Lance Carson
Lady Gaga is no stranger to the world of perfumes and fragrances. In 2012, she launched her first fragrance, Fame, in collaboration with her own Haus Laboratories and fragrance company Coty. The perfume, which was initially rumoured to smell like blood and semen, was marketed with an advertising campaign directed and photographed by Steven Klein. Gaga also starred in a film for Valentino's Voce Viva perfume in 2020.
| Characteristics | Values |
|---|---|
| Name of perfume | Fame |
| Year of release | 2012 |
| Month of release | August/September |
| Date of release | 22 August 2012 |
| Tagline | "The First Ever Black Eau de Parfum" |
| Scent | Dark, sensual, and light |
| Ingredients | Belladonna, incense, honey, saffron, apricot, jasmine, tiger orchid |
| Unisex | Yes |
| Advertising campaign director | Steven Klein |
| Magazine cover | Vogue |
| Revenue within 6 months of release | $30 million |
| Discontinued | Yes |
| Other campaigns | Valentino's Voce Viva |
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What You'll Learn
Lady Gaga's first perfume, Fame, was released in 2012
Fame was initially rumoured to smell like blood and semen, but Gaga later dispelled this rumour in an interview, stating that the scent would be more like an "expensive hooker". She also clarified that she wanted to extract the feeling and the sense of blood and semen from the molecular structures, capturing the after-feeling of sex from the semen and the primal quality of blood.
The perfume was designed for women, but as Gaga herself stated, "a lot of my gay friends wear it". It was created through a collaboration with perfumers Honorine Blanc, Richard Herpin, and Nathalie Lorson of Firmenich. Richard Herpin noted that his biggest challenge was to evolve the scent while staying true to the original concept.
Fame is a black perfume that sprays clear and becomes invisible once airborne. The bottle was designed by Gaga and photographer Nick Knight, and it features a simple yet edgy gold cap. The scent is built around three main accords or "doses", as Gaga calls them: Madness (or Dark Accord), Pleasure (Sensual Accord), and Glory (Light Accord). These accords represent different facets of Gaga's personality, from her dark and wild side to her ultra-sensual nature and luminous purity.
The perfume was released in two versions: a less expensive option with a smaller bottle and a plastic cap, and a more expensive "premiere edition" called Le Masterpiece, featuring a larger bottle and a solid metal cap. The advertising campaign for Fame was directed and photographed by Steven Klein, and it included a short film titled "Formulation" that depicted attractive male models in laboratory clothing creating the fragrance. Gaga herself appeared on the September 2012 cover of Vogue to promote the perfume.
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The scent was developed in collaboration with Coty, Inc
Lady Gaga's first fragrance, Fame, was developed in collaboration with Coty, Inc. The perfume was released in September 2012 through Gaga's own Paris-based Haus Laboratories label.
Coty, Inc. is a beauty company that produces and distributes fragrances, cosmetics, skin and body care, and nail care products. The company has a portfolio of notable brands and has collaborated with several celebrities to create fragrances.
The development of Lady Gaga Fame began in late 2010/early 2011 when Gaga signed a long-term licensing deal with Coty, allowing them to release fragrances under her name. The perfume was initially expected to be released around Christmas 2010, but the release date was pushed back.
Gaga worked with perfumers Honorine Blanc, Richard Herpin, and Nathalie Lorson of Firmenich to create the scent. She described the fragrance as "a beautiful prospect with a dark heart," and it was designed to capture her dark, wild, and dangerous side, as well as her ultra-sensual nature.
The scent utilizes push-pull technology instead of the traditional pyramidal structure of perfumes. It is built around three main accords: Dose 1 Madness (dark accord), Dose 2 Pleasure (sensual accord), and Dose 3 Glory (light accord). The dark accord includes notes of Atropa Belladonna, incense, and saffron. The sensual accord features honey and apricot, while the light accord includes tiger orchid and jasmine Samac.
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The perfume was marketed as The First Ever Black Eau de Parfum
Lady Gaga's debut fragrance, Fame, was released in August 2012 and marketed as "The First Ever Black Eau de Parfum". The perfume was created in collaboration with Coty, Inc. and Gaga's own Haus Laboratories, based in Paris.
Fame is a unisex fragrance that was designed to be worn by women and men alike. It was composed using push-pull technology, a unique method that combines notes without a pyramidal structure. The perfume blends floral and fruity notes, including belladonna, honey, apricot, and orchid, to create a mysterious and seductive scent.
The black liquid of the perfume was a key part of its marketing and a point of differentiation from other celebrity fragrances. It was designed to spray clear and become invisible once airborne, a technology that had not been used before in perfumery. The bottle, designed by Gaga and photographer Nick Knight, featured a simple design with an "edgy and alien-like gold cap".
The advertising campaign for Fame was directed and photographed by Steven Klein and included a short film titled "Formulation", which featured attractive male models in laboratory clothing mixing chemicals to create the fragrance. Gaga herself appeared on the September 2012 cover of Vogue magazine to promote the perfume. The campaign was compared to the novel Gulliver's Travels, with Gaga's poses in the ads resembling the Gulliver pose.
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The advertising campaign was directed and photographed by Steven Klein
Lady Gaga's first fragrance, Fame, was released in 2012. The advertising campaign for the perfume was directed and photographed by Steven Klein, who had previously directed Gaga's music videos. The campaign has been compared to the novel Gulliver's Travels.
The campaign included a short film titled "Formulation", which was released on July 18, 2012. The film features attractive male models in laboratory clothing mixing chemicals to create the fragrance. Gaga does not appear in the visual but is featured in the subsequent ads.
One of the ads premiered on TV and features Gaga parading between two sets of male models. On one side are partially nude men dressed in latex, and on the other side are giant-sized male figures partially clothed in a half-gown. Their faces are disguised by a plastic shield. The ad also features two "Gulliver" statues of Gaga, one with tiny men climbing all over her and the other cast in gold.
The complete commercial video for the perfume debuted on September 13, 2012, at the Guggenheim Museum in New York and was released online on the same day. The advertising campaign for Lady Gaga's first perfume was extensive and included a variety of visuals directed and photographed by Steven Klein.
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Fame was discontinued, but dupes are available
Lady Gaga's first fragrance, Fame, was released in 2012. It was a unisex scent, marketed with the tagline "The First Ever Black Eau de Parfum". The perfume was unique in that it was black in colour but became invisible once airborne. Two versions of the perfume were released: a standard version and a more expensive "premiere edition" known as Le Masterpiece.
Some users on Reddit have also suggested that Eau de Gaga and Paco Rabanne Fame smell similar to Lady Gaga's Fame, although others disagree. ALT duchess, JPG classique, and second-hand Paco Rabanne Fame have also been purchased by those looking for a similar scent.
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Frequently asked questions
Yes, Lady Gaga's first fragrance, Fame, was released in 2012.
Lady Gaga's perfume is described as a "classy, sexy, uptown floral" scent. It contains notes of jasmine, honey, apricot, saffron, and orchid.
The advertising campaign for Lady Gaga's perfume was directed and photographed by Steven Klein. It included a short film, titled "Formulation", which featured male models in laboratory clothing mixing chemicals to create the fragrance. Lady Gaga also appeared on the cover of Vogue magazine in September 2012 to promote the perfume.
Yes, Lady Gaga starred in a film for Valentino's Voce Viva perfume campaign in 2020.
