Paula's Choice: Fragrance-Free Skincare For Sensitive Skin

Paula's Choice is a skincare and makeup brand that was founded by Paula Begoun in 1995. The brand has gained a cult following for its scientifically backed, powerful skincare products. Paula's Choice is known for its safe and effective formulas, which are free from fragrances, dyes, and phthalates. The brand offers a range of fragrance-free skincare, hair care, and makeup products, catering to those with sensitive skin.

Paula's Choice products are 100% fragrance-free

The brand's website features a skincare ingredient dictionary that beauty editors often reference. Its products are formulated to be non-irritating and free of any ingredients that your skin doesn't need, such as fragrances, dyes, and phthalates.

Paula's Choice is also Leaping Bunny certified, meaning that its products are not tested on animals. The brand is intentional with its packaging, too. Products don't come in jars or transparent packaging, so formulas stay potent for as long as possible.

Paula's Choice offers fragrance-free hair care products, such as the All Over Hair & Body Shampoo.

The brand uses scientifically-backed ingredients

Paula's Choice is a skincare brand founded by Paula Begoun in 1995. The brand has amassed a cult following thanks to its collection of powerful skincare products that use scientifically-backed ingredients. Paula's Choice takes a no-BS approach to skincare, focusing on what's in the products and what's not. All of their products are formulated to be free of dyes, fragrances, and phthalates. The brand's website features a handy skincare ingredient dictionary that beauty editors and dermatologists often reference.

Paula's Choice products are developed using hundreds of independent studies, safety data, and consumer testing. The brand is committed to creating safe and effective formulas backed by scientific research. Their products are formulated to be non-irritating and free of any unnecessary ingredients, such as fragrances and dyes. The brand is also intentional about its packaging, avoiding jars or transparent containers to ensure that formulas stay potent for as long as possible.

Paula's Choice offers a range of fragrance-free skincare and makeup products for the face and body, as well as hair care products like the All Over Hair & Body Shampoo. The brand understands that fragrances can be irritating or damaging to the skin, and that "hypoallergenic" and "dermatologically tested" are often just marketing terms. Instead, they focus on creating effective products backed by scientific research and formulated with ingredients that are good for the skin.

The brand's commitment to scientifically-backed ingredients and formulas sets them apart in the skincare industry. By combining scientific research with a no-BS approach, Paula's Choice has gained a loyal following of customers who trust their effective and safe products. Their transparency about ingredients and commitment to creating non-irritating formulas make them a trusted choice for those with sensitive skin or fragrance sensitivities.

Their products are formulated to be non-irritating

Paula's Choice is a skincare brand founded by Paula Begoun in 1995. The brand has a cult following thanks to its collection of powerful skincare products that are formulated to be non-irritating and free of any ingredients that are not beneficial to the skin, such as fragrances and dyes. Paula's Choice uses scientifically backed ingredients and a no-nonsense approach to skincare. The brand's website features a skincare ingredient dictionary that is often referenced by beauty editors.

Paula's Choice products are developed using hundreds of independent studies, safety data, and consumer testing. The brand is also intentional about its packaging, avoiding jars or transparent packaging to ensure formulas stay potent for as long as possible.

The brand offers a range of fragrance-free skincare and makeup products for the face and body, as well as hair care products like the All Over Hair & Body Shampoo. Fragrances are often used to mask unpleasant-smelling ingredients in cosmetics, but Paula's Choice prioritises safe and effective formulas backed by scientific research.

The brand also emphasises that terms like "hypoallergenic" and "dermatologically tested" are marketing terms and do not guarantee the effectiveness or gentleness of a cosmetic product. Instead, Paula's Choice focuses on creating products that are truly non-irritating and suitable for sensitive skin.

Paula's Choice is Leaping Bunny certified

Paula's Choice is a skincare and makeup brand that was founded by Paula Begoun in 1995. The brand has a cult following thanks to its collection of powerful skincare products that use scientifically backed ingredients. Paula's Choice is also Leaping Bunny certified.

Paula's Choice products are formulated to be free of dyes, fragrances, and phthalates. The brand's website features a skincare ingredient dictionary that beauty editors often reference. The brand is also intentional with its packaging, avoiding jars or transparent packaging so that formulas stay potent for as long as possible.

Paula's Choice offers a range of fragrance-free skincare, haircare, and makeup products for the face and body. Their fragrance-free hair care products include the All Over Hair & Body Shampoo. The brand also offers skincare advice and exclusive deals to its members.

Paula's Choice's commitment to safe and effective formulas backed by scientific research, as well as its Leaping Bunny certification, ensures that its products are cruelty-free and free from unnecessary ingredients like fragrances.

The brand offers skincare advice

Paula's Choice is a skincare brand founded by Paula Begoun in 1995. The brand has gained a cult following thanks to its collection of powerful skincare products that are backed by scientific research. Paula's Choice uses scientifically backed ingredients and a no-nonsense approach to skincare. The brand offers skincare advice and has a customer care team of skincare and product experts who can guide customers to the best products for their skin. The website features a skincare ingredient dictionary that is often referenced by beauty editors.

Paula's Choice products are formulated to be free of dyes, fragrances and phthalates. The brand's range includes fragrance-free hair care products, such as the All Over Hair & Body Shampoo, as well as skincare and makeup products that are 100% fragrance-free.

The brand is intentional with its packaging, avoiding jars or transparent packaging so that formulas stay potent for as long as possible. Paula's Choice is also Leaping Bunny certified, demonstrating its commitment to safe and effective formulas.

Paula's Choice believes that what's in the products is just as important as what's not. The brand prioritises safe and effective formulas, ensuring that all products are non-irritating and free of any unnecessary ingredients, including fragrances and dyes. This approach sets Paula's Choice apart from other brands that may use fragrances to mask the unpleasant smell of certain ingredients.

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