Antonio Mcgowan
Lady Gaga's first fragrance, Fame, was released in 2012. The perfume was a hit, earning $30 million in revenue in the US within six months of its launch. However, it has since been discontinued, and Gaga has moved on to focus on her beauty brand, launched in 2019. Despite this, Fame remains a fan favourite, with some people reselling bottles for high prices. Gaga has also released another scent, Eau De Gaga, and was involved with the launch of a Valentino fragrance called VOCE VIVA.
| Characteristics | Values |
|---|---|
| Name of the perfume | Fame |
| Year of release | 2012 |
| Created by | American singer Lady Gaga |
| Type of fragrance | Unisex |
| Release date | 22nd August 2012 |
| Release locations | Guggenheim Museum, Macy's stores in the United States, and various stores in the United Kingdom |
| Worldwide release | September 2012 |
| Label | Gaga's own Paris-based Haus Laboratories |
| Association | Coty |
| Advertising campaign director and photographer | Steven Klein |
| Revenue in the US within six months of release | $30 million |
| Bottle designed by | Gaga and photographer Nick Knight |
| Number of versions | 2 |
| Discontinuation status | Discontinued |
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What You'll Learn
Lady Gaga Fame perfume was released in 2012
Lady Gaga's debut fragrance, Fame, was released in 2012. The perfume was launched in the US on 22 August 2012, in the UK on 23 August 2012, and worldwide in September 2012. The black liquid fragrance was released in collaboration with Gaga's own Paris-based Haus Laboratories label, in association with Coty, Inc.
The perfume was first rumoured to be in production in 2010, with reports that Gaga wanted the scent to smell of blood and semen. Gaga later confirmed that the perfume would be called Fame in a June 2012 press release. The perfume was marketed with the tagline "The First Ever Black Eau de Parfum".
The scent was designed in collaboration with perfumers Honorine Blanc, Richard Herpin, and Nathalie Lorson of Firmenich. It was designed to be a unisex fragrance, with notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey. The perfume was also unique in that it utilised ""push-pull technology", which combined the different notes without a hierarchy, rather than the pyramidal structure used in most perfumes.
The bottle was designed by Gaga and photographer Nick Knight and featured an "edgy and alien-like gold cap". The advertising campaign for the perfume was directed and photographed by Steven Klein and compared to the novel Gulliver's Travels.
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The perfume was sold in the US and the UK
Lady Gaga's first fragrance, Fame, was released in the US and the UK. In the US, it was sold at Macy's stores and the Guggenheim Museum on 22 August 2012, and it was released worldwide in September 2012. The perfume was also sold in various stores in the UK.
Fame was a unisex fragrance with notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey. It was unique in that it was a black perfume that sprayed clear and became invisible once airborne. The bottle was designed by Gaga and photographer Nick Knight and featured a gold crown cap.
The perfume was released through Gaga's own Paris-based Haus Laboratories label in association with Coty. Gaga promoted the perfume by appearing on the September 2012 cover of Vogue magazine, and an advertising campaign directed and photographed by Steven Klein. Within six months of its release, the perfume earned a total revenue of $30 million in the US.
Lady Gaga's second fragrance, Eau de Gaga, was also sold in the US and the UK. It was announced in August 2014 and released in September of that year in France, Poland, Germany, the UK, Spain, and other countries in Europe. Asia, Oceania, Russia, Denmark, and some other European countries had their launches in November. Eau de Gaga was marketed as being suitable for both men and women, with notes of white violet, lime, and leather.
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The scent was described as floral, fruity and sweet
Lady Gaga Fame, the first fragrance by American singer Lady Gaga, was released in August 2012. The scent was described as floral, fruity and sweet. It included notes of orchid, honey, apricot, saffron, and atropa belladonna, also known as deadly nightshade. The perfume was marketed as a unisex fragrance.
The scent was described as "rich and deep, but still fun" and "warm and sweet" by some wearers. One person commented that the scent was "pleasant in general" and that the honey scent was "welcoming and pretty smooth with the fruit". Another wearer mentioned that the scent reminded them of "grape-flavoured candy".
Lady Gaga Fame was released in collaboration with Coty, Inc. and Gaga's own Paris-based Haus Laboratories label. The perfume was released in the United States in Macy's stores and in a range of different stores in the United Kingdom. The perfume was also made available in a smaller, less expensive version and a more expensive "premiere edition".
The perfume's advertising campaign was directed and photographed by Steven Klein, who also worked on the campaign for Gaga's second fragrance, Eau de Gaga. The campaign included a short film titled "Formulation" and a series of commercials featuring Gaga and male models. The bottle, designed by Gaga and photographer Nick Knight, was described as "simple and unfussy" by Billboard magazine.
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The packaging was designed by Gaga and photographer Nick Knight
Lady Gaga Fame, the first fragrance created by American singer Lady Gaga, was released in 2012. The perfume was launched in the United States at the Guggenheim Museum and in Macy's stores on August 22, 2012, and worldwide in September of the same year.
The perfume bottle was designed by Gaga herself and photographer Nick Knight. The two have enjoyed a prolific working relationship for over a decade, collaborating frequently from 2009 until 2011 and on select projects since then. Their collaborations include the stage visuals for the Monster Ball in 2009, the Born This Way album promo photoshoot, and the fashion film for Tom Ford's S/S 16 collection.
Knight has also captured the iconic musician as half-woman, half-motorbike for Born This Way (2011) and as a dancing superstar in a soul train-inspired fashion film. In addition, they have worked together on a series of vibrant images for Dom Pérignon champagne, in which Gaga clutches a bottle of champagne with her extra-long, multicoloured talons.
The bottle for Lady Gaga Fame was described by Billboard magazine as "simple and unfussy" and "crowned with an edgy and alien-like gold cap". The perfume was released in two versions: a less expensive version with a smaller bottle and a plastic cap, and a more expensive "premiere edition" with a larger bottle and a solid metal cap.
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Gaga has since released a second fragrance, Eau de Gaga
Lady Gaga's first fragrance, Lady Gaga Fame, was released in 2012. Since then, Gaga has released a second fragrance, Eau de Gaga, in 2014. This fragrance was created in collaboration with Coty, Inc. and was marketed as unisex. The scent profile of Eau de Gaga includes notes of white violet, lime, and leather. The bottle design is black with a rectangular red box, simulating both masculine and feminine aesthetics. The front of the box reads "Eau de Gaga: Paris New York 001", indicating that this fragrance is the first in a planned collection.
The advertising campaign for Eau de Gaga was directed and photographed by Steven Klein, who also worked on the campaign for Lady Gaga's first fragrance, Fame. The first promotional image for Eau de Gaga featured Gaga in a long gown lying on top of many males, conveying the scent's suitability for both men and women. This theme of androgyny was further emphasised in a commercial video released in September 2014, which depicted Gaga with long blond hair and a low-cut gown, surrounded by shirtless male models. The video, also directed by Klein, featured Gaga's duet with Tony Bennett, "I Can't Give You Anything but Love", from their collaborative jazz album Cheek to Cheek.
The Eau de Gaga fragrance was initially launched in France, Poland, Germany, the United Kingdom, Spain, and other European countries in September 2014. The following month, November, saw the fragrance launch in Asia, Oceania, Russia, Denmark, and additional European countries. The fragrance is available in various sizes, including 15ml, 30ml, 50ml, and 75ml. Additionally, a body lotion and shower gel were sold separately and were available in 75ml and 200ml sizes.
While Lady Gaga has not released any new fragrances since Eau de Gaga, her first fragrance, Fame, continues to be a topic of interest for fans. Some have expressed disappointment in the discontinuation of Fame and have shared their desire for a re-release or a new fragrance collaboration. It is clear that Gaga's foray into the world of perfumes has left a lasting impression, and her second fragrance, Eau de Gaga, offers a unique and captivating sensory experience.
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Frequently asked questions
No, Gaga does not sell perfume anymore. Her first and only perfume, Fame, was discontinued.
Gaga's perfume, Fame, was released in 2012.
Gaga discontinued her perfume because she didn't like being used to make people money. She has since focused on her beauty brand, removing 'dirty' ingredients and replacing them with beneficial ones.
Gaga's perfume, Fame, had notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey.
