P&G's Fragrance Business: What's The Current Status?

Procter & Gamble (P&G) has acquired and divested many fragrance brands over the years. The company has produced fragrances including Ghost Man, Cherish, Ghost Anticipation, Luminous, Ghost Captivating, Bamboo, Made to Measure, Gucci Première, Gucci Guilty pour Homme, Guilty, Gucci Flora, Gucci by Gucci pour Homme, Gucci Pour Homme II, Gucci by Gucci, Cuiron, Helmut Lang Eau de Cologne, Helmut Lang Eau de Parfum, Helmut Lang Parfum, Velviona, 007 for Women, James Bond 007 Ocean Royale, James Bond 007 Quantum, James Bond 007, Muse de Rochas, Secret de Rochas, Eau Sensuelle, Désir de Rochas pour Homme, Désir de Rochas pour Femme, Secret Wish, Flight of Fancy, Rock Me!, Black Star, Forbidden Rose, and Wild Rose.

Procter & Gamble's fragrance acquisitions and divestures 1990-2015

Procter & Gamble's fragrance acquisitions and divestures from 1990 to 2015 include:

Fragrances produced under P&G

• Cuiron
• Helmut Lang Eau de Cologne
• Helmut Lang Eau de Parfum
• Helmut Lang Parfum
• Velviona
• Mexx Diversity Woman
• Energizing Man
• Energizing Woman
• Mexx Pure for Him
• Mexx Pure for Her
• Mexx Fly High Woman
• Mexx Fly High Man
• Christina Aguilera
• Inspire
• Royal Desire
• Red Sin
• Unforgettable
• Secret Wish
• Flight of Fancy
• Rock Me!
• Black Star
• Forbidden Rose
• Wild Rose
• Everything from The One onwards, including the Velvet lines
• D&G numbered lines
• Light Blue Pour Homme
• The One for Men
• Dolce
• Dolce & Gabbana pour Homme Intenso
• Everything from Dunhill Fresh to Dunhill Custom

Divested

• Navy and Incognito were sold to Dana in 1996
• Secret Wish, Flight of Fancy, Rock Me! were divested in 2014
• The license for Unforgettable expired in 2006
• The company was divested in 2015 as part of a sale to Coty

Fragrances produced under P&G

Procter & Gamble (P&G) has acquired and divested several fragrances between 1990 and 2015. Fragrances produced under P&G include Ghost Man, Cherish, Ghost Anticipation, Luminous, Ghost Captivating, Bamboo, Made to Measure, Gucci Première, Gucci Guilty pour Homme, Guilty, Gucci Flora, Gucci by Gucci pour Homme, Gucci Pour Homme II, Gucci by Gucci, Cuiron, Helmut Lang Eau de Cologne, Helmut Lang Eau de Parfum, Helmut Lang Parfum, Velviona, 007 for Women, James Bond 007 Ocean Royale, James Bond 007 Quantum, Muse de Rochas, Secret de Rochas, Eau Sensuelle, Désir de Rochas pour Homme, Désir de Rochas pour Femme, Secret Wish, Flight of Fancy, Rock Me!, Black Star, Forbidden Rose, and Wild Rose.

P&G acquired Wella in 2003, but the fragrance division, Cosmopolitan Cosmetics, operated autonomously until 2005. P&G still owns the brand Giorgio Beverly Hills but licenses it to Elizabeth Arden. Shulton's Old Spice is still with P&G, but most other Shulton brands were sold off after acquisition.

P&G's acquisition of Wella in 2003

Procter & Gamble (P&G), one of the world's biggest consumer goods companies, acquired Wella, the world's second-biggest supplier of hair care products, in 2003.

P&G agreed to pay €3.4 billion ($3.6 billion) in cash to the family shareholders in Wella for 77.6% of the voting shares. The total value of the deal was estimated at €5.4 billion, including the assumption of Wella's debt of €1.1 billion. P&G also offered to buy out other stockholders, and shareholders had the opportunity to exchange their Wella stocks for P&G stocks.

The acquisition was seen as a strategic move by P&G to strengthen its presence in the hair care market, particularly in Europe, where Wella had a strong presence. Wella's strength in Europe was expected to complement P&G's strength in North America, allowing P&G to expand its global reach and market share in the hair care industry.

The acquisition was not without its challenges, as P&G had to navigate through regulatory approvals and shareholder dynamics. The deal was subject to approval by EU and U.S. anti-trust authorities, and P&G faced opposition from some Wella shareholders, who argued that they had been paid less than the Stroeher family, which previously owned Wella. As a result, P&G was ordered by a German court to pay an additional €230 million to minority shareholders, bringing the total acquisition cost to €6.5 billion.

Art of Shaving

Procter & Gamble (P&G) has acquired and divested many fragrance brands over the years. Some of the fragrances produced under P&G include Ghost Man, Cherish, Ghost Anticipation, Luminous, Ghost Captivating, Bamboo, Made to Measure, Gucci Première, Gucci Guilty pour Homme, Guilty, Gucci Flora, Gucci by Gucci pour Homme, Gucci Pour Homme II, Gucci by Gucci, Cuiron, Helmut Lang Eau de Cologne, Helmut Lang Eau de Parfum, Helmut Lang Parfum, Velviona, 007 for Women, James Bond 007 Ocean Royale, James Bond 007 Quantum, Muse de Rochas, Secret de Rochas, Eau Sensuelle, Désir de Rochas pour Homme, Désir de Rochas pour Femme, Secret Wish, Flight of Fancy, Rock Me!, Black Star, Forbidden Rose, and Wild Rose.

P&G has also divested some fragrance brands, including Abril Lavigne, Chiemsee, Cindy Crawford, and Shulton’s Old Spice. However, Old Spice is still with P&G, and most other Shulton brands were sold off after acquisition.

One of the fragrance brands that P&G has acquired is The Art of Shaving, which has a line of fragrances. The Art of Shaving is a brand that focuses on providing a luxurious shaving experience for men. The brand offers a range of shaving products, including shaving creams, brushes, razors, and aftershaves. The Art of Shaving products are known for their high quality and attention to detail, with a focus on using natural ingredients and essential oils to create a soothing and refreshing shaving experience.

The Art of Shaving offers a variety of shaving creams and gels, each designed to provide a close and comfortable shave. The brand's shaving brushes are made with high-quality badger hair, ensuring a soft and gentle application of the shaving cream. The Art of Shaving also offers a range of razors, including both traditional straight razors and modern safety razors, allowing customers to choose the shaving experience that best suits their needs and preferences.

In addition to shaving products, The Art of Shaving also offers a line of aftershaves and fragrances. These products are designed to soothe and refresh the skin after shaving, providing a lasting sense of comfort and relaxation. The Art of Shaving's fragrances are carefully crafted to complement the brand's shaving products, creating a cohesive and sophisticated grooming experience for men.

Overall, The Art of Shaving by P&G offers a comprehensive range of shaving and grooming products that cater to the needs and preferences of discerning men. By combining high-quality ingredients, attention to detail, and a focus on the art of shaving, the brand has established itself as a trusted name in the world of men's grooming and fragrances.

P&G's ownership of Gillette

Procter & Gamble (P&G) has owned several fragrances over the years, including Ghost Man, Cherish, Ghost Anticipation, Luminous, Ghost Captivating, Bamboo, Made to Measure, Gucci Première, Gucci Guilty pour Homme, Guilty, Gucci Flora, Gucci by Gucci pour Homme, Gucci Pour Homme II, Gucci by Gucci, Cuiron, Helmut Lang Eau de Cologne, Helmut Lang Eau de Parfum, Helmut Lang Parfum, Velviona, 007 for Women, James Bond 007 Ocean Royale, James Bond 007 Quantum, James Bond 007, Muse de Rochas, Secret de Rochas, Eau Sensuelle, Désir de Rochas pour Homme, Désir de Rochas pour Femme, Old Spice, Art of Shaving, Secret Wish, Flight of Fancy, Rock Me!, Black Star, Forbidden Rose, and Wild Rose.

P&G has also acquired several fragrance brands, including Wella in 2003, and the fragrance division Cosmopolitan Cosmetics, which operated autonomously until 2005.

While P&G has divested some of its fragrance brands, such as Abril Lavigne, Chiemsee, Cindy Crawford, and Shulton's Blue Stratos, it still owns many others. Notably, P&G continues to own the fragrance brand Giorgio Beverly Hills, although it licenses the brand to Elizabeth Arden.

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