Lance Carson
Lady Gaga, the Oscar-winning actress and musician, stars in a film for Valentino's Voce Viva perfume campaign. The campaign, directed by LA-based director Harmony Korin, celebrates equality and individuality, with Gaga singing and dancing through the woods in a Valentino gown. The fragrance, a warm floral scent, combines notes of Italian bergamot, sweet mandarin, orange blossom, golden gardenia, and crystal moss. Gaga's involvement in the campaign adds a layer of depth and meaning, with the singer known for her empowering message of my voice, my strength.
| Characteristics | Values |
|---|---|
| Name of the perfume | Voce Viva |
| Name of the celebrity | Lady Gaga |
| Year of the campaign | 2020 |
| Director | Harmony Korin |
| Creative Director | Pierpaolo Piccioli |
| Notes | Italian bergamot, sweet mandarin, orange blossom absolute, golden gardenia, crystal moss, sandalwood, vanilla |
| Message | "My Voice, My Strength" |
| Bottle | Glass geometric bottle with Valentino rockstud detail on the cap |
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What You'll Learn
- Lady Gaga is the face and voice of Valentino's Voce Viva fragrance
- The campaign celebrates self-expression, equality, and individuality
- Gaga wore a Valentino Couture gown and sang a stripped-down version of Sine From Above
- The film was shot in Los Angeles during quarantine
- The fragrance combines notes of Italian bergamot, orange blossom, and crystal moss
Lady Gaga is the face and voice of Valentino's Voce Viva fragrance
The Voce Viva fragrance is a warm floral fragrance from the storied fashion house. It includes notes of Italian bergamot, sweet mandarin, orange blossom absolute, golden gardenia, vanilla, crystal moss accord, and sandalwood. The bottle has the brand's iconic rock stud detail on the cap, with a geometric design that exemplifies the values and femininity of Valentino.
In the film, Lady Gaga wears a signature Valentino gown and sings a stripped-down version of “Sine From Above” from her Chromatica album. She is echoed by a chorus of diverse singers, reflecting the campaign's theme of inclusivity and self-expression. Gaga's natural, fresh-faced look in the campaign was created by her trusted glam squad: makeup artist Sarah Tanno and hairstylist Frédéric Aspiras.
Lady Gaga has had several memorable fashion moments with Valentino, including the epic pink confection at the 2018 Venice Film Festival and the periwinkle gown at the 2019 Golden Globe Awards. So, it was a natural fit for her to collaborate with the brand on their new fragrance campaign. Through this partnership, Gaga aims to spread a message of self-care and the importance of using your voice to share your values, diversity, and beliefs.
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The campaign celebrates self-expression, equality, and individuality
Lady Gaga has been chosen as the face and voice of Valentino's Voce Viva fragrance campaign. The campaign celebrates self-expression, equality, and individuality, with Gaga stating that "My voice is what I am standing for, what makes me heard, it's the statement of my individuality". The film's message, "My Voice, My Strength", invites people to use their voices to share their values, diversity, and beliefs. Gaga is seen in the film shot near Los Angeles, wearing a Valentino gown and singing a stripped-down version of "Sine From Above" from her album Chromatica.
Gaga's involvement in the campaign is significant as she is known for her unapologetic and empowered fashion choices, song lyrics, and public commentary. She is an icon for inclusivity and self-expression, making her the perfect choice for a campaign celebrating equality and individuality. The campaign also marks a shift for the Valentino brand, which has recently tapped into themes of individualism, freedom, and expression.
The Voce Viva fragrance itself is a warm and floral scent with notes of Italian bergamot, sweet mandarin, orange blossom absolute, golden gardenia, and crystal moss. The bottle design exemplifies the values and femininity of Valentino, with the iconic rockstud detail on the cap adding a modern and edgy touch.
Gaga's collaboration with Valentino extends beyond the fragrance campaign. She has also worked with the fashion house to create memorable fashion moments, such as the epic pink confection at the 2018 Venice Film Festival and the periwinkle gown at the 2019 Golden Globe Awards. Gaga's holistic approach to beauty and self-care aligns with the message of the campaign, as she believes in the power of visual transformation to affect how we feel inside.
Through this campaign, Valentino and Lady Gaga have created a powerful message that celebrates self-expression, equality, and individuality. By choosing Gaga as the face and voice of the Voce Viva fragrance, the campaign embodies a sense of freedom, confidence, and empowerment that resonates with people worldwide.
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Gaga wore a Valentino Couture gown and sang a stripped-down version of Sine From Above
In 2020, Lady Gaga was named the face of fashion designer Valentino's fragrance line, Voce Viva. The campaign film, shot during the quarantine in Los Angeles, opens with Gaga dressed in a signature Valentino gown in a forest near Los Angeles. The gown was designed by Valentino's Creative Director Pierpaolo Piccioli for the Valentino Couture show in Beijing in 2019. Gaga's hair and makeup were done by her trusted glam squad: makeup artist Sarah Tanno and hairstylist Frédéric Aspiras.
In the film, Gaga sings a stripped-down version of "Sine From Above" from her album Chromatica. She is then joined by a chorus of diverse singers. Speaking about the song choice, Gaga explained:
> It [Sine From Above] is about the passion I feel when I manifest the sounds that I hear in my head. They come in the form of song, messages, ideas, and love. This is my strength. These sounds are the function that forms the basis of my voice. I hear them, and then I use them. They are how I live, how I love, how I prosper, and how I survive.
The song "Sine From Above" is a collaboration between Lady Gaga and English musician Elton John. It is included as the fourteenth track on Gaga's sixth studio album, Chromatica, and is preceded by a string arrangement, "Chromatica III". The song was produced by BloodPop, Burns, Axwell, Liohn, and Johannes Klahr. It is an electronica-influenced electropop song with a drum n' bass breakdown, and lyrically, it talks about the healing power of music.
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The film was shot in Los Angeles during quarantine
Lady Gaga, the Oscar-winning actress and musician, starred in a film for Valentino's Voce Viva perfume during the COVID-19 quarantine in Los Angeles. The film, a collaboration between Maison Valentino artistic director Pierpaolo Piccioli, LA-based director Harmony Korin, and Lady Gaga, was shot in a forest near Los Angeles.
The campaign celebrates equality, individuality, freedom, and self-expression. Gaga is seen in the film wearing a signature Valentino gown and singing a stripped-down version of "Sine From Above" from her album Chromatica. The campaign's message, "My Voice, My Strength", invites people to use their voices to share their values, diversity, and beliefs.
Lady Gaga has had several unforgettable fashion moments with Valentino, including the pink confection at the 2018 Venice Film Festival, the periwinkle gown at the 2019 Golden Globe Awards, and the silver sequin ensemble at the 2020 MTV VMAs. It was only natural that Valentino's Creative Director Pierpaolo Piccioli would call on Gaga to be the face and voice of the new fragrance campaign.
The Voce Viva fragrance campaign was filmed in July in Barcelona and Los Angeles. The film opens with Gaga dressed in a Valentino gown in a forest near Los Angeles. Gaga's hair and makeup were done by her trusted glam squad: makeup artist Sarah Tanno and hairstylist Frédéric Aspiras.
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The fragrance combines notes of Italian bergamot, orange blossom, and crystal moss
Lady Gaga is the face and voice of Valentino's Voce Viva fragrance campaign. The campaign film, shot in collaboration with LA-based director Harmony Korin, features Gaga in a Valentino gown, singing in a forest near Los Angeles. The Voce Viva fragrance combines notes of Italian bergamot, orange blossom, and crystal moss, with additional notes of sweet mandarin, golden gardenia, and vanilla.
The fragrance's name, Voce Viva, translates to "living voice", and the campaign centres around the idea that a woman's fragrance, like her voice, is personal, intimate, and leaves a trace. The film's message, "My Voice, My Strength", invites people to use their voices to share their values, diversity, and beliefs. Gaga herself has said, "My voice is what I am standing for, what makes me heard, it’s the statement of my individuality. The voice is alive. It has its own life. It’s a force of nature. Nature is powerful. It’s important how you use it."
The fragrance's warm and floral notes of Italian bergamot, orange blossom, and crystal moss accord capture the essence of Gaga's radiant and confident persona. The Italian bergamot adds a touch of freshness and elegance to the fragrance, while the orange blossom brings a sweet and delicate aroma. The crystal moss, on the other hand, provides a unique and modern twist to the scent, giving it a cool and crisp edge.
The combination of these notes creates a scent that is both captivating and empowering, reflecting the message of self-expression and individuality that the campaign advocates. The fragrance's bottle design also reflects the values of the Valentino brand, with its glass geometric shape exemplifying femininity and the iconic rockstud detail on the cap adding a touch of modernity and edginess.
The Voce Viva fragrance campaign starring Lady Gaga is more than just a perfume advertisement. It is a celebration of equality, individuality, and self-expression, inviting people to embrace their true selves and use their voices to make a positive impact in the world. Through this campaign, Valentino has tapped into themes of individualism, freedom, and expression, showcasing the power of fragrance to convey a meaningful message beyond the mere scent.
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Frequently asked questions
Yes, Lady Gaga stars in the campaign for Valentino's Voce Viva fragrance.
The campaign is built around the idea that "like a voice, a woman's fragrance is personal, intimate and leaves a trace". The film's message is "My Voice, My Strength", inviting people to use their voices to share their values, diversity, and beliefs.
The commercial was filmed in Barcelona and Los Angeles.
Lady Gaga was not just the face of the campaign but also collaborated with Valentino creative director Pierpaolo Piccioli and LA-based director Harmony Korin to celebrate equality and individuality.
The fragrance is a warm floral scent with notes of Italian bergamot, sweet mandarin, orange blossom absolute, golden gardenia, crystal moss, moss, sandalwood, and vanilla.
