
Our Moment was the first fragrance by the English-Irish boy band One Direction. It was launched on 6 June 2013 in London and was the best-selling celebrity fragrance of Christmas that year. The perfume was inspired by a fan's petition and the name was loosely based on the band's song Moments. Our Moment was a floral fruity fragrance with top notes of forest fruits, red currant, and pink grapefruit, and middle notes of frangipani and freesia. While the perfume is no longer in production, it continues to be available for purchase on Amazon and other online retailers, although some reviewers have noted that their bottles are close to expiring.
| Characteristics | Values |
|---|---|
| Manufactured | No |
| Year of Launch | 2013 |
| Launch Date | 6 June 2013 |
| Launch Location | London |
| Launch Announcement Date | 5 June 2013 |
| Endorsed by | One Direction |
| Gender | Women |
| Type of Fragrance | Floral, Fruity |
| Top Notes | Pink Grapefruit, Wild Berries, Redcurrants, Forest Fruits |
| Middle Notes | Frangipani, Jasmine Petals, Freesia |
| Base Notes | Creamy Musk, Sheer Woods, White Patchouli |
| Available in | 30ml, 50ml, 100ml Eau de Parfum, Body Lotion, Shower Gel |
| Price | £39/$55 for 100ml, £29/$45 for 50ml, £21/$35 for 30ml |
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What You'll Learn
- Our Moment by One Direction is no longer produced
- It was the best-selling celebrity fragrance at Christmas in 2013
- The scent has been described as floral, fruity, sweet, and fresh
- It was released in 2013, with three different gift sets available
- Some people believe that Ari by Ariana Grande is a good dupe

Our Moment by One Direction is no longer produced
Our Moment by One Direction was the boy band's first perfume product. It was launched on 6 June 2013 in London and was the best-selling celebrity fragrance of Christmas that year. The perfume was released in three sizes: 30ml, 50ml, and 100ml. There were also three gift sets available, which included combinations of 30ml perfume, body lotion, and shower gel.
Our Moment was a floral fruity fragrance with top notes of forest fruits, red currant, and pink grapefruit, and middle notes of frangipani and freesia. The perfume was well-received by customers, who loved its smell, cute bottle, and value for money. Many customers also appreciated the large bottle size.
Despite its popularity, Our Moment by One Direction is no longer produced. Fans of the fragrance have expressed disappointment over its discontinuation and have been searching for similar perfumes to replace it. Some have turned to online platforms such as eBay and Amazon to purchase remaining bottles, while others have explored dupes, such as "Ari" by Ariana Grande, which is said to smell very similar to Our Moment.
Although it is no longer produced, Our Moment by One Direction continues to be remembered fondly by fans, serving as a nostalgic reminder of the band's early years and the unique connection between the band and its followers.
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It was the best-selling celebrity fragrance at Christmas in 2013
Our Moment, the first perfume by the English-Irish boy band One Direction, was the best-selling celebrity fragrance at Christmas in 2013. The perfume was launched on 6 June 2013 in London, with the first official announcement about the fragrance being released a day prior. The idea for the perfume came from a fan's petition, as Liam Payne from the band revealed. The top notes of the fragrance include pink grapefruit, wild berries and redcurrants, with middle notes of fresh freesia, jasmine petals and frangipani, and dry notes of creamy musk, sheer woods and white patchouli.
Our Moment was a huge success, outselling celebrity fragrances endorsed by the likes of Lady Gaga, Nicki Minaj and Britney Spears. The product was available in 30ml, 50ml and 100ml eau de parfum bottles, with gift sets including body lotion and shower gel also on offer. The perfume was well-received by customers, with many praising its fantastic smell and cute bottle. The fragrance was particularly popular among teens, with its large bottle size and affordable price point making it a perfect gift option.
The success of Our Moment led to the release of three other fragrances endorsed by One Direction: That Moment, You & I, and Between Us. Despite its initial popularity, Our Moment has since been discontinued, with some fans expressing their disappointment and nostalgia for the scent. The perfume holds a special place in the hearts of many, evoking memories of their youth and serving as a cherished collectible.
Although Our Moment is no longer in production, its impact on the celebrity fragrance market remains significant. It continues to be remembered fondly by those who purchased it, with some even seeking out dupes to recapture the beloved scent. The success of Our Moment as the best-selling celebrity fragrance at Christmas in 2013 solidified the popularity of One Direction and demonstrated the power of combining celebrity endorsements with appealing scents to create a lasting impression.
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The scent has been described as floral, fruity, sweet, and fresh
Our Moment by One Direction is a women's fragrance that was launched in 2013. The scent has been described as floral, fruity, sweet, and fresh.
The top notes of the perfume are pink grapefruit, wild berries, redcurrants, and forest fruits. The middle notes are fresh freesia, jasmine petals, and frangipani. The dry notes are creamy musk, sheer woods, and white patchouli. Some reviewers describe the scent as a light fruity-floral, while others say it is "suffocating floral sweet".
The fragrance was the best-selling celebrity fragrance of Christmas 2013, with higher sales than products endorsed by other celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears. It was the first of four fragrances endorsed by the band, with the others being That Moment, You & I, and Between Us.
Although Our Moment is no longer in production, it is still available for purchase on some websites, such as Amazon and Luvocracy. However, some reviewers have noted that the bottles may be close to their expiration date.
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It was released in 2013, with three different gift sets available
Our Moment, the first perfume by English-Irish boy band One Direction, was released on 6 June 2013 in London. The fragrance was announced on 5 June 2013, and the first images of the bottle were revealed. The perfume was launched in Harrods on 25 or 29 August 2013 and became available nationwide in the United Kingdom on 9 September 2013. It was the best-selling celebrity fragrance of Christmas 2013.
Our Moment was inspired by a petition started by a fan on Twitter. The perfume has top notes of pink grapefruit, wild berries, redcurrants, and forest fruits; middle notes of fresh freesia, jasmine petals, frangipani, and Frangipani; and dry notes of creamy musk, sheer woods, and white patchouli. The line included 30ml, 50ml, and 100ml eau de parfum, as well as a body lotion and shower gel.
At the time of its release, three different gift sets were available:
- 30ml perfume with body lotion
- 30ml perfume with shower gel
- 30ml perfume with shower gel and body lotion
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Some people believe that Ari by Ariana Grande is a good dupe
Our Moment was a perfume endorsed by the English-Irish boy band One Direction. It was launched in 2013 and was the best-selling celebrity fragrance of Christmas that year. The fragrance was described as a floral fruity scent with top notes of forest fruits, red currant, and pink grapefruit, and middle notes of frangipani and freesia. However, it appears that Our Moment is no longer in production.
Some people believe that Ari by Ariana Grande, which was launched in 2015, is a good alternative to Our Moment. Ari is described as a luscious and sexy fragrance with sparkling fruity notes, an ultra-feminine floral heart, and a base of musk, woods, and marshmallow. While some people claim that Ari smells just like Our Moment, others disagree, stating that the two perfumes smell entirely different.
Those who find Ari similar to Our Moment note that Ari has a hint of warmth that may be due to the marshmallow and pear notes in the fragrance. They describe Ari as a warmer and cozier scent compared to Our Moment. However, some people are not fans of pear fragrances, finding them too synthetic and preferring something less synthetic with a juicier, fruitier, and more floral vibe.
Ari by Ariana Grande is also mentioned to be a good dupe for Our Moment due to its longevity. One reviewer mentions that the scent lasts for around 5 hours on clothes, which is decent staying power. In contrast, a reviewer of Our Moment states that the scent fades quickly and does not last long on the skin or clothing.
In terms of price, Ari by Ariana Grande is said to be reasonably priced, and some sources mention that dupes for this fragrance can be found at even lower prices. Overall, while some people believe that Ari by Ariana Grande is a good dupe for Our Moment, others disagree, highlighting the unique qualities of each perfume.
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Frequently asked questions
No, Our Moment perfume is no longer in production. It was released in 2013 and was the first fragrance endorsed by One Direction.
You can find Our Moment perfume on Amazon, eBay, and possibly in stores like TJ Maxx and Marshall's.
Our Moment is described as a fruity-floral fragrance with top notes of pink grapefruit, wild berries, red currants, and forest fruits. The middle notes include frangipani and freesia, and the base notes are creamy musk, sheer woods, and white patchouli.










































