Kkw Fragrance: Decadent Scents With A Chocolate Twist

KKW Fragrance's Kimoji Hearts perfume was launched in February 2018. The perfume was promoted with a unique twist: the press mailers were delivered inside a massive, hollow chocolate heart, created by Chris Ford, executive pastry chef of The Beverly Wilshire in Los Angeles. The chocolate heart was fashioned to look like the perfume bottle. However, the chocolate heart casing was only part of the launch, and customers did not receive their merchandise in the same way.

KKW Fragrance packaging is not made of chocolate

Kardashian West frequently posted about Kimoji Hearts Fragrance on her social media accounts in the weeks before the Feb. 1 launch. On Jan. 30 and 31, the press mailers started making the rounds. In true KKW style, there's a special, ever-so-slightly over the top detail about these deliveries — in fact, it's unique enough to create its own social media buzz.

Proud Momma Kris Jenner breaks open her KKW Fragrance PR package, removes the Bae fragrance from inside, and eats a sliver of the chocolate on camera, of course. Kim Kardashian West even revealed a behind-the-scenes peek into the impressive chocolate heart process. Apparently, the press kits come in Bae, BFF, and Ride Or Die, but only Bae unboxings have been circulating around the interwebs. On her Snapchat, Kim confesses that the candies are only for the press boxes and do not come with the fragrance. Since the perfumes cost $30 for 30 mL, it's no surprise that they arrive candy-less.

The fragrances do not come encased in giant chocolate hearts when you buy them from the KKW Fragrance website. If you were one of the many mistaken about your KKW fragrance packaging, you aren't alone. With all the buzz around the launch, the videos seem like they are literally everywhere, and it's super easy to interpret them as, "This is what my purchase will look like."

The chocolate heart shell was created by Chris Ford

The chocolate heart shell was part of the press mailers, which were delivered inside a massive, hollow chocolate heart fashioned to look like the perfume bottle. The press kits came in Bae, BFF, and Ride Or Die, and included a miniature hammer to smash open the chocolate heart. The candies were only for the press boxes and did not come with the fragrance.

The Kimoji Hearts Fragrance is a combination of florals, berries, vanilla, marshmallows, and more. The perfume costs $30 for 30 mL.

The press kits come in Bae, BFF, and Ride Or Die

The KKW Bae fragrance was launched with a unique press kit. The perfume was delivered inside a massive, hollow chocolate heart, created by Chris Ford, executive pastry chef of The Beverly Wilshire in Los Angeles. The chocolate heart was fashioned to look like the perfume bottle. The press kits came in Bae, BFF, and Ride Or Die, but only Bae unboxings have been circulating online. Kim Kardashian West revealed a behind-the-scenes look at the chocolate heart process on her Snapchat. She also confessed that the candies were only for the press boxes and did not come with the fragrance for customers. The press kits also included a miniature hammer to smash open the chocolate heart and get to the perfume inside.

The KKW Bae fragrance combines florals, berries, vanilla, marshmallows, and more to create a super sweet, treacly scent. The unique chocolate packaging and behind-the-scenes buzz generated a lot of interest and social media buzz around the launch. However, some fans were disappointed to learn that the fragrances did not come encased in giant chocolate hearts when purchased from the KKW Fragrance website.

The KKW fragrances are a combination of florals, berries, vanilla, marshmallows, and more

KKW fragrances are a combination of florals, berries, vanilla, marshmallows, and more. The sweet, treacly scent is designed to be perfect for date night.

The Kimoji Heart Fragrance press mailers were delivered inside a massive, hollow chocolate heart, designed to look like the perfume bottle. The chocolate heart shell was created by Chris Ford, the executive pastry chef of The Beverly Wilshire in Los Angeles. Kim Kardashian West documented the process on her Instagram account, as well as filling each press sample with the exclusive fragrance and more candy love hearts.

However, despite the buzz around the launch, the chocolate heart packaging was only for the press kits. The fragrances do not come encased in giant chocolate hearts when you buy them from the KKW Fragrance website. Kim Kardashian revealed that the candies are only for the press boxes and do not come with the fragrance.

Kris Jenner ate a sliver of the chocolate on camera

Kris Jenner, the ultimate promo queen, ate a sliver of chocolate on camera when she unboxed her KKW Fragrance PR package. The chocolate was a heart-shaped case, made by Chris Ford, the executive pastry chef of The Beverly Wilshire in Los Angeles. The chocolate heart encased the perfume bottle, which was in the shape of a candy heart. The KKW Fragrance PR package also included a miniature hammer to smash open the chocolate heart and a box of candy love hearts.

The chocolate heart was part of the launch of the Kimoji Heart Fragrance and was only included in the press kits. The press kits came in Bae, BFF, and Ride Or Die, but only the Bae unboxing has been circulating online. Kim Kardashian West revealed that the candies were only for the press boxes and did not come with the fragrance. The perfumes cost $30 for 30 mL, so it's not surprising that they arrive without the chocolate.

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