Lance Carson
Serena Williams, a retired tennis star with 98 pro titles under her belt, has ventured into the world of cosmetics and fragrances. In 2020, Williams revealed that she is allergic to perfumes and fragrances, which presented a unique challenge given her interest in the beauty industry. Despite this, Williams has actively participated in fragrance ventures, including designing packaging artwork for a body mist called Whatever It Takes Serena Williams Hint of Blood Lily Body Mist and launching a car fragrance called Coastal Morning for the Lincoln Star Concept vehicle. Williams also runs her own beauty brand called Wyn Beauty.
| Characteristics | Values |
|---|---|
| Allergic to perfume | Yes |
| Own perfume brand | No |
| Investment in perfume company | Yes, Skylar Fragrances |
| Designed fragrance packaging | Yes, for the Whatever It Takes campaign |
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What You'll Learn
Serena Williams is allergic to perfume
Serena Williams, the legendary tennis player, has an allergy to perfume. In a recent Q&A session on social media, when asked about her favourite perfume, she replied:
> Favourite perfume? I’m allergic to perfume so I need to wear something that’s like fun and fragrance-free, like, that does not burn my skin. So if you have suggestions like that, let me know.
Williams has been allergic to perfume for years and has not been able to wear any fragrances or scents because of her allergy. This is an unusual problem, especially considering that perfume or fragrance is considered a must for any tennis player. In a sport as physically demanding as tennis, players tend to break a sweat and spend hours on the court, resulting in body odour.
However, Williams has found a solution that works for her. She has invested in a company called Skylar Fragrances, which produces natural scents. She shared her discovery in an Instagram live session:
> I just found one that works for me called Skylar. I’m an investor in a lot of companies, and this company reached out to someone on my team. I love natural scents because I have been allergic to perfume and haven’t worn it for years. I absolutely loved these, so now I’m an investor in the brand as well.
Despite her allergy, Williams has not shied away from exploring and investing in the world of cosmetics and fragrances. She runs her own beauty brand called "Wyn Beauty" and has also been a brand ambassador for Lincoln since 2018, even launching a signature fragrance called "Coastal Morning" for the Lincoln Star Concept vehicle.
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Williams endorses Skylar Fragrances
Serena Williams is a well-known and successful tennis player with a long list of accomplishments and ventures to her name. One such venture is her endorsement deal with Skylar Fragrances, a natural perfume and fragrance company.
Williams has been very open about her allergy to perfumes and fragrances, revealing this information to her fans during an Instagram Live session. Despite her allergy, Williams has expressed her love for natural scents, which is why she decided to partner with Skylar Fragrances.
In her own words, Williams shared:
> "I just found one that works for me called Skylar. I’m an investor in a lot of companies, and this company reached out to someone on my team. I love natural scents because I have been allergic to perfume and haven’t worn it for years. I absolutely loved these, so now I’m an investor in the brand as well."
Williams' endorsement of Skylar Fragrances is a testament to her business acumen and her commitment to investing in companies that align with her personal brand and values. It also shows her dedication to finding solutions that work for her, even in the face of challenges like her allergy.
In addition to her work with Skylar Fragrances, Williams has also designed and created fragrance packaging artwork for the "Whatever It Takes" campaign, which raises funds for key global development causes. This further highlights her creativity and social responsibility as an entrepreneur.
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She has designed a body mist called 'Whatever It Takes'
Serena Williams, the world-renowned tennis icon, has ventured into the realm of fragrances with the creation of a captivating body mist called "Whatever It Takes." This venture showcases Serena's entrepreneurial spirit and her desire to make a positive impact beyond the tennis court.
"Whatever It Takes" is more than just a body mist; it embodies Serena's passion for making a difference. The campaign associated with the product is dedicated to raising funds for critical global development causes. These causes include poverty alleviation, protection of children, and environmental conservation, reflecting Serena's commitment to using her platform for positive change.
The body mist itself exudes elegance and sophistication, just like Serena's iconic presence on and off the tennis court. With a hint of blood lily, the fragrance is designed to be sprayed lightly onto the skin, enhancing one's natural aura. The delicate scent is applied to the wrists, neck, and behind the ears, creating a subtle yet enchanting fragrance.
Serena has also left her creative mark on the fragrance packaging. The artwork she designed reflects the themes of compassion, hope, and peace for the future. This attention to detail showcases Serena's holistic approach to product development, ensuring that both the scent and its packaging resonate with the values she embodies.
"Whatever It Takes" by Serena Williams is not just about smelling delightful; it's about making a statement and contributing to a brighter future. With each spray, users are reminded of Serena's unwavering commitment to making a difference while enjoying a scent that embodies her spirit and passion.
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Williams is a brand ambassador for Lincoln
Serena Williams has her own beauty brand called "Wyn Beauty". She has also invested in a natural fragrance company called Skylar Fragrances. However, Williams has stated that she is allergic to perfume and hasn't worn it for years.
Despite this, Williams has been a brand ambassador for Lincoln since 2018. The luxury automotive brand of Ford Motor Company is committed to creating compelling vehicles with an exceptional ownership experience. Williams has been a prominent part of Lincoln's campaigns for its flagship SUV, the Lincoln Navigator. The tennis champion and entrepreneur embodies the same values of strength, elegance, and authentic drive that define the Lincoln brand.
The 2025 Lincoln Navigator campaign, titled "Mic Drop", features Williams alongside the 5th-generation Lincoln Navigator. The campaign showcases the vehicle's new features, including Lincoln Rejuvenate, which transforms the cabin into a mobile spa. The campaign debuted during the Elite Eight March Madness Game and rolled out across various platforms, including linear broadcast, streaming, and digital.
As a longtime owner and ambassador of the brand, Williams is well-suited to represent Lincoln. The collaboration between the two icons is a powerful statement of excellence and luxury. Williams's presence in the campaign adds a layer of authenticity and elegance to the vehicle's introduction, showcasing Lincoln's commitment to crafting vehicles that seamlessly blend power with poise.
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She launched a car fragrance called 'Coastal Morning'
Serena Williams, a 23-time Major winner, has had a top-flight career on the WTA Tour spanning over two decades. Since her retirement from professional tennis in 2022, Williams has focused on her family and business ventures, including her beauty brand, Wyn Beauty.
Interestingly, Williams has also invested in a fragrance company called Skylar Fragrances, which produces natural scents. In an Instagram live session, Williams revealed that she is allergic to perfumes and hasn't been able to wear them for years. However, she found a natural scent from Skylar Fragrances that works for her, and she is now an investor in the brand.
In addition to her involvement with Skylar Fragrances, Williams has also launched a car fragrance. In December 2022, Williams introduced her signature fragrance called "Coastal Morning." This fragrance, however, is not meant for personal use on pulse points. Instead, it is designed for the Lincoln Star Concept vehicle. As a brand ambassador for Lincoln since 2018, Williams collaborated with the car brand to create this unique fragrance experience for their concept car, which features the Rejuvenation Moods installation.
The launch of "Coastal Morning" is an innovative take on fragrances, showcasing Williams' versatility and entrepreneurial spirit. By creating a scent specifically for a car, Williams has expanded the traditional boundaries of fragrance use and offered a new way for people to experience and engage with fragrances in their daily lives, specifically while spending time in their vehicles. This non-traditional approach to fragrances demonstrates Williams' willingness to explore new avenues and her understanding of the potential for fragrances to enhance various aspects of our daily routines.
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Frequently asked questions
Serena Williams is allergic to perfumes but has invested in a fragrance company called Skylar Fragrances, which produces natural scents.
Skylar Fragrances is a brand that Serena Williams invested in. The company creates natural scents that are free from harmful chemicals and are safe for people with allergies.
Serena Williams designed the fragrance packaging artwork for the "Whatever It Takes" campaign, which raises funds for key global development causes. The fragrance is called Hint of Blood Lily Body Mist.
No, Serena Williams does not have her own perfume brand. However, she has invested in Skylar Fragrances and designed the packaging for Hint of Blood Lily Body Mist.
Serena Williams has not endorsed a perfume brand, but she has endorsed other cosmetic products and runs her own beauty brand called "Wyn Beauty". She also launched a car fragrance called "Coastal Morning" for the Lincoln Star Concept vehicle.
