The Rihanna Effect: Don't Be Shy Perfume Launch

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Rihanna's perfume of choice is rumoured to be Kilian's Love, Don't Be Shy, a fragrance created by creative director Kilian Hennessy. The scent has been described as gourmand, with notes of orange blossom, honeysuckle, rose, and marshmallow. While some reviewers have found the scent to be too sweet and overpowering, others have praised its longevity and strong scent. Rihanna's use of the perfume has reportedly led to a wait list of 2,500 people for the fragrance.

Characteristics Values
Name Love, Don't Be Shy
Brand KILIAN Paris
Perfumer Calice Becker
Key Notes Neroli, Orange Blossom, Marshmallow
Other Notes Bubblegum, Caramel, Orange, Bergamot, Vanilla
Fragrance Family Narcotics
Fragrance Description A gourmand fragrance with sweet notes of marshmallow, orange blossom, rose essence, and honeysuckle
Longevity Long-lasting
Intensity Strong
Type Eau de Parfum
Bottle Adorned with a distinctive white lacquer and engraved with the representation of Achilles' shield
Refillable Yes
Size 0.25 Fl. Oz.

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Rihanna's signature scent

The perfume is said to be gourmand, opening with sweet notes of marshmallow sugar accord, orange blossom, rose essence, and juicy honeysuckle. The perfume has a warm amber base, lending a touch of sensuality.

The scent is described as lingering and haunting, with a strong presence of sugar. It is said to be extremely sweet, with a dash of something intoxicating and warm. It is also described as having a minty scent, with notes of orange blossom and bergamot.

The perfume is said to have good longevity, with the scent lasting throughout the day and requiring lots of scrubbing to get rid of it. It is said to be a mood lifter and an act of self-care.

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Longevity and intensity

Rihanna's perfume Kilian Love, Don't Be Shy is a gourmand fragrance created by perfumer Calice Becker and released in 2007. The scent is often described as a sophisticated, marshmallow-vanilla concoction that's sweet without being juvenile. It has notes of orange blossom, honeysuckle, bubblegum, caramel, and orange with heavy florals.

The perfume has exceptional longevity and significant sillage, ensuring that it makes a lasting impact. One reviewer noted that the scent lasted throughout the day and required lots of shower scrubbing to get rid of it. Another reviewer commented that the scent lasted even after spending an hour in a hot tub.

The intensity of the perfume is notable, with some reviewers describing it as overpowering or too sweet. However, others find the scent delightful and addictive, owing to the marshmallow accord.

The perfume comes in different sizes, with a 50ml bottle retailing for approximately $250-$300. An extreme version, Love, Don't Be Shy Extreme, was released with an even larger and more intense diffusion trail, making it perfect for outdoor dinners or gatherings.

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Notes of marshmallow, orange blossom, and honeysuckle

Rihanna's perfume, Don't Be Shy, features a combination of marshmallow, orange blossom, and honeysuckle notes, creating an intriguing and captivating scent profile. These notes come together to form a unique and memorable fragrance, adding to the allure of the perfume.

The marshmallow note in the perfume is likely created using ethyl maltol, a substance known for its intense and sweet scent reminiscent of cotton candy and strawberry jam. This ingredient adds a sugary and indulgent aspect to the perfume, providing a playful contrast to the other notes. Ethyl maltol is a key player in the world of perfumery, with its ability to evoke a sense of childhood and sweetness.

Orange blossom, a highly fragrant flower, adds a delicate and feminine touch to the perfume. With its rich history in wedding traditions, the orange blossom note contributes a sense of purity, innocence, and fruitfulness. Its sweet and intoxicating fragrance beautifully complements the other citrusy notes present in the perfume, enhancing its longevity and overall composition.

Honeysuckle, a climbing vine known for its aromatic qualities, brings a unique and complex dimension to the perfume. Its fragrance is composed of various odorants, including hotrienol and isomeric dimethyloctadiendiols, creating a distinctive scent. Honeysuckle is often paired with rose aromas, neroli, tuberose, or vanilla to create enchanting accords.

The combination of marshmallow, orange blossom, and honeysuckle notes in Rihanna's Don't Be Shy perfume results in a sophisticated and captivating fragrance. The interplay between the sweetness of marshmallow, the delicate femininity of orange blossom, and the complex aroma of honeysuckle creates a truly memorable sensory experience.

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Kilian Hennessy's creation

Rihanna's signature scent, Kilian Love, Don't Be Shy, is a creation of Kilian Hennessy, the founder and creative director of the fragrance house Kilian. Hennessy, inspired by the heady aromas of his years spent in Cognac, creates perfumes that encapsulate sex appeal. He deliberately avoids lighter, brighter scents, instead favouring sexy stems like orange blossom, tuberose, and jasmine.

Love, Don't Be Shy, which was one of the first five launches of the fragrance house back in 2007, is a gourmand floral with notes of neroli, sugar, marshmallow, and orange blossom. Hennessy challenged the perfumer Calice Becker to create something entirely new, working with ethyl maltol but not with patchouli. The result is a scent that is warm, exhilarating, and unforgettable—a hug in a perfume bottle.

The perfume's impressive fragrance cloud, as Hennessy describes it, is long-lasting and has a strong presence. The original scent has been described as almost minty, with a refreshing and innocent opening. The scent then settles into a softer, sexier finish, with a pulsing touch of sensuality added by its warm amber base.

Due to its association with Rihanna, Love, Don't Be Shy experienced a surge in popularity, with people eager to smell like the superstar. To meet this demand, Kilian released Love, Don't Be Shy Extreme, a new iteration that boasts an even larger and more intense diffusion trail, perfect for outdoor dinners. This new version retains the elements that made the original so popular while adding an overload of Bulgarian roses and additional orange blossom and neroli essence.

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Reviews and comparisons

Rihanna's favourite perfume, Kilian Love Don't Be Shy, has received mixed reviews. Some describe it as having a strong, sweet, and intoxicating scent, with notes of marshmallow, orange blossom, and neroli. One reviewer likened the scent to a haunting, lingering marshmallow cloud, while another described it as warm and hugging.

Other reviewers noted that the fragrance is extremely sweet and likened it to the scent of licorice, Froot Loops, and cough syrup. One reviewer, who did not enjoy the scent, described it as "sickly sweet" and likened it to "going in a porta potty at a Taylor Swift concert and trying to mask the smell with a sweet, cloying perfume".

The perfume has been described as having a strong, long-lasting scent, with one reviewer noting that they could still smell it on their clothing after several hours. The scent has been characterised as floral, feminine, and soft, and some reviewers have commented on its seductive qualities.

Comparisons have been made to other fragrances, including Baccarat Rouge, with some noting that Love Don't Be Shy has a more pink bubblegum effect. The perfume has also been likened to the scent of "orange blossom water from Middle Eastern shops" and "cream soda or ginger ale".

Overall, while some reviewers were not fans of the scent, others found it captivating and alluring, with one reviewer noting that it has a "sugar-coated siren song effect".

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Frequently asked questions

The perfume is described as gourmand, with notes of orange blossom, honeysuckle, rose, and marshmallow. Some people liken the scent to marshmallows, Froot Loops, cream soda, ginger ale, bubblegum, caramel, and orange.

Reviews are mixed. Some people describe the scent as heavenly, intoxicating, warm, a mood lifter, and an act of self-care. However, others find it too sweet and synthetic, with one reviewer saying it reminded them of "poo".

You can buy 'Love, Don't Be Shy' on Amazon, Sephora, and Kilian's website.

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