Katrina Rosales
Zendaya Maree Stoermer Coleman, known professionally as Zendaya, is an American actress and singer. She has appeared in commercials for Lancôme's Idôle fragrance, riding a horse through Los Angeles. Zendaya also featured in Lancôme's La Vie Est Belle fragrance campaign alongside fellow muses Amanda Seyfried, Isabella Rossellini, Lily Collins, Penelope Cruz, and Julia Roberts.
| Characteristics | Values |
|---|---|
| Commercial for | Lancôme's Idôle fragrance |
| Year | 2019 |
| Celebrity | Zendaya |
| Other celebrities associated with the brand | Julia Roberts, Lupita Nyong’o, Penelope Cruz, Lily Collins, Amanda Seyfried, Isabella Rossellini, Hoyeon, Aya "Coco" Nakamura |
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What You'll Learn
Zendaya's Lancôme Idôle fragrance commercial
Zendaya has been named the newest global ambassador for Lancôme's Idôle fragrance. In her first TV commercial for the brand, the actress and singer is seen riding a horse through the Los Angeles cityscape with a bottle of the fragrance at her side. The ad campaign transports viewers through breathtaking landscapes, including the desert, snow, meadows, and the sea, highlighting the timeless charm of the Lancôme brand.
The commercial was released in June 2023 and features Zendaya's thoughts on what an idol means to her. She said, "I personally think that an idol — and who your idol should be — is yourself really. An idol is whatever definition you want to make it for yourself. I think it's important to make it for yourself and not allow people to define what it is for you. I always say my idol is my future self. I don’t know who she is yet, I haven’t met her yet, but I know she’s there and she’s waiting for me in the future."
Zendaya also discussed her connection to fragrances in an interview with WWD, sharing that scents are immediately attached to emotions and memories. She gave an example of her grandmother's perfume, which she can recognize anywhere and brings back feelings of home.
The Idôle fragrance campaign showcases Zendaya's elegance and the brand's audacious vision. The Mill Paris, along with their colleagues at The Mill Bangalore, created spectacular visual effects, including a stunning 3D canyon that Zendaya and her horse soar through. The seamless integration, meticulous retouching, and mesmerizing sky replacements contributed to the captivating atmosphere of the commercial.
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Zendaya's first fragrance commercial
In 2019, Zendaya made her TV commercial debut for Lancôme's new fragrance, Idôle. In the commercial, the actress and singer are seen riding a horse through the Los Angeles cityscape with a bottle of the fragrance at her side. Zendaya's full brows, brown riding boots, and a gladiator-like dress, along with her impressive horse-riding skills, created a stunning visual. The set-up is grand, with the wind billowing through her curls as she navigates her horse up a flight of stairs in the urban setting.
The fragrance, Idôle, is described as "the world's thinnest fragrance," and its bottle design is reminiscent of other thin objects we often hold in our hands. Zendaya, named Lancôme's newest global ambassador in February 2023, shared her thoughts on what an idol means to her during a behind-the-scenes interview for the commercial. She stated, "I personally think that an idol—and who your idol should be—is yourself, really. An idol is whatever definition you want to make it for yourself. I think it's important to make it for yourself and not allow people to define what it is for you. I always say my idol is my future self."
Zendaya's involvement with Lancôme extends beyond the Idôle fragrance campaign. In 2023, she joined fellow muses, including established names like Julia Roberts, Lupita Nyong'o, Penelope Cruz, and Lily Collins, in representing Lancôme's La Vie Est Belle fragrance. Zendaya's addition to the campaign marked the first time these powerhouse women united to promote the scent, which features notes of spring flowers, earthy patchouli, and vanilla.
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Zendaya's Lancôme La Vie Est Belle campaign
Zendaya has been a Lancôme ambassador since 2023, when she joined the La Vie Est Belle campaign. The campaign brought together Lancôme's celebrity ambassadors, including Julia Roberts, Amanda Seyfried, Isabella Rossellini, Lily Collins, and Penelope Cruz, to celebrate the strong bond between its ambassadors and the iconic fragrance. The campaign, with the tagline "Life is beautiful", was a disruptive and emotional celebration of women supporting and inspiring each other. It aimed to build a strong emotional connection with women around the world by sharing the ambassadors' authentic and spontaneous vision of life and what makes it beautiful.
The La Vie Est Belle fragrance is described as an enticing and feminine blend of floral notes, earthy patchouli, Arabian jasmine, and hints of sweet citrus. The campaign photos were captured by fashion photographer Mario Sorrenti, while the film was produced by rising director Emmanuel Adjei. The campaign video features a reimagined version of "What a Wonderful World" sung by women, as an anthem of happiness.
Zendaya's involvement in the Lancôme La Vie Est Belle campaign is just one of her many brand endorsements. She has also been an ambassador for Tommy Hilfiger and has starred in Marvel Studios' "Spider-Man: Far From Home" and HBO's "Euphoria". Zendaya's fashion sense and beauty have made her a popular choice for brands, and she has become a style icon for many fans.
The La Vie Est Belle fragrance by Lancôme is available in various sizes, including 30ml, 50ml, 100ml, and 150ml, with suggested retail prices ranging from $107.25 to $232.25. The campaign's message of unity and happiness, along with Zendaya's influence, helped to promote the fragrance and create a positive brand image.
Overall, Zendaya's involvement in the Lancôme La Vie Est Belle campaign contributed to its success and further established her as a sought-after brand ambassador. Her participation in the campaign, alongside other influential women, showcased the unique essence and power of each ambassador, embodying the fragrance's namesake and proverb: "Life is beautiful".
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Zendaya's Lancôme Idôle ad: behind the scenes
In 2019, Zendaya became a spokesmodel for Lancôme and made her TV commercial debut for the brand's new fragrance, Idôle. The commercial, released in June 2023, features Zendaya riding a horse through Los Angeles, pursuing new horizons and paving a new path.
Behind the scenes, Zendaya's fashion coordinators ensured she wore nice outfits that suited her well. In the ad, she sports an incredible dress and looks stunning. However, some viewers criticised the ad for being overly dramatic, with one Reddit user commenting on the line "that's the sound of thunder and bangs".
The actress and singer has also been an ambassador for other fashion brands, including Tommy Hilfiger, with whom she co-designed Tommy x Zendaya capsule collections. Her runway shows at Paris and New York Fashion Weeks were praised for their diversity and inclusivity.
Zendaya's Lancôme Idôle ad is just one of her many projects. She has also starred in Marvel Studios' "Spider-Man: Far From Home" and HBO's "Euphoria". In addition to her acting and fashion endeavours, Zendaya released a book in 2013 and introduced a shoe collection in 2015. She has also ventured into designing gender-fluid clothing lines and co-designing capsule collections.
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Zendaya's Lancôme Idôle ad: riding a horse through LA
Zendaya's Lancôme Idôle ad sees the actress riding a horse through Los Angeles. The visual, which marks Zendaya's TV commercial debut, is a metaphor for the epic, yet intimate journey towards the future that every woman embarks on.
In the ad, Zendaya sports full brows, brown riding boots, and a gladiator-style dress. Her hair is in glorious curls, blowing in the wind as she rides her white horse through the city. The horse even gallops up some stairs, with Zendaya impressively remaining on horseback. The ad also features several men carrying messenger bags and coffee, who don't do a double-take at the unusual sight. Zendaya's perfume bottle can be seen slung across her shoulder in a crossbody bag.
The Idôle fragrance is dubbed "the world's thinnest fragrance", with a bottle that resembles other thin objects you might hold in your hand. The scent is created by three female perfumers, and is described by Zendaya as representing the idea that "an idol...is yourself really". She goes on to explain that "an idol is whatever definition you want to make it...it’s important to make it for yourself and not allow people to define what it is for you".
The Lancôme ad is not Zendaya's first involvement with perfume campaigns. She has previously been featured in Lancôme's La Vie est Belle fragrance campaign alongside Julia Roberts, Amanda Seyfried, Isabella Rossellini, Lily Collins, Penelope Cruz, Hoyeon, and Aya "Coco" Nakamura.
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Frequently asked questions
Yes, Zendaya has done perfume commercials for Lancôme's Idôle fragrance.
The commercial features Zendaya riding a horse through Los Angeles, with breathtaking landscapes including the desert, snow, meadows, and the sea.
Zendaya has said, "I don't know what fragrance my grandmother wears, but I can smell it anywhere. If I smelled somebody with my grandma's perfume I'd be like, 'That's my grandmother's perfume. You smell like my grandma.' But in a good way, because that's the smell I've grown up with and it feels like home for me."
