Katrina Rosales
Canadian pop star Avril Lavigne launched her first fragrance, Black Star, in 2009, followed by Forbidden Rose in 2010, and Wild Rose in 2011. All three perfumes were developed in collaboration with Procter & Gamble. While Black Star was a fruity, sweet, and floral fragrance, Forbidden Rose was a floral, fruity gourmand scent, and Wild Rose was a floral, fruity fragrance. However, it is unclear if Lavigne still makes and sells these perfumes, as some sources indicate that they have been discontinued.
| Characteristics | Values |
|---|---|
| Number of perfumes | 3 |
| First perfume | Black Star |
| Second perfume | Forbidden Rose |
| Third perfume | Wild Rose |
| Year of first release | 2009 |
| Year of last release | 2011 |
| Perfumes release years | 2009, 2010, 2011 |
| Perfumes | Black Star, Forbidden Rose, Wild Rose |
| Perfumes release dates | Mid 2009, July 2010, August 2011 |
| Forbidden Rose top notes | Red Apple, Peach, Pepper |
| Forbidden Rose middle notes | Lotus, Granny Smith Apple, Heliotrope |
| Forbidden Rose base notes | Vanille, Mexican Chocolate, Sandalwood |
| Forbidden Rose bottle design | Clear, tall rectangular shape with 4 star vertices, a black rose-shaped lid |
| Forbidden Rose liquid colour | Purple |
| Wild Rose notes | Mandarin, pink grapefruit, plum, orange blossom, frangipani, blue orchid, musk, sandalwood, crème brûlée |
| Wild Rose bottle design | Clear, tall rectangular shape with 4 star vertices, a light pink rose-shaped lid |
| Wild Rose liquid colour | Light pink |
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What You'll Learn
Avril Lavigne's perfume line is discontinued
Avril Lavigne's fragrance line, which included three fragrances, has been discontinued. The scents were Black Star, Forbidden Rose, and Wild Rose.
Lavigne partnered with Procter & Gamble to release her line of fragrances. The first perfume in the series, Black Star, was released in 2009. The fragrance was packaged in black and pink, two of Lavigne's favourite colours. The scent was fruity, sweet, and floral, and the bottle design included stars and studs. Black Star won a 2010 Cosmetics Executive Women award for Best Women's Scent Mass.
Forbidden Rose was released in 2010 and was the second perfume in the line. It is considered a floral, fruity gourmand fragrance for women. The perfume liquid was purple, and the bottle design was a clear, tall rectangular shape with four star vertices and a black rose-shaped lid. The scent included top notes of red apple, peach, and pepper, with middle notes of lotus, Granny Smith apple, and heliotrope, and base notes of vanilla, Mexican chocolate, and sandalwood.
Wild Rose was the third and final fragrance by Avril Lavigne, released in 2011. It is considered a floral, fruity fragrance, and the lighter sequel to Forbidden Rose. The perfume liquid was light pink, and the bottle design was similar to Forbidden Rose, with a light pink rose-shaped lid and a silver ring with a barbed-wire and rose design. The scent included notes of mandarin, pink grapefruit, plum, orange blossom, frangipani, blue orchid, musk, sandalwood, and crème brûlée.
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Black Star was her first fragrance, released in 2009
Black Star was Avril Lavigne's first fragrance, released in 2009. The Canadian pop star partnered with Procter & Gamble to release a line of fragrances, of which Black Star was the first. It was released in mid-2009 and is considered a fruity, sweet, and floral fragrance.
In an interview for the perfume, Lavigne explains that she wanted the scent to be rock n roll, fun, high-energy, and girly. She was inspired by her favourite colours (black and pink), stars, and studs. She also said that she chose the bottle design, packaging box design, font design, the scents of the perfume, and commercial concept. At the launch party for the fragrance, Lavigne revealed that it had been two years in the making, with themes similar to her album, 'The Best Damn Thing'. She explained that the fragrance was meant to be about self-expression and being your own star.
The perfume was sold in various forms, and some gift boxes included a purse, a clutch, a body lotion, a shower gel, or plug-in music speakers. The fragrance won a 2010 Cosmetics Executive Women award for Best Women's Scent Mass.
Black Star was followed by Forbidden Rose in 2010 and Wild Rose in 2011. Forbidden Rose is considered a floral, fruity gourmand fragrance for women. It features top notes of red apple, peach, and pepper, middle notes of lotus, Granny Smith apple, and heliotrope, and base notes of vanilla, Mexican chocolate, and sandalwood. The bottle design is a clear, tall rectangular shape with four star vertices, a black rose-shaped lid, and a wearable silver ring with a barbed-wire design. The perfume liquid is purple.
Wild Rose, the third and final fragrance by Avril Lavigne, is considered a floral, fruity fragrance. It is described as a lighter fragrance, perfect for daytime, and is about having fun and daring to discover. The bottle design is similar to Forbidden Rose but with a light pink rose-shaped lid and a silver ring with a barbed-wire and rose design. The perfume liquid is light pink.
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Forbidden Rose was the second, released in 2010
Forbidden Rose was Avril Lavigne's second fragrance, launched in 2010. It is a floral, fruity gourmand fragrance for women. The perfume was released in July and features top notes of red apple, peach, and pepper, with lotus, granny smith apple, and heliotrope at its heart. The base notes are vanilla, Mexican chocolate, and sandalwood.
The bottle design is a clear, tall rectangle with four-star vertices and a black rose-shaped lid. The liquid inside is purple, and the bottle is decorated with a silver ring featuring a barbed-wire design. The colour combination of purple, black, and silver was described by Lavigne as "magical", with the black rose adding a fantastical element.
Forbidden Rose was described by Lavigne as "edgy", "mysterious", and "daring to discover", with a "woody" base note. The fragrance was also sold in box sets with shower gel, body lotion, or a purse, and it could also be purchased as a pair with Black Star.
Reviews for Forbidden Rose are mixed. Some describe the scent as "amazing" and "brilliant", while others find it too chemical or cheap-smelling. Some reviewers also note that the fragrance does not last long on the skin.
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Wild Rose was the third and final fragrance, released in 2011
Wild Rose was the third and final fragrance in Avril Lavigne's perfume line, released in 2011. The scent was described by Lavigne as a sequel to Forbidden Rose, a lighter fragrance perfect for daytime, and is about having fun and
The commercial for Wild Rose was filmed in late 2010 and took place in a gothic garden setting. In the commercial, Lavigne enters the garden and finds a single, purple rose. The tagline for the fragrance is "Dare to discover more", extending the message of her previous perfume, Black Star, which was "follow your dreams".
Wild Rose was sold in box sets, which included a candle, body lotion, or shower gel. The fragrance line was discontinued, with Black Star, released in 2009, and Forbidden Rose, released in 2010, being the other two perfumes in the collection.
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Black Star won a 2010 Cosmetics Executive Women award
Avril Lavigne, a Canadian pop star, ventured into the world of fragrances by partnering with Procter & Gamble. Together, they released a line of fragrances, with the first perfume in the series, Black Star, launching in 2009. The fragrance was presented in black and pink packaging, reflecting two of Lavigne's favourite colours.
Black Star proved to be a success, winning a prestigious 2010 Cosmetics Executive Women (CEW) award for Best Women's Scent Mass. CEW is a renowned global network of thought leaders, trendsetters, and rising stars in the beauty industry. With over 9,000 members, CEW's mission is to empower women by offering support, education, and recognition to advance their careers and create a thriving community.
The 2010 CEW Beauty Awards ceremony, held in New York City, celebrated the most innovative beauty products across various categories. Black Star stood out among the contenders, impressing the industry insiders who voted for the award winners. This recognition solidified Black Star's position as a beloved fragrance and affirmed its quality and appeal.
Following the success of Black Star, Avril Lavigne expanded her fragrance line with additional scents. In 2010, she introduced Forbidden Rose, a floral fruity gourmand fragrance with top notes of red apple, peach, and pepper, and base notes of vanilla, Mexican chocolate, and sandalwood. This was followed by Wild Rose in 2011, further establishing Lavigne's presence in the fragrance industry.
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Frequently asked questions
No, Avril Lavigne's fragrance line has been discontinued. The last fragrance she released was Wild Rose in 2011.
Avril Lavigne released three perfumes: Black Star, Forbidden Rose, and Wild Rose.
Black Star was released in 2009.
