Waaft's Impact: Men's Cologne And Beyond

Waft is a company that allows customers to design their own fragrances. They offer a range of options for customisation, including the ability to choose between masculine, unisex, or feminine scents, as well as different times of day, activities, moods, and personal styles. Customers can also select their favourite fragrances and specific notes to include. While Waft does not create completely bespoke fragrances, they do offer a unique and personalised experience. The process is simple and affordable, making it a great option for those who want to wear a personalised fragrance without breaking the bank.

Waft allows customers to create their own fragrances

Waft is a fragrance company that allows customers to create their own perfumes. The company was founded on the definition of the word "waft" – "to pass gently through the air". Waft's fragrances are crafted from high-quality, sustainable ingredients sourced from around the world and are said to be eight to ten times higher in quality than other luxury fragrance brands.

The process of creating a personalised fragrance with Waft begins with the Waft Lab, an interactive experience where users answer a series of questions about their preferences, including the type of scent they are looking for (masculine, feminine, or unisex), the time of day they will wear it, the occasion, the mood, and their personal style. Users can also select specific fragrance ingredients that they like, or enter the name of a branded perfume they like to help guide the perfumers.

Based on the user's answers, Waft's algorithm matches them with a perfumer who will create a unique fragrance tailored to their preferences. In addition to the main fragrance, Waft also provides two smaller layering fragrances that can be worn alone or layered with the main fragrance to create new scents.

The entire process is done online and costs $79 USD for a 50ml Eau de Parfum and two 15ml Eau de Parfums, or $99 USD for a 100ml and two 15ml Eau de Parfums. While the fragrances are not truly custom-made, Waft offers an iron-clad money-back guarantee if customers are not satisfied with their purchase.

Overall, Waft provides an affordable and accessible way for customers to create their own unique fragrances, though some reviewers have noted that the resulting perfumes may not always align with their expectations or selected preferences.

The company works with International Flavors & Fragrances (IFF)

Waft is a company that offers a personalised perfume service. It works in partnership with International Flavors & Fragrances (IFF), a world leader in food, beverage, health, biosciences, and scent.

IFF is an American corporation that creates products across various categories, including scent, nutrition, enzymes, and probiotics, which it markets globally. The company has a presence in 44 countries and is headquartered in New York City. It was formed in 1958 through the merger of Polak & Schwarz (P&S) and van Ameringen-Haebler and has since grown to become one of the leading fragrance producers in the world.

IFF brings its expertise in bioscience, chemistry, flavours, and fragrances to partner with customers of all sizes. In the fragrance space, IFF's perfumers craft unforgettable fragrance experiences for fine fragrances, consumer products, and beauty brands.

In 1968, IFF established the Monell Chemical Senses Center, dedicated to taste and smell research, in conjunction with the Monell Foundation. In 1985, Dr. Braja D. Mookherjee, an IFF scientist, pioneered Living Flower technology, revolutionising the way perfumes are created.

Additionally, IFF has a strong commitment to sustainability and was recognised as one of the top green companies in the U.S. in the 2016 Newsweek Green Rankings. The company has implemented several initiatives to reduce its environmental impact, such as adopting the 12 Principles of Green Chemistry and developing renewable energy sources for its facilities.

Waft offers a money-back guarantee

Waft's money-back guarantee reflects the company's commitment to customer satisfaction and sets it apart from other fragrance brands. It demonstrates that Waft values its customers' happiness and wants to build trust with them. This approach to customer service is commendable and encourages customers to take a chance on creating their own personalised fragrance.

The process of creating a personalised fragrance on Waft is simple and straightforward. Customers go through the Waft Lab, an interactive experience where they answer a series of questions about their preferences, such as the type of scent they are looking for, the occasion for wearing it, and their personal style. They can also select specific ingredients they like or choose a branded perfume as a reference point.

After completing the questionnaire, customers receive a signature fragrance created by a renowned perfumer at International Flavours and Fragrances (IFF). Waft collaborates with IFF, a leading fragrance house, to create unique and exceptional fragrances. The perfume is crafted with high-quality ingredients sourced from around the world and is tailored to the customer's unique preferences and tastes.

In addition to the main fragrance, Waft also provides two layering scents that can be used to create new and unique combinations. These layering scents are complete fragrances in themselves and can be worn alone or layered with the main fragrance to create an even more personalised experience.

While Waft's fragrances are designed to be long-lasting, with a concentration of 15% to 20% Eau De Parfum, the company acknowledges that fragrance doesn't last forever. Open bottles typically have a shelf life of twelve months, and unopened bottles can last up to two years or more if stored properly. To prolong the life of the fragrance, Waft recommends storing it in a cool, dry place, away from direct sunlight, or even in the refrigerator.

Waft's money-back guarantee is a risk-free way for customers to explore the world of personalised fragrances. It takes the worry out of buying perfume online and not knowing if one will like it. With Waft's guarantee, customers can be adventurous and creative in their fragrance choices, knowing that they have the option to return it if it doesn't meet their expectations.

Overall, Waft's money-back guarantee is a strong selling point and sets the company apart from its competitors. It encourages customers to take a chance on creating their own unique fragrances and assures them that they have nothing to lose. With Waft's guarantee, customers can confidently explore the exciting world of personalised perfumes.

Waft provides three fragrances: one main and two layering scents

The process of creating a personalised fragrance with Waft begins with an online questionnaire, which helps to establish the core elements of the fragrance. This includes choices such as gender, time of day, activity, mood, and personal style. Users can also select specific fragrance ingredients that they like. Based on these choices, Waft creates a unique fragrance that is tailored to the individual's preferences and personality.

While the main fragrance is customisable, the two layering fragrances are pre-selected by Waft and are meant to complement and enhance the main scent. However, users can choose to have their own favourite fragrances as the layering scents instead.

The fragrances are crafted by leading perfumers at International Flavours and Fragrances (IFF) and made from high-quality, sustainable ingredients sourced from around the world. The entire process, from creation to delivery, typically takes about a week.

The Waft Lab is an interactive experience that helps customers establish the core elements of their fragrance

After submitting their preferences, Waft's perfumers analyse the customer's answers and craft a personalised fragrance. The fragrance comes in a 1.7 oz bottle, with two mini rollerballs that can either "relax" or "intensify" the scent.

Waft was founded by Valerie Boffy, who wanted to bring back the craft of personally commissioned perfume and make it available to everyone. The company works in partnership with International Flavors & Fragrances (IFF) and uses the highest-quality sustainable ingredients.

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