Drunk Elephant: Fragrance-Free Or Not?

Drunk Elephant is a skincare brand that places an emphasis on all of its products being free of the Suspicious 6, which includes fragrances. The brand believes that these ingredients are at the root of almost every skin issue, so when they are taken out of the equation, most people see serious skin relief.

Drunk Elephant is a fragrance-free skincare brand

The brand's name comes from the myth that elephants love to eat the fruit that has fallen from Marula trees. Drunk Elephant is often sold out at Sephora, and it has been called the best, new, natural meets clinical skincare line.

One reviewer said that Drunk Elephant products smell exactly as they are made, and that other skincare lines use "natural alternatives" to scent their products.

The brand avoids the 'Suspicious 6' ingredients, including fragrances

Drunk Elephant is a clean skincare brand that avoids the use of the "Suspicious 6" ingredients, which include essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS. The brand believes that these ingredients are the root cause of many skin issues, and by excluding them, their products are suitable for all skin types.

Drunk Elephant is known for its fragrance-free products, with a focus on natural and clinical skincare. The brand does not use "natural alternatives" to scent their products, instead allowing the products to smell as they are made. This sets them apart from other skincare lines that often include perfumes and fragrances, which can sometimes irritate the skin.

The brand's name, Drunk Elephant, is derived from the myth that elephants love to eat the fruit that has fallen from Marula trees. This ties into the brand's emphasis on natural ingredients and their belief in the power of simple, effective skincare.

By excluding the Suspicious 6 ingredients, Drunk Elephant has created a line of products that provide serious skin relief for many people. Their fragrance-free formulae are especially beneficial for those with sensitive skin, offering a gentle and effective alternative to traditional scented skincare products.

Drunk Elephant products smell as they are made

Drunk Elephant is a clean skincare brand that places an emphasis on all products being free of the "Suspicious 6", which includes fragrances and dyes. The brand believes that these ingredients are at the root of almost every skin issue, so when they are taken out of the equation, most people see serious skin relief.

Drunk Elephant products smell exactly as they are made. Other skincare lines use "natural alternatives" to scent their products, but Drunk Elephant is fragrance-free all the way.

The brand's name comes from the myth that says elephants love to eat the fruit that has fallen from Marula trees.

The products are often sold out at Sephora, and they do not have any Kardashian endorsements.

The brand's name comes from a myth about elephants eating fruit from Marula trees

Drunk Elephant is a fragrance-free skincare brand. The brand's name comes from a myth about elephants eating fruit from Marula trees. The story goes that the natural alcohol content from the fermented marula fruit gets the elephants drunk. However, this is not true. The myth was chosen as the brand name because it is fun and unusual, setting the brand apart from its competitors.

The brand was founded in 2012 by Tiffany Masterson, a Texas native and mother of four. Masterson's personal journey from frustrated consumer to confident entrepreneur has resonated deeply with customers. Her vulnerability and authenticity have made her relatable, fostering trust and loyalty. Drunk Elephant gained popularity on TikTok from "skincare smoothies" and is now the fourth-rated skincare brand in the US.

Masterson developed the formulas and designed the toy-like packaging herself. In 2013, she launched her brand with six products. She started reaching out to beauty editors at various magazines and sending out samples in "a gorgeous acrylic box with confetti". Soon after, Drunk Elephant was getting written up in print and talked about on social media. The following year, at the industry trade show Cosmoprof, Masterson presented Drunk Elephant to Sephora. Two weeks later, the powerhouse beauty retailer picked it up.

Fragrances in skincare can inflame the skin

Drunk Elephant is a clean skincare brand that places an emphasis on all products being free of the "Suspicious 6", which includes fragrances and dyes. The brand believes that these ingredients are at the root of almost every skin issue, so when they are removed, most people see serious skin relief.

Perfumes can also promote (hyper)pigmentation, bumps, itching, and burning when exposed to the sun. A phototoxic reaction is not always pronounced but always leads to skin damage and skin ageing. Synthetic perfumes can build up, clogging pores and increasing irritation to the skin and acne breakouts.

If you have sensitive skin and experience irritation from fragrances, it is recommended to opt for more soothing and anti-inflammatory ingredients such as colloidal oatmeal, aloe vera, and panthenol. It is also worth patch-testing new products before using them.

Frequently asked questions