The Jade East Cologne: A Timeless Fragrance Still In Vogue?

Jade East is an Oriental Fougere fragrance for men, first launched in 1964. It features spices, musk, vanilla, citruses, cedar, woody notes and green notes. The fragrance is still available for purchase and is distributed by Regency Cosmetics. The modern Jade East has been reformulated and has a somewhat synthetic/chemical scent, while the vintage version is stronger and a little goes a long way.

Jade East is still available for purchase

The modern Jade East has been reformulated and has a somewhat synthetic/chemical scent. The vintage version is much stronger, with just two drops filling an entire classroom. The new version is a watered-down version of the original, according to some customers.

Jade East is available in a variety of sizes, including 1oz and 4oz bottles, and as an aftershave, cologne, and moisturising balm. It can be purchased online from Amazon and the Regency Cosmetics website, as well as from other online retailers.

Jade East has remained a favourite fragrance among American men and is a classic choice for today's man.

The fragrance was first launched in 1964

Jade East is an Oriental Fougere fragrance for men, first launched in 1964. It was created by Regency Cosmetics and has top notes of lavender, anise, bergamot, basil, and lemon; middle notes of geranium, fern, carnation, heliotrope, and cedar; and base notes of oak moss, vanilla, tonka bean, musk, and amber. The fragrance is described as "exhilarating elegance for men" and "a distinct fragrance that became an immediate favourite among teenagers and young men in the 1950s and 1960s."

The popularity of Jade East led to the release of two flankers: Jade East Golden Lime in 1966 and Jade East Coral in 1967. The original Jade East was sold by Swank, a New York-based shoe company that went out of business in the early 1970s. The fragrance was then purchased by Songo, who sold it to Regency Cosmetics in 1986. It was discontinued in 1988 but relaunched in 2005 and is still available for purchase today.

The fragrance has been described as "warm and classic" and "nostalgic" by those who remember it from the 1960s. It has also been called "bright green, white, and black" and "an interesting barbershop scent." While some reviewers note that the current formulation is not as strong as the original, others find it to be very similar. The modern Jade East has been reformulated and has a more synthetic/chemical scent, while the vintage version is stronger and longer-lasting.

It has fragrance notes including citrus, cedarwood, and spices

Jade East is a men's cologne with a unique blend of fragrance notes. Its top notes include citrus, bergamot, and lemon, with a hint of basil, lavender, and anise. The heart of the fragrance is a combination of cedarwood, carnation, oakmoss, and sandalwood. The base notes are warm and sensual, with musk, vanilla, and a touch of spice. The result is an oriental fougere fragrance that is bold, masculine, and long-lasting.

The cologne has a strong association with the 1960s and 1970s and is often described as a "throwback" or "retro" scent. It evokes memories of a different era, with its unique blend of spices and woods, combined with a hint of powder. The scent is known for its longevity and strength, with just a few drops lasting for hours.

While the original formula by Swank is highly sought-after by collectors, the current version by Regency Cosmetics has received mixed reviews. Some believe it captures the original scent, while others find it watered down and lacking in longevity. However, it still evokes nostalgia and is well-liked by many, especially those who want to relive the vintage charm of the 1960s.

Jade East was originally made by Swank, then Songo, and now Regency Cosmetics

Jade East has been manufactured by several companies since its launch in 1964. The fragrance was initially produced by Swank, a New York-based shoe company that went out of business in the early 1970s.

Swank sold Jade East to Songo, which in turn sold it to Regency Cosmetics in 1986. The fragrance was discontinued in 1988 but was relaunched in 2005 and is still available for purchase today.

Reviews of the Regency Cosmetics version are mixed, with some customers saying it doesn't smell like the original and is a "watered-down version". However, others say it smells nearly identical to the original and is not enough of a difference to complain about.

It is a nostalgic scent for many

Jade East is a nostalgic scent for many, bringing back memories of the 1960s and 1970s. The fragrance was first introduced in the 1960s and has remained a favourite among American men, becoming a classic choice for today's man.

The scent is described as warm and classic, with notes of citrus, cedarwoods, and spicy florals combined with musk and vanilla. It is recommended for evening wear.

One reviewer wrote, ""I can attest that I had my parents (who grew up in the 60s) smell the cologne. Both immediately were taken back to the late 60s and early 70s." Another reviewer said, "I remember it from the 60s (I don't remember too much from the 60's, but I digress...) haven't used it since then. The LOTH says that Clubman reminds her of Jade East...she hates them both."

The fragrance has been described as "a slap of musk, a whiff of Granny Clampett's 'vanilly', and a walk in the woods while drinking a vodka Screwdriver in a tall, sweaty glass." It is also said to be similar to other fragrances of the time, such as Hai Karate, Brut, and Old Spice.

Jade East holds a special place in the hearts of many, evoking memories of youth, freedom, and a time when such fragrances were all the rage.

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