocent scent, perfect for spring.
