Target's Fragrance Offerings For Men: What You Need To Know

Target has been selling fragrances for men since 2023, when the Fine'ry perfume brand was launched. Although the brand was initially gender-neutral, it has since expanded to include male-targeted scents such as Not Another Blue and Smoke & Leather. The fragrances are available exclusively at Target and retail for under $40 a bottle.

Target's Fine'ry perfume line for men

Target's affordable perfume line Fine'ry has expanded its consumer base by launching a line of fragrances for men. The brand, which was launched in January 2023, was not initially marketed as male or female, but Fine'ry says it overindexes with female consumers.

On 30 December 2024, Fine'ry launched nine male-targeted scents, including Not Another Blue and Smoke & Leather. Each men’s scent will retail for $29.99, with a travel-sized trio containing Ultra, Not Another Blue and Two Billion available for $19.99. The Fine'ry For Him line will be available in the men’s grooming aisles in select stores from 23 February 2025.

Fine'ry is confident that young men will find the fragrance performance they are looking for in its more affordable options. Dana Steinfeld, svp of brand incubation and product innovation at Maesa, said: "The absolute No. 1 thing that all consumers, but specifically the [young male] consumers, want is that really long-lasting, strong fragrance experience, and we are absolutely delivering on that."

The men’s fragrance market has been booming in 2024, with teen boys, in particular, taking off as a valuable demographic. Piper Sandler’s 2024 Taking Stock With Teens Survey found that teen boys outspent teen girls on fragrance for the first time in autumn 2024. However, the report also showed that young men were more interested in higher-end fragrances than their female counterparts.

The Fine'ry For Him line's launch

Target's affordable perfume line Fine'ry has expanded its consumer base by launching a line of fragrances for men. The brand, which was initially launched in January 2023, was not marketed as male or female but has since overindexed with female consumers.

On Sunday, Fine'ry launched nine male-targeted scents, including Not Another Blue and Smoke & Leather. The men's fragrances will be available in the men's grooming aisles in select stores from 23 February. Each scent will retail for $29.99, with a travel-sized trio containing Ultra, Not Another Blue and Two Billion available for $19.99.

Fine'ry is confident that its fragrances will appeal to young men seeking a long-lasting, strong fragrance experience at an affordable price point. The brand has cut costs and maintained affordability by relying on artificial intelligence to build out its marketing.

The launch of the Fine'ry For Him line comes at a time when the men's fragrance market is booming, with teen boys, in particular, emerging as a valuable demographic. According to Piper Sandler's 2024 Taking Stock With Teens Survey, teen boys outspent teen girls on fragrance for the first time in fall 2024. However, the report also showed that young men were more interested in higher-end fragrances than their female counterparts.

Fine'ry's male-targeted scents

Target's affordable perfume line Fine'ry has launched nine male-targeted scents, including Not Another Blue and Smoke & Leather. The brand, which was initially launched in January 2023, was not marketed as male or female, but Fine'ry says it overindexes with female consumers.

The Fine'ry For Him line will be available in the men's grooming aisles in select stores, with each scent retailing for $29.99. A travel-sized trio will also be available for $19.99. Fine'ry is confident that young men will be attracted to its affordable options, which offer a long-lasting, strong fragrance experience.

The brand will not overcommunicate the masculine-leaning scents, with the bottle design retaining the same minimalist look as the original launch. The men's fragrance market has been booming in 2024, with teen boys, in particular, taking off as a valuable demographic. Fine'ry's male-targeted scents aim to provide an affordable alternative to designer and luxury scents, such as Le Labo Santal 33 and Tom Ford Lost Cherry.

The men's fragrance market

Target's affordable perfume line Fine'ry is looking to capitalise on this growing market by launching nine male-targeted scents like Not Another Blue and Smoke & Leather. Each men’s scent will retail for $29.99, with a travel-sized trio containing Ultra, Not Another Blue and Two Billion available for $19.99. Fine'ry is confident that young men will find the fragrance performance they are looking for in its more affordable options.

Although Fine'ry was not initially marketed as male or female, the brand has said that it overindexes with female consumers. Close to two years after its launch, Fine'ry is now looking to broaden its consumer base by connecting more directly with male consumers. The brand will not overcommunicate the masculine-leaning scents, however, with the bottle design retaining the same minimalist look as the original launch.

Affordable fragrances for men

Target does sell fragrances for men, with the Fine'ry For Him line offering eau de parfums with trendy notes like cherry and sandalwood for under $40 a bottle. The brand was launched in January 2023 by brand incubator Maesa, and while it was not initially marketed as male or female, it has since expanded its consumer base to include men. The men's scents will be available in the men's grooming aisles in select stores, with each scent retailing for $29.99. A travel-sized trio is also available for $19.99.

The Fine'ry For Him line includes nine male-targeted scents, such as Not Another Blue and Smoke & Leather. The brand is confident that young men will find the long-lasting, strong fragrance experience they are looking for in its more affordable options. The brand has also cut costs by relying on artificial intelligence to build out its marketing.

While the top fragrance brands for teen boys are typically dominated by designer names like Jean Paul Gaultier and Dior, Fine'ry offers a more affordable alternative without compromising on fragrance performance. With consumers becoming increasingly knowledgeable about fragrances, there has been buzz around whether Fine'ry's scents are worthwhile dupes for highly coveted and expensive designer and luxury scents. However, Fine'ry has stated that the dupe model is not a part of their strategy.

Frequently asked questions