Anisha Riggs
Julia Roberts has appeared in several perfume adverts for Lancome, including for the fragrance La Vie Est Belle. In one advert, Roberts is seen ditching a ball gown for a chic suit, and in another, she splashes her way through a fountain, smiling at everyone. Roberts has been a global ambassador for Lancome since 2009.
| Characteristics | Values |
|---|---|
| Brand | Lancôme |
| Product | La Vie Est Belle |
| Product Type | Fragrance |
| Celebrity | Julia Roberts |
| Celebrity Occupation | Actress |
| Celebrity Age | 56 |
| Celebrity Role | Face of the brand/product |
| Celebrity Status | Global ambassador |
| Director | Damien Chazelle |
| Cinematographer | Chazelle |
| Music Composer | Justin Hurwitz |
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What You'll Learn
Julia Roberts stars in a Lancôme perfume advert
Julia Roberts, the Oscar-winning actress, has been a global ambassador for Lancôme since 2009. She has lent her megawatt smile to the brand's latest fragrance, La vie est belle L’Elixir, crafted by Master Perfumers Antoine Maisondieu and Christophe Raynaud. The floral woody gourmand scent is a spin on the original La vie est belle, with notes of iris, patchouli, and a gourmand blend.
The Lancôme advert was directed by Academy Award winner Damien Chazelle and shot on 35mm film. The short film follows Roberts as she ditches a pink ball gown for a chic black suit, escaping to a Parisian party. The campaign captures Roberts in a poetic, defining moment as she chooses her path over others' expectations.
Makeup artist Genevieve Herr and hairstylist Serge Normant created Roberts' simple yet elegant beauty look. Herr focused on letting Roberts' natural beauty shine through, opting for neutral colours, softly defined eyes, and a touch of blush to enhance a youthful look.
The Lancôme collaboration with Roberts marks a new chapter for the brand, with the actress reminding us that life is beautiful and weird.
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La Vie Est Belle is the name of the fragrance
The advert was described by Yousef Nabi, president of Lancôme International, as:
> "The only person that could embody this kind of joyful femininity, this woman that could be all women at the same time—in their honesty, truth and diversity—is Julia Roberts."
Nabi also described the advert as "a fairy tale of modern times". The fragrance itself is a floral woody gourmand scent, crafted by Master Perfumers Antoine Maisondieu and Christophe Raynaud. It features notes of "the elegance of iris, the strength of Patchouli, and the sweetness of the gourmand blend".
The La Vie Est Belle advert is not the first collaboration between Roberts and Lancôme. She has been a Lancôme Ambassadress for over a decade.
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The advert was directed by Damien Chazelle
The renowned actress Julia Roberts has been the face of several perfume campaigns. One notable example is the Lancôme fragrance campaign for La Vie Est Belle, which was directed by the Academy Award winner Damien Chazelle.
Chazelle, known for his films "La La Land" and "Whiplash," brought his distinct cinematic style to the advert. The collaboration between Roberts and Chazelle marked the first time they had worked together. The advert was crafted with meticulous attention to detail, from the visual aesthetics to the underlying message it conveys.
The concept behind the advert captures Julia Roberts in a defining moment of choosing her own path, symbolising a woman embracing her individuality and charting her course. This theme resonates with the essence of the La Vie Est Belle fragrance, which, in French, translates to "life is beautiful."
The advert showcases Roberts' natural beauty and elegance, with makeup artist Genevieve Herr aiming to enhance Roberts' natural features rather than transform them. The styling, including a ball gown and a chic black suit, contributes to the dreamlike quality of the advert, blending fantasy and modernity.
The Damien Chazelle-directed advert for La Vie Est Belle, starring Julia Roberts, exemplifies the fusion of celebrity appeal, visual artistry, and a powerful message. Together, these elements create a memorable and effective perfume advertisement.
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Roberts has been a global ambassador for Lancôme since 2009
Julia Roberts has been a global ambassador for Lancôme since 2009. In 2018, she starred in a campaign for Lancôme's signature fragrance, La Vie est Belle, directed by Damien Chazelle. The campaign marked the first collaboration between Roberts and Chazelle. Shot on 35mm film and composed by Justin Hurwitz, the short film follows Roberts as she ditches a bright pink ball gown for a chic black suit and escapes to a Parisian party.
In the film, Roberts is seen gazing out over Paris from the top of the Arc de Triomphe, "capturing [her] in a beautifully poetic, defining moment as she chooses her own path over others’ expectations," according to a press release. The ad also features Roberts splashing her way through a fountain and smiling, reminding viewers that life is beautiful.
The La Vie est Belle fragrance is described as having notes of "the elegance of iris, the strength of Patchouli, and the sweetness of the gourmand blend." "Gourmand" refers to a perfume made up mostly of sweet, edible top notes like chocolate, honey, or vanilla, grounded by a base note of musk or patchouli.
Roberts's natural beauty is highlighted in the ad, with makeup artist Genevieve Herr focusing on "letting [Roberts'] natural beauty shine through." Herr opted for neutral colors and softly defined eyes, using dark brown eyeliner instead of black to create a less severe look.
Roberts has been the face of Lancôme's newest fragrance, La Vie Est Belle, since 2009. The president of Lancôme International, Youcef Nabi, described Roberts as "the only person that could embody this kind of joyful femininity, this woman that could be all women at the same time—in their honesty, truth, and diversity."
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Genevieve Herr was the makeup artist for the advert
Genevieve Herr was the makeup artist for Julia Roberts' Lancôme fragrance advert. The campaign marks the first collaboration between Roberts, who has been a Lancôme Ambassadress for over a decade, and director Damien Chazelle. Herr created a simple yet elegant beauty look for Roberts, focusing on "letting [Roberts'] natural beauty shine through".
To achieve this, Herr opted for neutral colours and softly defined eyes. She used dark brown eyeliner instead of black to achieve a less severe look, and added a touch of blush to enhance a youthful appearance. Herr also chose the perfect lip colour, a pink shade that was "not too light and not too dark".
Herr's natural approach to Roberts' makeup reflected the concept of the advert, which captures the actress in a "beautifully poetic, defining moment" as she chooses her own path over others' expectations. The film shows Roberts moments before entering a party, ditching a bright pink ball gown in favour of a chic black suit.
The perfume, La Vie Est Belle, is described as a floral woody gourmand scent with notes of iris, patchouli, and a gourmand blend. Genevieve Herr's makeup look for Roberts complements the fragrance's theme of joyful femininity, with the actress' natural beauty and megawatt smile taking centre stage in the advert.
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Frequently asked questions
Yes, Julia Roberts has done a perfume advert for Lancome's La Vie Est Belle fragrance.
La Vie Est Belle is a floral woody gourmand scent, with notes of iris, patchouli, and a gourmand blend. A gourmand blend is made up of mostly sweet, edible top notes, like chocolate, honey, or vanilla, grounded by a base note of musk or patchouli.
The advert, directed by Damien Chazelle, features Roberts choosing her own path over others' expectations. Moments before entering a party, she ditches a bright pink ball gown for a chic black suit and escapes to Paris, where she gazes out over the city from the top of the Arc de Triomphe.
Julia Roberts has not publicly commented on the advert.
