Lance Carson
The House of Dana, also known as Dana Perfumes, was founded in Barcelona, Spain, in 1932. The company has changed hands several times since its inception, with the latest iteration being Dana Classics, which continues to produce many of the original Dana fragrances. Dana perfumes can be purchased online from several retailers, including Fragrantica and Awesome Perfumes, suggesting that the company does indeed have a web presence.
| Characteristics | Values |
|---|---|
| Website | https://danaclassics.com/ |
| Perfumes | Tabu, Chantilly, English Leather, Ambush, Black Lace, California, Lutece, Le Jardin, Heaven Scent, Toujours Moi |
| Colognes | Canoe, British Sterling, Fathom, Navigator, English Leather |
| History | The House of Dana was founded in Barcelona, Spain, in 1932 by Javier Serra/Sierra. The company relocated to the United States in 1940. |
| Acquisitions | Dana acquired the licenses for classic perfumes originally produced by other houses, including Chantilly (Houbigant), Love's Baby Soft (Mem), and Toujours Moi (Corday, then Max Factor). |
| Ownership | Dana was purchased by Renaissance Cosmetics in 1994, which later went bankrupt and was acquired by New Dana Perfumes (now Dana Classics) in 1999. |
| Online Stores | Awesome Perfumes, FragranceNet.com |
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What You'll Learn
Dana Perfumes' website is www.danaclassics.com
The Dana Perfumes website is www.danaclassics.com. The website is a continuation of the legacy of Javier Serra, who founded the House of Dana in Barcelona, Spain, in 1932. The company has a rich history of creating award-winning fragrances, with a focus on beauty and luxury.
The website showcases the classic fragrances that have become synonymous with the Dana name. Tabu, the first fragrance launched by Javier Serra, remains a perennial bestseller and is still in production today. Other notable fragrances include Chantilly, English Leather, and Ambush.
The Dana Classics website continues to produce many of the original scents offered by Dana Perfumes. They have also reintroduced updated versions of beloved fragrances, such as Heaven Scent and Toujours Moi, for modern consumers. The brand has a wide range of perfumes and colognes for both men and women.
By visiting www.danaclassics.com, customers can explore the collection of Dana Classic Fragrances and purchase their favourite scents. The website is a testament to the enduring popularity of Dana perfumes, which have delighted consumers in over 75 countries worldwide.
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The company was founded in 1932 by Javier Serra/Sierra
The House of Dana was founded in Barcelona, Spain, in 1932 by Javier Sierra, a pioneer in the beauty industry and a former executive of the Spanish perfume house Myrurgia. Sierra's vision was to create brands that reflected originality and true beauty. He chose the name Dana for his business because it was short and sounded good in all languages. The name could also be easily associated with perfume and beauty themes. In Greek mythology, Danae was a goddess of music and poetry and the mother of Perseus by Zeus. She was said to have been a great beauty, and her name has become a symbol for female beauty. The name Dana also has beautiful meanings in several other languages. For instance, it means "success" in Basque, "white pearl" in Arabic and Buddhism, and "sweet awakening" in Afghan culture.
Javier Sierra's approach to his business was simple yet effective. He believed in working with the most talented people, creating original products with the finest ingredients, and packaging them stylishly. This approach led to the creation of several award-winning fragrances that delighted consumers in over 75 countries. Sierra's first perfume, Tabu, was launched on August 22, 1932. The fragrance was inspired by the book "Totem and Taboo" by Sigmund Freud, and it was a massive success. Tabu is still in production today and is considered a classic.
Following the success of Tabu, Dana Perfumes released a string of new fragrances, including 20 Carats and Bolero in 1933, Canoe and Emir in 1935, and Platine in 1938. In 1935, the company relocated to Paris, France, but the main office operations were transferred to the United States in 1940 due to the German occupation of Paris. Despite the move, the New York-based office continued to manage global operations, and Javier Sierra continued to release original perfumes, including Voodoo in 1951 and Ambush in 1955.
Over the years, Dana Perfumes has acquired the licenses for several classic perfumes originally produced by other houses, such as Chantilly, Love's Baby Soft, English Leather, British Sterling, and Toujours Moi. The company was purchased by Renaissance Cosmetics in 1994 but changed hands again in 1999 due to bankruptcy. The new owners, New Dana Perfumes, later renamed themselves Dana Classics, and they continue to produce many of the original Dana fragrances, as well as updated versions of some classic scents. Today, Javier Sierra's original dream and legacy live on at Dana Classics Fragrances.
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Dana was purchased by Renaissance Cosmetics in 1994
The House of Dana, a perfume brand founded in Barcelona, Spain, in 1932, was purchased by Renaissance Cosmetics in 1994. The company was started by Javier Serra, a former executive of the Spanish perfume house Myrurgia. Dana was named after Danae, the mother of Perseus in Greek mythology, who was allegedly a great beauty. The brand's first launch was an oriental perfume for women, Tabu, which was created by perfumer Jean Carles and is still in production today. Over the years, Dana also launched several other classic fragrances, including men's scents Canoe and English Leather, and women's scent Ambush.
Renaissance Cosmetics Inc. was the brainchild of Thomas Bonoma, a marketing expert and former head of Harvard's MBA program. Bonoma had a background in psychology and had written several influential marketing texts. His vision was to acquire small "mom-and-pop" cosmetics and perfume companies that traditionally sold to the low end of the market. He believed that by skillfully purchasing these small firms, he could build Renaissance Cosmetics into a billion-dollar company within a few years.
With the acquisition of Dana, Renaissance Cosmetics continued the brand's legacy of creating award-winning fragrances. The new owners merged Renaissance with their existing operations, renaming the firm the New Dana Perfume Corporation. They retained many of Renaissance's executives and the basic business strategy, while also repackaging some of the men's scents and planning updates for others. The company now owned a vast portfolio of trademarks and classic perfume brands, which they believed could be made to perform again in the market.
However, in 1999, Renaissance Cosmetics filed for bankruptcy. This led to the acquisition of Dana by New Dana Perfumes, which later changed its name to Dana Classics. Dana Classics continues to produce many of the original Dana fragrances and has also reintroduced updated versions of some beloved classic perfumes, such as Heaven Scent and Toujours Moi, for modern consumers.
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The company went bankrupt in 1999
The House of Dana, a perfume company founded in Barcelona, Spain, in 1932, went bankrupt in 1999. The company was started by Javier Serra, a former executive of the Spanish perfume house Myrurgia. Dana was named after Danae, the mother of Perseus in Greek mythology. Danae was said to be a great beauty, and her name became a symbol for female beauty. The company's logo was a stylized silhouette of a beautiful woman's head, designed by Spanish artist Mariano Andreu.
In 1940, the company relocated to the United States when France was occupied by Germany. Over the years, Dana fragrances were re-tooled from prestige fragrances to mass-market products. The company also acquired the licenses for several classic perfumes originally produced by other houses, including Chantilly, Love's Baby Soft, and Toujours Moi.
In 1994, Dana was purchased by Renaissance Cosmetics. However, in 1999, Renaissance Cosmetics filed for Chapter 11 bankruptcy protection. This led to the acquisition of Dana by New Dana Perfumes, which later changed its name to Dana Classics. The bankruptcy and acquisition resulted in a change of ownership, with Dana Classics wholly owned by Isaac Cohen, the former president and CEO of New Dana.
The bankruptcy and acquisition also impacted the company's operations and workforce. In 2004, New Dana Perfumes closed its manufacturing plant in Crestwood Industrial Park, resulting in 200 job losses. The plant had been in operation for 40 years and produced classic scents such as Tabu, English Leather, and Love's Baby Soft. The closure was a emotional event for the workers, with union president Jack Keiling describing it as "a sad day."
Despite the bankruptcy and subsequent changes, Dana Classics continues to produce many of the original Dana fragrances. They have also reintroduced updated versions of some beloved classic fragrances, such as Heaven Scent and Toujours Moi, for modern consumers.
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$32.81 $229.95
Dana fragrances can be purchased on www.fragrantica.com and www.awesomeperfumes.com
Fragrantica.com is an online community and magazine that offers reviews of niche and luxe fragrances. The website provides information on new and noteworthy fragrance releases, as well as personal favourites and accessible options. It also includes columns and articles on various fragrance-related topics. Fragrantica has an Instagram presence with over 250K followers.
Awesomeperfumes.com specialises in the sale of designer fragrances and related products at discounted prices. They offer a wide selection of celebrity scents, gift sets, top sellers, new releases, and discontinued perfumes for both men and women. The website guarantees the authenticity of their products and promises superior customer service. Awesome Perfumes has established itself as one of America's largest fragrance retailers and wholesale suppliers.
Both websites provide opportunities for customers to explore and purchase Dana fragrances, with Fragrantica focusing on reviews and community discussions, while Awesome Perfumes caters to a wide range of fragrance needs at affordable prices.
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