Heidi Norton
Louis Vuitton Malletier, the French fashion house founded in 1854, is renowned for its leather goods and luxury luggage. However, the brand has also ventured into the realm of fragrances, offering an extensive collection of perfumes and colognes for both men and women. With their earliest edition launched in 1927, Louis Vuitton perfumes are crafted with meticulous attention to detail, utilising the finest materials and drawing inspiration from diverse olfactory heritages, such as the Middle East's iconic oud. Each scent is an invitation on a journey, evoking vivid emotions and encapsulating the essence of sophistication and Parisian chic.
| Characteristics | Values |
|---|---|
| Company | Louis Vuitton Malletier |
| Type | Luxurious French fashion company |
| Year founded | 1854 |
| Founder | Louis Vuitton |
| First perfume | Heures d'Absence, launched in 1927 |
| Number of perfumes | 51 |
| Perfumers | Jacques Cavallier Belletrud, Camille Cavallier |
| Perfumes for | Men and women |
| Inspiration | California, Middle East olfactory heritage, West Coast landscape |
| Materials | Oud |
| Other products | Fragrance Travel Cases, Travel Sprays |
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What You'll Learn
History of Louis Vuitton fragrances
Louis Vuitton's first foray into fragrances dates back to the 1920s when they produced luxurious toiletries, including crystal perfume bottles called "Editions d'Art". The first known fragrance launched by the house was Heures d'Absence in 1927, followed by Je Tu Il in 1928, and then Réminiscences and Eau de Voyage in 1946. Eau de Voyage was later re-introduced in the 1980s.
After a 70-year hiatus from launching new fragrances, Louis Vuitton entered a new chapter in its perfume history in 2016. The brand appointed Jacques Cavallier Belletrud, a third-generation Grasse-born perfumer, as its first in-house perfumer. Cavallier Belletrud established the creative atelier Les Fontaines Parfumées in Grasse, the perfume capital of the world. The atelier is surrounded by lush nature, with over 300 varieties of trees, flowers, and herbs that serve as inspiration for the fragrances.
Cavallier Belletrud's initial collection for Louis Vuitton consisted of seven perfumes, each based on a different flower. The scents were designed to be feminine, capturing the delicate, intense, and powerful beauty of flowers. The collection included Pacific Chill, a California-inspired fragrance that blends the spontaneity of cologne with the sophistication of perfume.
Louis Vuitton's fragrances are known for their adventurous spirit of travel and emotional journeys. The brand's master perfumer, Jacques Cavallier Belletrud, oversees every step of the creation process, from the flower fields to the composition with raw ingredients. The brand has since expanded its fragrance offerings, with 51 perfumes in its collection, including men's fragrances that explore olfactory territories dedicated to men's passions for adventure and escape.
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Louis Vuitton men's fragrances
Louis Vuitton does indeed make perfume, and they have a range of fragrances for men. The brand's perfumes are described as compositions that serve as invitations on a journey, full of vivid emotions. The fragrances are created to be worn on bare skin, capturing the essence of the LV community.
The men's collection includes the LV Lovers scent, which is a radiant fragrance, as well as Pacific Chill, a California-inspired fragrance that blends the spontaneity of cologne with the sophistication of perfume. Master Perfumer Jacques Cavallier Belletrud composed the scent as a tribute to the West Coast landscape in collaboration with artist Alex Israel. This fragrance has been well-received, with some describing it as smelling like "minty candy".
Other notable men's fragrances include Afternoon Swim, which has been described as having a mouth-watering, realistic, and pleasant citrus scent, and Imagination, which has been praised as "top-tier". L'Immensité and Ombre Nomade are also mentioned as popular choices, with the former described as smelling like a very good quality generic scent.
The brand's fragrances are informed by the Middle East's olfactory heritage, featuring luxurious raw materials such as oud. Louis Vuitton's history with fragrances dates back to the 1920s, when they began producing luxurious toiletries, including crystal perfume bottles known as "Editions d'Art". The first known fragrance of the house, Heures d'Absence, was launched in 1927, followed by several others over the years.
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Louis Vuitton women's fragrances
Louis Vuitton does indeed make perfume, and its fragrances for women are conceived as invitations to a journey. The perfumes are created to be worn on bare skin as one ventures out in search of oneself, with compositions full of vivid emotions. Louis Vuitton's Master Perfumer, Jacques Cavallier Belletrud, creates each scent in Grasse, France—a place renowned for its perfume heritage.
The women's fragrances include the California-inspired scent, Pacific Chill, which blends the spontaneity of cologne with the sophistication of perfume. Belletrud composed this scent as a tribute to the vast, inspiring West Coast landscape in collaboration with artist Alex Israel. Another fragrance in the collection is Attrape-Rêves, which translates to "dream catcher". This scent is described as airy and light, like a journey between dream and reality, capturing the essence of supernatural phenomena. Belletrud imagines a trail like a shower of shooting stars, with notes of raw cocoa powder and peonies, followed by a patchouli heart enlivened by the fresh and sparkling notes of litchi.
The House's first known fragrance, Heures d'Absence, was launched in 1927, followed by Je Tu Il in 1928, and then Réminiscences and Eau de Voyage in 1946. Eau de Voyage was later re-introduced in the 1980s. In 2016, Louis Vuitton began a new chapter in its history of perfumes, establishing the creative atelier Les Fontains Parfumées in Grasse with Belletrud at the helm. The brand also offers travel-size sprays and elegant travel cases, enabling women to carry their favourite scents wherever they go.
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Louis Vuitton's Master Perfumer
Louis Vuitton perfumes are crafted under the care of Master Perfumer Jacques Cavallier Belletrud, a fourth-generation perfumer with a generational trade. His father and grandparents were perfumers, and his mother worked for a perfumer. Belletrud was appointed Louis Vuitton's first in-house perfumer in 2012 and has since created more than 33 scents. He has also worked on some of the most famous fragrances of our time, including Givenchy's Hot Couture, Calvin Klein's Truth, and Rihanna's best-selling Fenty Eau de Parfum.
In 2016, Louis Vuitton relaunched its perfume collection for the first time in 70 years, with Belletrud at the helm. The collection featured seven sophisticated scents, including Rose des Vents, Dans la Peau, Apogée, Matière Noire, and Mille Feux. Each scent is made with the finest ingredients and extracts in the world's perfume capital of Grasse, France, where the house has situated its whimsical fragrance atelier.
The atelier, located just miles from the Mediterranean, features a vast garden filled with hundreds of herbs, fruit trees, flowers, and other plant varieties, some of which are exclusively cultured for Louis Vuitton perfumes. Belletrud sources the top ingredients and is inspired by a myriad of experiences to create fragrances that spark the imagination and memory. For example, the newest addition to the "Les Extraits Collection," Myriad, is inspired by the Middle East and features the rare and legendary essence of oud wood, which Belletrud describes as "fantastic raw material, which is woody, deep, spicy, [and] ambery."
Belletrud's creative process is unique, and he approaches each fragrance as a new story. He composes each scent as a tribute to vast, inspiring landscapes, such as the West Coast landscape for the California-inspired fragrance Pacific Chill. Belletrud's skill set is the result of years of training, starting when he was about eight years old and his father began teaching him to identify the difference between scents. This early start is essential, as olfactory memory is built between the ages of 1 and 18. Belletrud's deep understanding of scents and their emotional resonance allows him to create fragrances that evoke powerful memories and experiences for the wearer.
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Louis Vuitton's perfume collaborations
Louis Vuitton has been producing luxurious toiletries and fragrances since 1920. The brand's earliest fragrances include Heures d'Absence, launched in 1927, followed by Je Tu Il in 1928, and then Réminiscences and Eau de Voyage in 1946. The newest fragrances from the brand are from 2025.
The brand's perfumes are described as compositions or invitations on a journey, full of vivid emotions. The creation process for each scent involves a collaboration between different artists and perfumers. For example, the California-inspired fragrance Pacific Chill was composed by Louis Vuitton Master Perfumer Jacques Cavallier Belletrud in collaboration with artist Alex Israel. Belletrud also created the LV Lovers scent, which captures the essence of the LV Lovers community.
In 2016, Louis Vuitton established the creative atelier Les Fontains Parfumées in Grasse, with Jacques Cavallier Belletrud as the in-house perfumer. The brand has also collaborated with perfumer Camille Cavallier.
The brand offers high-end fragrances for both men and women, with the men's collection exploring olfactory territories dedicated to men's passions for adventure and escape. The women's collection showcases raw materials like oud, inspired by the Middle East's olfactory heritage.
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Frequently asked questions
Yes, Louis Vuitton makes perfume for both men and women.
Louis Vuitton began producing luxurious toiletries in 1920, including crystal perfume bottles called "Editions d'Art". The first known fragrance from the house, Heures d'Absence, was launched in 1927.
Notable Louis Vuitton perfumes include Heures d'Absence (1927), Je Tu Il (1928), Réminiscences (1946), and Eau de Voyage (1946, reintroduced in the 1980s). More recent offerings include Pacific Chill, a California-inspired fragrance, and LV Lovers, a men's fragrance.
